Press Release Email Template for Maximum Media Coverage

A dash of media attention to your organization can do wonders for your business. Increased website traffic, more conversions, and more significant revenue–media coverage of your press release can do free publicity to your benefit.

Well, if you have ever organized a press conference, you know garnering media attention is uncertain. Even after sending press resale emails to journalists, there's always a chance of not showing up.

So, if you want maximum media coverage of your press conference, you need to learn how to write impressive press release email invites for journalists.

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Everything You Need to Know about Press Release Email Template

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This short article has added a detailed guide on writing a press release email, best practices, and a few tips to follow. Feel free to use our free press release email template and customize it as you please.

Let's get started!

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Use Our Press Release Email Template

Garnering media attention through press release email outreach takes skill and excellent copy writing skills, skip the painful parts and use our press release email template to pull in replies an coverage faster than you can handle.

This is the best way you can build your business and grow your company and become a big success.

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Press Release Email Template Sample

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Subject: {press release title}

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Hi {first name},

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I have read your article on {topic} for {company name}, and I must say I was impressed by the way you covered the topic.

I am writing this to enlighten you about a press release of {company name} and hoping it would be worth covering by {media house name}.

We just launched {product/service name} last week, and we have decided to donate $2 from every sale to an education program for {charity name}.

We are announcing this charity program on {dd/mm/yy}.

Do you think your subscribers will be interested in it? Check out this {Dropbox/Google Drive link} for more details on the launch.

You can reach out to me in this email if you have any concerns. I am looking forward to hearing from you.

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Best,

{sender name}

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Why Does This Template Work?

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This email starts on a friendly, flattering note. It helps the reader empathize with the sender. Also, using the recipient's first name increases the open email rate by 20%.
It consists of all the information they need to make an informed decision. It is written in a clear and concise tone.
This template can be customized fully so that you can personalize it based on your prospect. It also uses an excellent CTA that increases the chances of reply backs.

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Rate Your Template

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Template rating on a few factors:

· Number of words (143)

· Social proof (9/10)

· Introduction (7/10)

· Fluff (1/10)

· Large paragraphs (2/10)

· Single CTA (7.5/10)

· Potential to convert (8/10)

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Deliverability Score Scale

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· Spam word use (metric/10)

· Complex sentence use (metric)

Best Practices for Press Release Emails

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Always send a follow-up email after 24 hours of sending the press release email. Do not forget to ask them to RSVP.
Use a friendly tone and write the email concisely and professionally. Provide all the info that might make them interested in your proposal.
Always add a small CTA to your press release emails.

Take Away Tips for Press Release Emails

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Write the email subject line in a way that intrigues the receiver. However, do not mislead your audience with tricky subject lines. It will do more harm than good.
Do not use a preset template for press release emails. Pick a suitable template and customize it according to your recipient's needs.
Optimize your email with your branding to look professional. Use brand logos, taglines, images, templates, GIFs, etc., to customize it according to your brand voice.

FAQs

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1. How to email a press release?

Start your email with an attention-grabbing subject line. Greet the recipient by their first name (Hi Stacy) and congratulate them on their latest achievement/personal success.

Briefly include all the information about the press release in a concise manner. Also, don't forget to add a small CTA at the end of the email.

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2. Is press release still important to businesses?

Yes, be it a product launch, new release, or exciting news, press releases work wonderfully to generate online and offline business traffic. In the era of digitalization, companies look up to press releases and media coverage to build brand awareness.

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3. What should be the tone of a press release email?

Press release emails are formal invitations for journalists to the press release event. So, the tone should be professional. But do not forget to add a personal flair to the email. Research your prospect and write personalized email content to attract your prospects.

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