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Hey there, I'm Theo Seel Kent, Co-founder, Clayworks
Most outbound fails for three reasons: the wrong people, the wrong time and an offer nobody asked for.
Clayworks fixes all three.
The right people → Dark data. Every agency pulls the same Apollo lists, so those inboxes are a warzone. Our lists come from places nobody else is mining: public registries, governing-body databases, event attendee lists and competitor audiences. These are buyers who’ve never had a cold email in their life.
The right time → Signals. Budget moves when something changes inside a company. Catching that change the week it happens beats reaching out six months later.
The right offer → Something worth replying to. Before a single email goes out, the angle gets built around what the buyer actually wants, so saying yes feels easy.
The right channels → Email, LinkedIn and phone. Smartlead powers the email side, and it’s a platform we know inside out. Every message sounds like a person wrote it, because one did. The result: 20%+ reply rates, with nearly 60% of replies positive.
It works in any industry: SaaS, insurance, tech, staffing, gaming and everything in between. One event campaign turned 1,683 scraped attendees into 42 meetings and ~$758k in pipeline from ~$169 in tooling.
Want to see what we’d find in your market? Grab a time on my calendar.
