Olga Barry

Hey there, I'm Olga Barry, Founder, Magnolia GTM located in beautiful Charleston, South Carolina! 

We help founders launch and scale their outbound lead generation by combining two things: strong marketing and sales fundamentals that shape a compelling offer, and the best technology available to put it into action.

Our clients include startups backed by YC, Alchemist, and 500 Startups, as well as companies backed by investors such as Altair, Aviva, and Joint Journey. We work across fintech, martech, HR tech, and customer support technology, and also lead B2B lead generation for companies with iOS and Android apps.

We’ve been building our workflows around Clay and Smartlead since 2023 and have booked over 2,000 qualified, attended demos and in-person meetings on behalf of our clients.

Our approach combines GTM engineering with a marketing mindset. Getting in front of the right people is only part of the job but you also need to give them a compelling reason to talk to you.

We do this by:

• Building precise target lists: Mapping your addressable market and segmenting buyers by fit, intent, and relevant business signals.
• Sharpening your offer and positioning: Finding what makes you stand out from competitors and turning it into messaging buyers care about.
• Testing quickly: Running focused experiments across audiences, offers, and copy to find what generates qualified conversations.
• Automating execution: Connecting research, enrichment, personalization, and outreach into workflows we can measure, improve, and scale.

We focus on reaching mid-market and upper-mid-market buyers, including C-level executives and senior leaders in Engineering, Marketing, Operations, HR, and Finance, to support your founder-led sales motion.

With Magnolia GTM, we handle outbound strategy and execution. You focus on closing.

Reach me at olga.barry@magnoliagtm.com or send me a DM on LinkedIn!