6-Step Webinar/Event Promotion Campaign

Prompt
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Create a 6-step email sequence promoting an educational webinar or event, from initial announcement through post-event follow-up.
Who it’s for?
  • Event marketers
  • thought leaders
  • educational service providers
  • industry experts
Smartlead Use Case
  • Excellent for event-driven campaigns with registration goals and post-event conversion
Example Output:
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STEP 1 - Day 14: Initial Announcement
Subject: [Event Name]: [Key Topic] for [Industry] leaders

Hi [First Name],
Excited to announce our upcoming webinar: "[Event Title]" - specifically designed for [Industry] executives like yourself.

Date: [Date and Time]
Topic: [Specific Topic]
Speaker: [Speaker Name and Credentials]

We'll cover:
• [Key Point 1]
• [Key Point 2]
• [Key Point 3]

Given [Company]'s focus on [Relevant Area], this should be particularly valuable.

Register here: [Link]

Best,
[Your Name]

STEP 2 - Day 10: Value Preview/Agenda
Subject: Sneak peek: What you'll learn at [Event Name]

Hi [First Name],
4 days until "[Event Title]" - here's what [Speaker] will cover:

Session 1: [Specific Topic and Key Takeaway]
Session 2: [Specific Topic and Key Takeaway]
Q&A: Live answers to your [Industry] challenges

Plus: Attendees get the exclusive "[Resource Name]" playbook.

[Previous Attendee] said: "[Testimonial about value]"

Haven't registered? Secure your spot: [Link]

Best,
[Your Name]

STEP 3 - Day 3: Final Reminder + Social Proof
Subject: 400+ registered for [Event Name] - join us Thursday

Hi [First Name],
We're at 400+ registered for "[Event Title]" this Thursday - including executives from [Notable Companies].

Why the high interest? [Speaker] will share the exact strategy that helped [Company] achieve [Result].

This framework isn't available anywhere else.

Last chance to register: [Link]

Best,
[Your Name]

STEP 4 - Day 0: Day-of Reminder
Subject: [Event Name] starts in 2 hours - final details

Hi [First Name],
"[Event Title]" starts in 2 hours!

Join here: [Link]
Time: [Time in their timezone]
Duration: 60 minutes + Q&A

Come with questions - [Speaker] will answer live during the session.

Can't attend live? All registrants get the recording.

See you there!

Best,
[Your Name]

STEP 5 - Day 1: Thank You + Recording
Subject: Thank you for attending [Event Name] - recording + resources

Hi [First Name],
Thank you for joining "[Event Title]" yesterday! Hope you found [Speaker]'s insights valuable.

As promised, here's:
• Full session recording: [Link]
• "[Resource Name]" playbook: [Link]
• [Speaker]'s slide deck: [Link]

Next step: Many attendees are implementing [Key Strategy] - happy to discuss how it applies to [Company]'s situation.

Worth a 15-minute call this week?

Best,
[Your Name]

STEP 6 - Day 5: Implementation Support
Subject: Implementing [Key Strategy] at [Company]?

Hi [First Name],
Hope you've had a chance to review the "[Event Title]" materials.

Several attendees are already implementing [Key Strategy] with impressive results. [Attendee Company] saw [Result] in just [Timeframe].

Since [Company] has [Relevant Situation], you're positioned to achieve similar outcomes.

Want to discuss implementation strategy for [Company]?

Best,
[Your Name]

P.S. We're offering free strategy sessions to webinar attendees through [Date].

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