Smartlead

4-Step Product Launch Campaign

Prompt

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Develop a 4-step campaign for announcing a new product or service to existing contacts and prospects, building anticipation and driving early adoption.

Who it’s for?

Product marketers
startup founders
innovation teams launching new offerings

Smartlead Use Case

Perfect for announcement campaigns with anticipation building and early adopter targeting

Example Output:

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STEP 1 - Day 1: Teaser/Anticipation
Subject: Something big is coming for [Industry] companies...

Hi [First Name],
Can't share details yet, but we're about to solve the biggest challenge facing [Industry] companies like [Company].

It addresses the [Pain Point] issue we've discussed before.

Early feedback from beta users has been incredible - one called it "game-changing for our industry."

Stay tuned for the announcement next week.

Best,
[Your Name]

P.S. Want early access when it launches? Reply "YES" and I'll add you to the priority list.

STEP 2 - Day 7: Official Announcement
Subject: Introducing [Product Name] - [Key Benefit] for [Industry]

Hi [First Name],
Today we're officially launching [Product Name] - the solution that finally addresses [Industry Pain Point].

What makes it different:
• [Key Differentiator 1]
• [Key Differentiator 2]
• [Key Differentiator 3]

[Beta Customer] saw [Specific Result] in just [Timeframe].

[Company] could be perfect for this given your [Specific Situation].

Want a private demo this week?

Best,
[Your Name]

STEP 3 - Day 11: Social Proof/Early Results
Subject: [Product Name] early results - 300% ROI in 30 days

Hi [First Name],
Quick update on [Product Name] - the early results are exceeding expectations.

[Customer 1]: 300% ROI in first 30 days
[Customer 2]: [Specific Result]
[Customer 3]: "[Testimonial Quote]"

These companies are similar to [Company] in size and market focus.

Since you expressed interest, want to see how [Product Name] could deliver similar results for [Company]?

15-minute demo available this week.

Best,
[Your Name]

STEP 4 - Day 16: Limited Time Offer/Urgency
Subject: [Product Name] launch pricing ends Friday

Hi [First Name],
Final reminder: Launch pricing for [Product Name] ends this Friday.

Early adopters are saving [Amount/Percentage] and getting:
✓ [Bonus 1]
✓ [Bonus 2]
✓ [Bonus 3]

Given [Company]'s [Specific Need], this could deliver [Specific Benefit] starting next month.

Ready to move forward, or do you need more information?

Best,
[Your Name]

P.S. After Friday, price increases to regular rate and bonuses aren't available.

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