Key Takeaways

• Booked 36 leads in 1 month for a client.
• Achieve a 36.7% positive response rate using Smartlead—far exceeding the industry average.
• Made Phyros 6-figure revenue and added $10-$15 million in revenue pipeline to clients.
• Smartlead’s automation, spintax, and API integration streamlined Phyros’ operations, allowing them to scale their business and handle more clients.
• With Smartlead’s support and community, Phyros overcame challenges and expanded its client base, including booking meetings with major enterprises like Amazon and Deloitte.

Introduction

In the fast-paced world of B2B tech, demand generation is a key strategy for scaling businesses and driving revenue. However, many companies struggle to achieve consistent results with the challenges of finding the right messaging, scaling outbound systems, and optimizing email deliverability. 

This was the case for Phyros, a demand generation agency specializing in AI-driven, intent-based outbound systems. Led by founder Siddharth, Phyros helps B2B tech companies in the US and internationally drive revenue through smart GTM strategies, AI-powered systems, and cold email campaigns.

Before discovering Smartlead, Phyros faced the typical struggles of cold email campaigns—poor deliverability, lack of visibility into inbox placement, and low response rates. 

However, after adopting Smartlead, Phyros overcame these challenges and scaled their and clients' businesses to new heights. Here's a closer look at how Smartlead transformed Phyros’ approach to cold emailing and demand generation.

About Phyros

Phyros is a demand generation agency that helps B2B tech companies—specifically service and product-based software companies—drive growth with highly targeted outbound strategies. 

They cater to large and smaller enterprises in the early stages of finding their product-market fit (PMF). Phyros’ approach leverages AI-driven systems and data-driven strategies to create scalable outbound systems for their clients, enabling them to reach the right decision-makers and boost revenue.

The Challenge

Despite a strong track record in helping clients build GTM strategies and run AI-powered outbound campaigns, Phyros faced several key challenges in their cold email efforts:

• Poor Email Deliverability: Their emails often didn’t land in the desired inboxes, severely limiting their outreach success.
• Low Response Rates: They struggled to secure positive responses despite sending large emails, resulting in missed opportunities for their clients.
• Inefficiency with Previous Tools: Before using Smartlead, Phyros used another cold email platform - Instantly, but it failed to meet their evolving needs, particularly around automation, deliverability, and API integration.
• Scaling and System Complexity: As their client base grew and their outreach efforts scaled, Phyros needed a solution that would help streamline and automate email operations while optimizing deliverability and response rates.

The Smartlead Solution

Siddharth discovered Smartlead after watching videos from Levi Arreola, a known advocate for cold email automation tools. After exploring Smartlead through its community and learning about its powerful features, Siddharth decided to switch from Instantly to Smartlead, which paid off quickly.

Key Features that Transformed Phyros’ Campaigns

SmartDelivery Solution

• One of the most crucial tools Phyros implemented was Smartlead’s SmartDelivery solution, which dramatically improved their email deliverability rates. SmartDelivery helped Phyros understand where their emails landed and which inboxes performed best.
• After running placement tests with Smartlead, they discovered Outlook was not yielding the desired results. Switching to Google inboxes significantly improved email placement and opened the doors to more successful campaigns.

Powerful API Integration

• Smartlead's robust API integration became a game-changer for Phyros, enabling seamless integration with their existing systems. This allowed them to automate tasks, pull lead data, and build custom workflows—all critical for scaling their operations.
• With his developer background, Siddharth appreciated Smartlead’s flexibility and ease of integration, enabling them to link Smartlead with tools like Clay and Notion and streamline internal processes.

Master Inbox Feature

• Phyros’ clients were keen on having their inbox management handled, and Smartlead’s Master Inbox feature made this possible. This allowed Phyros to scale their operations by efficiently managing large numbers of inboxes without compromising on deliverability or response rates.
• Spintax & Automation: Another standout feature was Smartlead’s spintax functionality, which enabled Phyros to generate multiple versions of their emails with personalized content automatically. This reduced the need for manual copywriting and allowed them to scale email outreach with better personalization.

Customer Support & Community

The customer support provided by Smartlead, combined with their active Slack community, had been a significant asset for Phyros. Even though they encountered the usual challenges when scaling, Smartlead’s team was always available to help and provide solutions quickly. This ensured that Phyros could focus on growing their business without worrying about technical roadblocks.

I'm amazed at the response time of Smartlead's customer support, especially Vaibhav, who, being the founder and handling many bigger tasks, is always available and active in the Slack community.

Results & Impact

Since implementing Smartlead, Phyros has seen impressive improvements in their outreach efforts and those of their clients. The combination of powerful automation tools, better email deliverability, and seamless integrations has allowed them to scale their cold email campaigns to new heights.

Improved Email Deliverability

Using Smartlead’s SmartDelivery solution and placement tests, Phyros saw a drastic improvement in their email inbox placement rates. By switching to Google inboxes and eliminating poor-performing setups like Outlook, they were able to ensure their emails landed in the right places.

Higher Response Rates

Phyros achieved a remarkable 36.7% unique positive reply rate in just one month for a software client, far exceeding the industry average of 1 positive response per 350 prospects. By improving their email deliverability and using automation, they could scale their outreach efforts and secure meetings with high-value clients.

Increased Lead Generation

Phyros generated 36 leads in one month with a 36.7% positive reply rate. This success was made possible by leveraging Smartlead’s advanced features, which enabled them to reach a wider audience and drive more meaningful engagement.

Revenue Growth

Smartlead played a key role in helping Phyros scale their business to six figures, adding between $10-$15 million in revenue pipeline for their clients by booking meetings with large enterprises such as Amazon, Deloitte, J.B. Hunt, and 20-30 other major businesses.

Looking Ahead

Siddharth is already looking forward what Smartlead does next after delivery some awesome solutions like SmartDelivery and SmartSenders that changed the deliverability game.

Conclusion

Smartlead has proven to be a critical partner in Phyros’ journey of scaling cold email campaigns and driving revenue for their business and clients. With Smartlead's powerful features like SmartDelivery, API integration, and inbox management, Phyros has optimized its outbound outreach, improved email deliverability, and secured high-quality leads. 

The results are a 36.7% positive response rate, improved deliverability, and a six-figure business. As Phyros looks to the future, Smartlead remains an essential tool in their demand generation strategy.

If you are looking for similar results for your business, then check out Smartlead’s 14-day free trial that comes with SmartDelivery, SmartSenders (configure email systems in 2-click), and more.