STEP 1 - Day 14: Initial Announcement
Subject: [Event Name]: [Key Topic] for [Industry] leaders
Hi [First Name],
Excited to announce our upcoming webinar: "[Event Title]" - specifically designed for [Industry] executives like yourself.
Date: [Date and Time]
Topic: [Specific Topic]
Speaker: [Speaker Name and Credentials]
We'll cover:
• [Key Point 1]
• [Key Point 2]
• [Key Point 3]
Given [Company]'s focus on [Relevant Area], this should be particularly valuable.
Register here: [Link]
Best,
[Your Name]
STEP 2 - Day 10: Value Preview/Agenda
Subject: Sneak peek: What you'll learn at [Event Name]
Hi [First Name],
4 days until "[Event Title]" - here's what [Speaker] will cover:
Session 1: [Specific Topic and Key Takeaway]
Session 2: [Specific Topic and Key Takeaway]
Q&A: Live answers to your [Industry] challenges
Plus: Attendees get the exclusive "[Resource Name]" playbook.
[Previous Attendee] said: "[Testimonial about value]"
Haven't registered? Secure your spot: [Link]
Best,
[Your Name]
STEP 3 - Day 3: Final Reminder + Social Proof
Subject: 400+ registered for [Event Name] - join us Thursday
Hi [First Name],
We're at 400+ registered for "[Event Title]" this Thursday - including executives from [Notable Companies].
Why the high interest? [Speaker] will share the exact strategy that helped [Company] achieve [Result].
This framework isn't available anywhere else.
Last chance to register: [Link]
Best,
[Your Name]
STEP 4 - Day 0: Day-of Reminder
Subject: [Event Name] starts in 2 hours - final details
Hi [First Name],
"[Event Title]" starts in 2 hours!
Join here: [Link]
Time: [Time in their timezone]
Duration: 60 minutes + Q&A
Come with questions - [Speaker] will answer live during the session.
Can't attend live? All registrants get the recording.
See you there!
Best,
[Your Name]
STEP 5 - Day 1: Thank You + Recording
Subject: Thank you for attending [Event Name] - recording + resources
Hi [First Name],
Thank you for joining "[Event Title]" yesterday! Hope you found [Speaker]'s insights valuable.
As promised, here's:
• Full session recording: [Link]
• "[Resource Name]" playbook: [Link]
• [Speaker]'s slide deck: [Link]
Next step: Many attendees are implementing [Key Strategy] - happy to discuss how it applies to [Company]'s situation.
Worth a 15-minute call this week?
Best,
[Your Name]
STEP 6 - Day 5: Implementation Support
Subject: Implementing [Key Strategy] at [Company]?
Hi [First Name],
Hope you've had a chance to review the "[Event Title]" materials.
Several attendees are already implementing [Key Strategy] with impressive results. [Attendee Company] saw [Result] in just [Timeframe].
Since [Company] has [Relevant Situation], you're positioned to achieve similar outcomes.
Want to discuss implementation strategy for [Company]?
Best,
[Your Name]
P.S. We're offering free strategy sessions to webinar attendees through [Date].