Key Highlights
- Reply Rate per Campaign: 8–12%
- Positive Response Rate: 30–45%
- Booked Calls per Account Monthly: 4–10 SQLs
- Meetings from Internal Campaigns: 3–6/month (low volume, high ICP fit)
- Revenue Delivered: $10M+ over four years
Background
Thibault Garcia, co-founder of Reachly, spent years driving sales and marketing for startups and global companies. After realizing that many Asian businesses lacked a robust lead generation engine, he founded Reachly in Bangkok, a region with fewer dedicated lead generation agencies compared to the US and Europe.
What began as a side hustle on Fiverr to fund his wedding evolved into a thriving B2B agency that now serves over 25 active clients across various industries, including SaaS, cybersecurity, logistics, and professional services.
Business Challenges
Reachly’s target clients were high-growth B2B companies with expansive markets, wanting more than generic, one-size-fits-all outreach. The core problems:
- Time and resource bottlenecks for internal lead gen.
- High cost and risk of hiring full in-house teams.
- Rapidly shifting best practices and unreliable third-party providers.
- The APAC data environment, where coverage was inconsistent.
Most businesses faced a choice: high quality but low volume, or vice versa, often paying exorbitant fees for agencies. Thibault wanted to deliver scalable, multi-channel, high-quality SQLs (Sales Qualified Leads) efficiently.
The Solution? Multi-Channel Automation with Smartlead & Clay.
Tech Stack
- Smartlead: Cold email automation, sequencer, unlimited A/B variants, deliverability optimization via SmartServer, and highly responsive support.
- Clay: Data enrichment, AI-powered cross-referencing, GTM workflow automation.
- Trigify and other native integration.
The Solution
Packed with an impressive tech stack, Thibault took the following approach:
- Multi-channel focus: Emails and LinkedIn, tailored by data quality per region.
- Custom audiences built with intent data; outreach sequences auto-personalized.
- Automated engagement, with SDRs to nurture and convert replies into booked meetings.
Using Smartlead’s unlimited campaign variants, he accelerated learning cycles for large audiences. Their SmartServer feature improved sender reputation and reply rates, which are essential for high-volume campaigns. This allowed his agency to get an impressive 30-45% positive reply rate for his clients.
Clay enabled advanced data enrichment and normalization, enhancing match rates and conversion.
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Results
Scale and Impact
- For clients sending ~10,000 cold emails monthly, Reachly consistently generated 800–1,200 replies (8–12% reply rate), with 30–45% positive responses (excluding out-of-office/seasonal factors).
- Their frictionless CTAs and “easy yes” offers boosted initial engagement; SDRs then followed up with LinkedIn or direct calls for those who had ghosted.
- Each Reachly client typically receives 4–10 new SQLs per month, per account, requiring minimal effort from internal teams.
- For Reachly’s own campaigns, this approach delivered 3–6 booked meetings per month without heavy volume, thanks to the strong LinkedIn brand and partnerships.
- Over four years, Reachly delivered over $10M in client-attributed revenue.
Productivity & Operational Benefits
- 25+ clients run concurrently, streamlined by automated workflows.
- Switching to Smartlead resulted in a direct increase in reply rates, improved deliverability, and a decrease in sender bounces.
- Fast and personal responses from Smartlead’s support team was critical for managing large client loads and resolving campaign issues.
- Reachly benefited from Smartlead’s revamped global analytics dashboard, allowing easier tracking and tagging across accounts.
Features That Made Thibault Choose Smartlead
- Unlimited mailbox and campaign variants for large-scale A/B testing
- Superior deliverability and reply rates with the SmartServer
- Flexible multi-channel outreach and integrations with top platforms
- Highly responsive customer support for quick troubleshooting
- Scalable automation and efficient analytics to manage numerous client campaigns
- Regular product improvements and new features based on user feedback
Lessons Learned
Effective lead generation is multi-channel
In regions where data coverage is weak or inconsistent, flexibility across platforms (such as LinkedIn and email) is essential.
Volume with Quality
Automating A/B testing and leveraging SmartServer delivers better engagement without risking deliverability.
Responsive Vendor Support Matters
Having a technology partner that listens and evolves with user feedback streamlines productivity at scale.
Continuous Optimization
Automated campaigns amplify efficiency but require strategy—frictionless offers and nurturing sequences convert replies to meetings.
Conclusion
Reachly transformed B2B lead generation in Asia by combining Thibault’s sales expertise with a lean, automated tech stack (Smartlead, Clay, Trigify, etc.). The focus on high-volume, data-driven, multi-channel campaigns enabled scalable, efficient growth for both their clients and their agency.
With ongoing product enhancements and strong support, Smartlead stands out as a key technology driving Reachly’s success in a challenging region.
Regardless of your region, Smartlead can help you achieve similar results. With advanced deliverability features, SmartServers, SmartSenders, and SmartDelivery, landing in the right inbox and getting positive responses becomes relatively easy.
Check out Smartlead’s 14-day trial and see how you acheive similar results
Wajahat Ali
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Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
How does Smartlead's unlimited mailboxes feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does Smartlead, as a cold emailing tool, automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.