STEP 1 - Day 1: Education/Problem Awareness
Subject: [Industry] companies losing $200K annually?
Hi [First Name],
Most [Industry] companies don't realize they're losing $200K+ annually due to inefficient [Process]. The cost is hidden in [Specific Areas].
[Company] likely faces similar challenges given your growth in [Market].
Quick question: What's your current approach to [Process]?
Best,
[Your Name]
STEP 2 - Day 3: Social Proof/Case Study
Subject: How [Similar Company] saved $300K with [Solution]
Hi [First Name],
Since you're dealing with [Process] challenges, thought you'd find this interesting.
[Similar Company] was losing $280K annually on [Specific Problem]. After implementing our [Solution], they:
- Reduced costs by $300K in year one
- Improved efficiency by 45%
- Eliminated [Specific Pain Point]
Their CEO called it "the best investment we've made."
Worth exploring for [Company]?
Best,
[Your Name]
STEP 3 - Day 6: Objection Handling
Subject: "[Common Objection]" - valid concern about [Solution]
Hi [First Name],
Many executives I talk with initially think "[Common Objection]" about [Solution].
That's exactly what [Client] CEO thought. He was concerned about [Specific Worry].
Here's what changed his mind: [Specific Evidence/Proof Point].
After 6 months, he said: "[Testimonial Quote]."
Would addressing [Objection] help you evaluate this for [Company]?
Best,
[Your Name]
STEP 4 - Day 10: Urgency/Limited Availability
Subject: [Company] - limited spots for Q1 implementation
Hi [First Name],
Quick update: Due to demand, we only have 3 client spots available for Q1 implementation.
Given [Company]'s growth trajectory and the $200K+ annual impact we discussed, thought you'd want to know.
[Recent Client] wished they'd started sooner - the 6-month delay cost them an estimated $100K in continued inefficiencies.
Worth a conversation this week about securing a Q1 spot for [Company]?
Best,
[Your Name]
STEP 5 - Day 14: Final Ask/Breakup
Subject: Final call on [Company]'s [Solution] opportunity
Hi [First Name],
This is my final note about [Solution] for [Company].
We've discussed:
✓ $200K+ annual savings potential
✓ [Similar Company]'s success story
✓ Limited Q1 availability
If [Challenge] isn't a priority, I understand. If it is, we should talk this week.
Either way, I'll close your file after this.
Best regards,
[Your Name]
P.S. If circumstances change, feel free to reach out anytime.