MNCs Use This Survey Email Template in Their Campaigns

Business, be it a small-scale or a large corporation, runs on information. It helps them understand customers' demands and how they should operate. And, of course, they collect the info by simply asking their customers or running survey campaigns.

Nowadays, survey emails are a great medium to generate customer data and give a fair understanding of the market. So, if you have created a survey campaign for your business and don't know how to approach your customers, we've got you covered.

Access Your Business with This Survey Email Template

Learn how to write survey emails for your customers. Here's a complete breakdown of the sample email template, a few tips, and best practices to follow.

Survey Email Template Sample

Subject: Your feedback is important to us

Dear {recipient name},

We are devoted to presenting the best customer experience possible. We would love to hear your thoughts on our service and how we can improve it. Please take a few moments to complete this survey.

Thanks for your honesty; we really appreciate it!

Warm regards,

{sender name}

Why Does This Template Work?

  • The subject line and the email's first sentence prioritize the customer. Keeping them on the pedestal by making them feel important has higher chances of reply rates.
  • It doesn't confuse the recipients. The email body is short, straightforward, and easily customizable.
  • CTAs give clear ideas about what to do and make the email look interesting. So, the added CTA catches the customers' eyes.

Rate Your Template

Survey Email Template Score

Template rating on a few factors:

·    Number of words (57)

·    Social proof (9/10)

·    Introduction (8.5/10)

·    Fluff (0/10)

·    Large paragraphs (0/10)

·    Single CTA (8/10)

·    Potential to convert (8.5/10)

Deliverability Score Scale

·    Spam word use (0/10)

·    Complex sentence use (0)

Best Practices for Survey Email Template

  • Asking to fill out survey forms is a form of service. So, in return, offer a gift card, discount, or anything as a gratitude gesture.
  • Write a clear subject line such as 'Can you give us your feedback?', 'Do you have some time?', 'Mind Participating in a survey', etc.
  • Do not use spam triggers and salesy words. Remember that it is not a cold email.

Takeaway Tips for Survey Email Campaign Creation

  • Take a moment to explain the intent and purpose of the survey. Most customers don't engage if they don't have prior information.
  • Make the survey short and easy. Also, mention how much time it might take approximately.
  • Humbly ask them to fill out the form within a given timeframe. And offer a participation gift to everyone.
  • Automate follow-up emails once they participate in the survey. Do not delay in sending the token prize. You can automate your follow-up emails and other email campaigns with


1. How do you successfully organize a survey campaign?

1.    Create an email list of all your existing customers and verify

2.    Customize this email template or write on your own

3.    Set up a survey questionnaire

4.    Send out the campaign

5.    Offer a token prize for participation

2. What are some examples of survey email subject lines?

Here are some examples– 'Help us improve', 'Can you do me a favor?', 'Do you have a minute?', etc.

3. How to engage customers in survey campaigns?

Here are a few tips for better engagement in survey campaigns–

1.    Write an interesting subject line

2.    Make the email body interesting

3.    The survey should be short and easy

4.    Offer benefits/prizes/gift cards

Frequently asked questions

General Questions

Can I import a CSV file into an already running campaign?

Yes, you can import a CSV file into an already running campaign. To do so, follow these steps:

1. Go to the campaign that you want to import the CSV file into.
2. Click on "Edit campaign" to access the campaign settings.
3. Look for the option to upload a CSV file and click on it.
4. Choose the CSV file from your computer that you want to import.
5. Map the fields and Choose/associate a client. The system will process the CSV file and import the data into the campaign.

By importing a CSV file, you can update the campaign with new leads without interrupting the campaign's flow.

Is it possible to connect Outlook via OAuth?

Yes, it is recommended to connect Outlook via OAuth. OAuth (Open Authorization) is an industry-standard protocol that allows applications to access user data on various platforms, including Outlook, without requiring the user to share their login credentials. By connecting Outlook via OAuth, you enhance security and ensure a seamless and secure integration between your application and Outlook.

How can I connect Outlook using OAuth?

To connect Outlook using OAuth, follow these steps:

1. Open your email accounts module in Smartlead
2. Look for the option to add accounts and select it.
3. Choose Outlook as the email provider you want to connect.
4. Clicking on the Outlook logo will redirect you to the Outlook login page.
5. Enter your credentials and log in to your Outlook account.
6. Follow the prompts to authorize the application to access your Outlook account using OAuth.
7. Once the authorization is complete, your application will be connected to Outlook via OAuth, enabling secure access to your Outlook emails and data.

By following these steps, you can establish a secure and authenticated connection between your application and Outlook, ensuring seamless integration and access to your email account.

Why am I experiencing delays in fetching emails from my ESP to MI?

If you are experiencing delays in fetching emails from your Email Service Provider (ESP) to the Master Inbox (MI), there could be a few reasons for this. It is important to note that fetching emails from the ESP to the MI can take some time due to various factors such as network latency, ESP server load, and the size of the email inbox. Here are some points to consider:

1. Time interval: The Master Inbox usually fetches emails at regular intervals, which can range from 5 to 55 minutes. This interval allows the system to retrieve and process new emails periodically.

2. Fetch replies button: If you need to fetch replies immediately, you can use the "Fetch replies" button available in the Master Inbox. Clicking on this button triggers an immediate fetch of replies from your ESP's email inbox folder.

If the delays persist or you encounter any issues with fetching emails, it is recommended to reach out to the Smartlead support team for further assistance.Please note: 

Filtering or rules: Review any filtering or rules set up in your ESP that could potentially affect the delivery of emails to the MI. Ensure that emails are not being automatically sorted, archived, or blocked based on certain criteria.

Why doesn't categorizing leads, such as "Not interested," stop campaigns for them?

Categorizing leads, such as marking them as "Not interested," does not automatically stop campaigns for those leads. The purpose of lead categorization is to classify and organize leads based on their specific attributes or actions. However, categorizing a lead as "Not interested" does not halt the campaign because the system relies on replies from leads to determine if a campaign should be stopped.

In most cases, when a lead categorizes themselves as "Not interested," they may choose not to reply to the email or take any further action. As a result, the campaign continues until it reaches its completion or encounters other stopping conditions.

It's important to note that when a lead does reply to an email, the system recognizes the response and stops the campaign for that particular lead. Therefore, replies from leads serve as the primary trigger to stop campaigns rather than lead categorization alone.

In some cases,A lead might have to be categorized for various reasons even if they do not intend to reply, such as organizing their inbox or indicating their preference. Such categorization does not automatically stop the lead from receiving further emails in the campaign. In such cases the emails have to stopped manually

What type of business can use Smartlead?

No, you get access to unlimited email accounts and warmup accounts without having to pay per account. This will let you scale your email outbound and without paying a penny more.

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