Ty Shane from 10x AI Advisors, a womxn-owned agency dedicated to empowering womxn-led marketing teams, nonprofits, and startups through practical AI-driven marketing and business strategies. Their mission is to demystify AI for diverse leaders, equipping them with real-world tools and knowledge to outperform competitors and scale effectively.
Serving forward-thinking clients who seek cutting-edge AI insights and ongoing mentorship, 10x AI Advisors blends marketing expertise with AI specialization to deliver impactful growth solutions.
Ty Shane and the 10x AI Advisors team recognized the transformative potential of cold email outreach powered by AI, but faced common obstacles:
Ty sought an email campaign software that could seamlessly integrate with AI workflows, simplify campaign management, and efficiently maximize meeting bookings.
After exploring several cold email tools facing a lot of bugs and platform issues, Ty Shane chose Smartlead came across Smartlead after hearing about it from industry experts like Erik Nowoslawski for its balance of simplicity, power, and innovation:
Enabled Ty’s team to build automated workflows that integrate AI-generated copy and prospect data.
Helped reach major inbox providers, including Gmail, Yahoo, and iCloud, with improved deliverability.
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Provided data-driven inbox placement insights, ensuring emails landed in primary inboxes.
Access to a vibrant user community and responsive support that fostered knowledge sharing and rapid issue resolution.
Unlike tools with cluttered features, Smartlead focused on core essentials that "just work" for cold emailers.
Ty says, “Smartlead’s API and SmartDelivery are game changers.”
Ty Shane developed a bold, counterintuitive cold email strategy that defies traditional multi-step follow-up sequences:
Send one high-impact email to a broad, well-targeted list; follow up only with positive responders.
Immediately engage all positive replies to maximize booking velocity.
Ensure that 80% of conversions originate from the first email; optimize relentlessly to achieve this goal.
Avoid second and third emails for weeks to reduce noise and focus on scheduling.
Craft offers that are compelling enough to drive instant action without needing multiple touches.
These results enabled 10x AI Advisors’ clients to schedule qualified meetings rapidly, outpace competitors, and scale efficiently.
By analyzing deliverability and inbox placement in real-time, SmartDelivery ensured that the right emails reached the primary inbox, which was key to achieving high reply and positive response rates.
Smartlead’s API enabled a seamless connection to AI tools like Clay, allowing for the automated generation of hyper-personalized copy and the rapid deployment of campaigns.
Optimized sending infrastructure increased reach across Gmail, iCloud, Yahoo, and others, improving open and reply metrics.
Ty says, “SmartDelivery has been the 100% reason we were able to achieve the numbers for our campaigns”.
Ty shared visionary ideas to elevate Smartlead’s platform further:
Develop Model Context Protocol (MCP) compatibility to plug Smartlead into emerging AI workflows for fully autonomous outbound campaigns.
Create pre-built API configurations and deeper MCP integrations to enable effortless automation by marketing teams.
Ty Shane’s experience with Smartlead exemplifies how blending AI technology with smart cold email infrastructure can revolutionize outbound marketing.Â
By focusing on a simple but powerful strategy backed by Smartlead’s robust features, 10x AI Advisors consistently delivers fast, scalable results that empower clients to outpace their competition.
“Smartlead is the foundation of our cold email success—its API, deliverability tools, and automation made our blitzkrieg strategy possible. If Smartlead evolves into agentic AI integration, it will redefine the future of outbound.” – Ty Shane, Founder, 10x AI Advisors
This case study highlights the future-forward potential of combining AI with streamlined email campaign software to drive business growth and scale client acquisition.
Your business can achieve similar or even better results with Smartlead. All you have to do is get started with our 14-day free trial.
Join us to elevate your outreach!
Founder, StackOptimise
Smartlead's combination of automation, unlimited inboxes, and easy campaign management has completely transformed how we run cold email campaigns.
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Founder, Cold Email Hackers
We have about 15 companies and we use Smartlead for all of them.
Founder, DutchSave Media
One of the things I love about using Smartlead is the deliverability feature. If they landed in the bounce or spam folders, we could resolve this quickly.
Co-Founder, Growth Today
I want to continue to use Smartlead to make operations more seamless - the plan is to bring more clients here and build more SOPs.
Founder, FueltoFly
Smartlead listens to the agencies and customers and builds according to what people want, that has really made things easier for us.
Founder, OutboundSync
We build an infrastructure product, and OutboundSync communicates with Smartlead itself. I love the webhook and API. They're really well done and keep getting better.
Founder, Axoleads
With SmartDelivery, you can put all of that in the hands of the tool. It ensures your emails land in inboxes, and by running a simple test, you can see if you're hitting the mark.
Founder, Claygen
Deliverability is the cornerstone of cold email outreach. You could have the best email copy in the world, but if no one is seeing it, it's useless. I really love the feature where you can actually give client accesses to your clients.
Co-Founder, Cymate
I do not want to switch to another software. Pick a solution you trust, stick with it, and keep refining your copy.
CMO, Avalanche Capital
Managing large volumes of emails through multiple inboxes used to be a logistical nightmare. With Smartlead, the process is seamless. We book thousands of discovery calls through cold emails. These campaigns are generating leads at a scale we never thought possible.
Founder, Growth Engine X
We came for the unlimited inboxes, and we stayed for the API. 1.5M cold emails/month, 7,767+ inboxes managed.
Head of Community & Ecosystem, TxtCart
You cannot replace having 10,000 touches with potential clients. When you have that much distribution and reach, you really start to see incredible results. The simplicity of Smartlead made all the difference. It doesn't require you to be a technical wizard.
Founder, Hyperke
Smartlead has been a game-changer for us. It increased our appointment volume, improved ease of use, and offered valuable features. 80% increase in appointments/month, peak of 276 appointments in a single month.
Founder, Kinetyca
Smartlead has been our cold email backbone from day one. The platform evolves constantly, keeping pace with how deliverability and personalization need to work today. 21% overall reply rate, $175K in 4 months for multiple B2B clients.
Founder, Reachflow
Smartlead is centered around deliverability and constantly evolving. Their API is not like any other platform. Smartlead covers all our needs. The focus on core features like deliverability and API integration is unmatched.
CEO, Halfwarm
Our approach to crafting conversational emails led to reply rates that many of my peers thought were unattainable.
Co-Founder, letstrike
We've grown on zero capital, zero marketing, purely cold emailing - and that's the story we love to tell. The best approach is no approach if you can't handle domain meltdown. The second best is something like Smartlead that's built from the ground up for deliverability at scale.
Founder, Fenixtal
Smartlead's white-labeling and automation let us punch above our weight. The 12M euros sales potential? That's what happens when you combine human creativity with Smartlead's precision.
Co-Founder, Digital Creativs
Nine out of 10. Ninety percent of our clients are on Smartlead unless they come in with an existing setup. That's the default.
Co-Founder, BuildingReach
At the end of the day, you have to take a bet on one tool or another. It was a no-brainer taking that bet on Smartlead. We had to even turn down the volume of our marketing campaigns - Smartlead was capable of driving more volume than our sales team was able to fulfill.
Founder & MD, Prospectiv
Since starting the business in January of this year, we've already generated $200K in sales exclusively from cold email. Smartlead has been central to our operations and has exceeded our expectations.
Founder, Growthlynk
There's so much stuff built on top of it. I would be dead if I had to rebuild it with another tool. I can manage hundreds of senders easily. I can send hundreds of thousands of emails.
Founder, Corebits
The platform's HubSpot integration, real-time Slack updates, and advanced campaign customization have been game changers for our business and our clients'.
Founder, Apex Ascension
From day one, we've never used anything else.
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