B2B lead generation is tougher more than ever. The advancement of AI tools and complexity in longer sales cycles makes it even harder. How does a B2B lead generation agency thrive in today's highly competitive market?
The story of Soteria Media, led by the lead generation expert and founder Wyatt Beemer, shows a roadmap to success. Since its inception, Soteria Media has become an authority in demand generation; and the journey is nothing but remarkable.
With Smartlead as their primary sales engagement platform, Wyatt and his team at Soteria media has added over $1.5 million to a company's revenue in just six months. Not only that, but they also achieved a pipeline revenue close to $5 million.
In this case study, we’ll dissect how Soteria media's focused growth, strategic use of technology, and commitment to personalized outbound have driven remarkable success.
How It All Started: The Story of Wyatt Beemer and Soteria Media
Wyatt Beemer is the founder and CEO of Soteria Media, a lead generation agency he started running full-time around August 2022. Soteria Media currently has six clients and a team of six members. Wyatt oversees the team's management and client work, with additional support from an outsourced operations manager.
Soteria Media's primary goal is to understand their clients' businesses and target markets to set up and manage effective email campaigns. They handle everything from domain and inbox setup to copywriting, lead scraping, and sending emails on behalf of their clients to book calls for them.
The agency has achieved significant successes, securing a $240,000 per year deal within two weeks and adding $1.5 million to a company's revenue in six months.
Wyatt and his team excel in the finance tech sector and are open to working with any B2B business with a strong offer and effective closing skills.
Wyatt uses Smartlead as the primary tool for managing email campaigns alongside Airtable integrations for efficient business operations.
As Wyatt reflects on his journey to scaling his agency successfully, he fondly acknowledges the role Smartlead played in his success story.
Challenges Faced by Wyatt and Soteria Media
Wyatt Beemer and Soteria Media have faced several challenges in their journey.
Before switching to Smartlead, Wyatt used Instantly, which lacked certain features like advanced client management and automation capabilities. At that point, adjusting to a new platform and migrating their operations was a roadblock.
Soteria Media initially followed up manually on responses, which was time-consuming and inefficient for scaling operations. The lack of automation in this area was a challenge for Wyatt and his team.
Once they migrated their majority of operations to Smartlead, integrating Smartlead with Airtable posed technical difficulties. Moreover, ensuring high email deliverability rates and managing the technical aspects of cold email campaigns, such as maintaining domain reputation and avoiding spam filters, was an ongoing challenge.
As Soteria Media continues to grow, managing an increasing number of clients and maintaining high service standards presented a scaling challenge.
Key Achievements of Soteria Media
Wyatt Beemer and Soteria Media have achieved notable success only in two years of operation.
The Soteria team added $1.5 million to a company's revenue in six months. And they achieved a pipeline revenue close to $5 million.
What’s more?
Wyatt secured a $240,000 per year deal within the first two weeks of a campaign. Also, he booked a significant deal within the first week of a campaign.
Since their inception, Soteria Media has sent over a 1M emails, with an average of 10% and the highest recorded positive reply rate of 50%. The agency has booked over 500 sales qualified meetings and eying for ambitious numbers for the future.
Soteria Media, with Wyatt’s capable leadership, has generated six-figure revenue using Smartlead as their primary outreach software.
What Factors Helped Soteria Media Achieve Success?
Several factors contributed to Wyatt’s success with Soteria Media's impressive success. Wyatt and his team’s deep understanding of client needs and effective targeting of the right market segments played a crucial role.
They leveraged their expertise to deliver targeted email campaigns by focusing on finance and tech sectors with proven case studies. This approach ensured higher engagement rates and more successful outcomes.
The seamless integration of Smartlead with Airtable allowed Wyatt to streamline operations and maintain a clear view of all campaigns and client interactions. This integration is vital in managing their entire workflow efficiently, from lead scraping to email sending and follow-ups.
"The APIs and automations you can do with SmartLead are out of this world and it helps me run my business very smoothly." - Wyatt Beemer, founder & CEO, Soteria Media
Additionally, the subsequences feature in Smartlead automated follow-up processes, saving significant time and reducing manual work for Soteria Media. This automation was crucial for maintaining high levels of productivity and ensuring timely responses to potential leads.
Wyatt's ability to utilize Smartlead's robust API and automations was another key factor for their success. By integrating these tools with Airtable, Wyatt could monitor and adjust campaigns in real-time, optimizing performance continually. The real-time response feature in Smartlead also enhanced their ability to manage client communications effectively, further boosting client satisfaction and retention.
Moreover, the continuous updates and improvements in Smartlead, such as the built-in response tracking, provided Sotiria Media with cutting-edge tools to stay ahead of the competition. Moreover, Smartlead’s user-friendly master inbox and client management interface ensured that clients were always in the loop and satisfied with the services provided.
These features combined to create a powerful system that enabled Soteria Media to scale their operations smoothly and achieve significant revenue growth, including adding over $1.5 million to a company's revenue in just six months.
What’s Ahead for Soteria Media: Looking into the Future with Smartlead
The future for Soteria Media looks bright as it continues to grow and achieve remarkable lead gen success.
With proven success in the finance tech sector, Soteria Media aims to expand its business operations to include more B2B businesses across various industries.
Smartlead’s advanced API and automation features have already transformed Soteria Media’s operations. Moving forward, the agency plans to further leverage these capabilities to automate their workflow, reducing repetitive manual tasks and increasing efficiency.
Now, security is a top priority for Soteria Media. Addressing concerns such as account hacking will be critical as the agency scales. Collaborating with Smartlead to implement enhanced security measures will ensure the safety and integrity of client data and campaign information.
Moreover, leveraging Smartlead’s integration with Airtable, Soteria Media will continue to refine and optimize their data-driven approach. Whyatt fondly remembers that the Smartead Slack channel has been a valuable resource all along the way. Soteria Media plans to remain engaged with this community, sharing insights, troubleshooting issues, and staying updated with the latest best practices and platform enhancements.
As Soteria Media aims to scale their operations, Smartlead’s scalable infrastructure will support the agency’s growth ambitions, ensuring that they can handle increased campaign volumes and client demands without compromising on performance.
Looking into the future, Soteria Media is set to succeed with Smartlead as the key lead generation partner.
Sattwik Das
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Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
How does Smartlead's unlimited mailboxes feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does Smartlead, as a cold emailing tool, automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
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