Key Highlights
- 5-8% reply rate across campaigns
- 33-60% positive reply rates.
- 21 booked calls out of 69 replies in 72 hours.
- Clients’ calendars are booked out over a week in advance.
Company Overview
Ty Shane from 10x AI Advisors, a womxn-owned agency dedicated to empowering womxn-led marketing teams, nonprofits, and startups through practical AI-driven marketing and business strategies. Their mission is to demystify AI for diverse leaders, equipping them with real-world tools and knowledge to outperform competitors and scale effectively.
Serving forward-thinking clients who seek cutting-edge AI insights and ongoing mentorship, 10x AI Advisors blends marketing expertise with AI specialization to deliver impactful growth solutions.
The Challenge
Ty Shane and the 10x AI Advisors team recognized the transformative potential of cold email outreach powered by AI, but faced common obstacles:
- Overcomplicated follow-up sequences lead to inefficient engagement.
- Limited integration between AI tools and email outreach platforms.
- The need for fast, scalable, and highly personalized campaigns.
- Difficulty achieving high reply and booking rates within a short time window.
- Desire for a reliable platform with strong API, automation, and deliverability features.
Ty sought an email campaign software that could seamlessly integrate with AI workflows, simplify campaign management, and efficiently maximize meeting bookings.
Why Smartlead?
After exploring several cold email tools facing a lot of bugs and platform issues, Ty Shane chose Smartlead came across Smartlead after hearing about it from industry experts like Erik Nowoslawski for its balance of simplicity, power, and innovation:
Strong API and Automation
Enabled Ty’s team to build automated workflows that integrate AI-generated copy and prospect data.
SmartServers
Helped reach major inbox providers, including Gmail, Yahoo, and iCloud, with improved deliverability.
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SmartDelivery
Provided data-driven inbox placement insights, ensuring emails landed in primary inboxes.
Community & Support
Access to a vibrant user community and responsive support that fostered knowledge sharing and rapid issue resolution.
Simplicity in Functionality
Unlike tools with cluttered features, Smartlead focused on core essentials that "just work" for cold emailers.
Ty says, “Smartlead’s API and SmartDelivery are game changers.”
The Strategy: Blitzkrieg Approach to Cold Emailing
Ty Shane developed a bold, counterintuitive cold email strategy that defies traditional multi-step follow-up sequences:
Single Email Focus
Send one high-impact email to a broad, well-targeted list; follow up only with positive responders.
Ruthless Prioritization
Immediately engage all positive replies to maximize booking velocity.
Maximize Email 1
Ensure that 80% of conversions originate from the first email; optimize relentlessly to achieve this goal.
Pause Follow-ups
Avoid second and third emails for weeks to reduce noise and focus on scheduling.
Magnetic Offer
Craft offers that are compelling enough to drive instant action without needing multiple touches.
Results Achieved
- Within 72 hours, we received 21/69 positive replies, resulting in a 33% booking rate overall.
- 5-8% reply rates across campaigns with 33-60% positive reply rates.
- 21 booked calls out of 69 replies in 72 hours.
- The client’s calendar was booked out over a week in advance.
- Speed to lead increased to less than 3 minutes due to AI-driven workflows.
These results enabled 10x AI Advisors’ clients to schedule qualified meetings rapidly, outpace competitors, and scale efficiently.
Key Features Driving Success
1. SmartDelivery
By analyzing deliverability and inbox placement in real-time, SmartDelivery ensured that the right emails reached the primary inbox, which was key to achieving high reply and positive response rates.
2. API Integrations & Automation
Smartlead’s API enabled a seamless connection to AI tools like Clay, allowing for the automated generation of hyper-personalized copy and the rapid deployment of campaigns.
3. SmartServers
Optimized sending infrastructure increased reach across Gmail, iCloud, Yahoo, and others, improving open and reply metrics.
Ty says, “SmartDelivery has been the 100% reason we were able to achieve the numbers for our campaigns”.
Opportunities for Future Innovation
Ty shared visionary ideas to elevate Smartlead’s platform further:
Agentic AI Integration
Develop Model Context Protocol (MCP) compatibility to plug Smartlead into emerging AI workflows for fully autonomous outbound campaigns.
Expanded API Accessibility
Create pre-built API configurations and deeper MCP integrations to enable effortless automation by marketing teams.
Final Thoughts
Ty Shane’s experience with Smartlead exemplifies how blending AI technology with smart cold email infrastructure can revolutionize outbound marketing.
By focusing on a simple but powerful strategy backed by Smartlead’s robust features, 10x AI Advisors consistently delivers fast, scalable results that empower clients to outpace their competition.
“Smartlead is the foundation of our cold email success—its API, deliverability tools, and automation made our blitzkrieg strategy possible. If Smartlead evolves into agentic AI integration, it will redefine the future of outbound.” – Ty Shane, Founder, 10x AI Advisors
This case study highlights the future-forward potential of combining AI with streamlined email campaign software to drive business growth and scale client acquisition.
Your business can achieve similar or even better results with Smartlead. All you have to do is get started with our 14-day free trial.
Wajahat Ali
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What our customers say
Founder, Lambda Group
“The best outbound email marketing software. Customer support - they are so responsive and helpful Features - you can add multiple email doma”
Senior Account Executive, Key Outreach
"Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email ca"
Account Executive, B.I.G. Charity Law Group Professional Corporation
“Hands down the best cold email software. Smartlead is amazing, this is the best tool if you want to cold email at scale and land in the inbo”
Co-founder, Pitchlane
“Innovative, reliable, and Suitable For Technical and Non-Technical Users. SmartLead's ability to help me land in the primary inbox and autom”
Co-Founder, Five Element
“Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable succes”
Sales Director - Financial Institution Solutions Saggezza, Inc.
“Smartlead is an innovative cold email platform that helps me reach out to potential clients. There are easy-to-use templates, powerful autom”
Founder, Leadbird.io
“I've personally built a sales engagement platform similar to Smartlead, and I am genuinely blown away by the scalability, functionality and”
CEO, Yell Cut
"I can upload hundreds of email accounts, send thousands of cold emails per day, and still have an organized master inbox. This is unseen wit"
Founder, Office Optim
“Smartlead has been extremely helpful with seamlessly onboarding clients, warming up their accounts, and prepping campaigns to send at high v”
CEO, Rock Solid Lead Generation
“Smartlead is absolutely amazing! The software is easy to understand I am not a techie but directly understand everything and if you really h”
Founder, WindGrowth
“Smartlead is simply amazing. They constantly improve their product and bring new features that make the cold email software even more comple”
Outbound Lead & Partner, Peakora
“Our campaigns weren't just about reaching out, but reaching out right, and Smartlead helped us achieve this. It has added immense value to o”
Co-Founder, Five Element
“Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable succes”
CEO, Acquisizioneclienti.it
“Best cold outbound email software out there. Everything, is fast, reliable, scalable, you can also white-label, amazing analytics and never”
Owner, Storydriven.video
“I just ended my 2 year search for the right cold emailing platform with Smartlead. A stand alone tool for cold emailing unlike anything else”
Senior Account Executive, Key Outreach
“Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email campaign. Grateful to this team for building a product that has changed our day to day. 🚀”
Powerful automated workflows that drive sales.
Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
How does Smartlead's unlimited mailboxes feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does Smartlead, as a cold emailing tool, automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.