In our much anticipated interview, Taylor Haren jokes: AI will beat me at every level, so I learned how to use it instead of competing against it.
Taylor Haren, the founder of SalesAutomation.Systems and acclaimed outbound sales expert, has leveraged AI to grow his company by 130% within a year. It’s not as surprising considering how he manages to achieve a positive reply rate of 62%.
Taylor and his team help B2B companies in their outbound efforts with scalable cold email infrastructure systems, list building, and AI personalization services, etc. He also provides consultancy services to B2B founders.
Let’s learn more about Taylor’s success story and how he made it happen.
Who is SalesAutomation.Systems
SalesAutomation.Systems is a company founded by Taylor Haren, specializing in AI-driven sales automation solutions. They offer scalable cold email infrastructure systems, list building, and AI personalization services. With expertise in optimizing outbound strategies, they assist B2B sales teams in leveraging AI technology to enhance efficiency and achieve higher conversion rates in their outreach campaigns.
People hire SalesAutomation.Systems for the following reasons:
- Scalable Cold Email Infrastructure Systems: They provide robust systems that can handle large volumes of cold emails efficiently, ensuring reliable delivery and inbox placement.
- List Building: Their expertise in creating customized prospect lists helps businesses target the right audience, improving the effectiveness of their outreach efforts.
- AI Personalization & Clay: Taylor and his team use Clay to personalize outreach efforts by dynamically adjusting messaging based on recipient behaviors and preferences.
- Streamlined Lead Generation: Clients benefit from efficient lead generation processes tailored to their business, leveraging tools like Smartlead for targeted outreach.
- Consultation on Sales Strategies: SalesAutomation.Systems provides guidance on structuring sales teams, optimizing CRM integration, and implementing best practices for B2B sales.
- Assistance with Market Testing: They help founders validate their ideas by building Ideal Customer Profile (ICP) target lists, refining messaging, and executing email campaigns to gauge market interest effectively.
How It All Started?
Taylor Haren's journey into cold emailing began after achieving remarkable success in the staffing industry, where he sold $8.19M from 2019 to 2021. In 2022, they reached a pivotal moment, generating $14.1M in sales by leveraging AI and sales automation. Motivated by this achievement, Taylor founded Sales Automation Systems LLC (SAS) in 2023.
His venture into cold emailing traces back to Taylor helping a friend's business overcome email delivery issues caused by spam. Within just 25 days, Taylor restored their email delivery rate to 100% and set up additional systems to send 1,500 cold emails daily, resulting in an impressive 16% reply rate. This success led to more referrals and eventually evolved into SAS offering consulting and management services for building effective cold email infrastructure.
Taylor says: I believe in the power of AI, and my mission is to help B2B sales teams harness this power through Sales Automation Systems and Cold Email Infrastructure.
Taylor's approach revolves around embracing AI rather than competing against it, leading him to harness AI's potential in B2B sales through Sales Automation Systems and Cold Email Infrastructure. With recognized expertise, significant growth, and a roster of satisfied clients, Taylor's journey highlights the transformative power of leveraging technology for sales optimization.
Challenges Faced
Taylor's clients primarily consist of B2B sales teams across various industries, including SaaS companies like Rentention.com. They also provide services to top-ranked US Marine recruiters and have advised over 50 satisfied clients. Overall, Sales Automation Systems has a diverse portfolio spanning different sectors.
The major challenges that Taylor faced (while helping his clients) in outbound are:
Lack of an Infrastructure
In the early stages of Taylor's cold emailing journey, the lack of infrastructure posed a significant challenge. Without proper tools and systems in place to send bulk emails efficiently and effectively, Taylor struggled to scale his outreach efforts and maintain consistent delivery rates, hindering the success of his campaigns.
Compliance and Deliverability Issues
Taylor tackled compliance and deliverability issues while dealing with his initial clients. Navigating anti-spam laws while ensuring high email deliverability was a challenge. Failure to comply with regulations risked cold emails being flagged as spam, increased spam rates, damaging sender reputation and hindering the success of outbound campaigns.
Personalization at Scale
Personalizing outreach to each prospect while sending emails at scale was another hurdle. Taylor had to strike a balance between customization and efficiency to increase response rates without sacrificing the volume of outbound emails.
List Quality and Segmentation
Acquiring and maintaining high-quality prospect lists and segmenting them effectively presented challenges. Taylor needed to constantly update and refine lists to target the most relevant prospects and improve engagement rates.
Tracking and Optimization
Monitoring the performance of outbound campaigns and optimizing them for better results was crucial. Taylor faced the challenge of identifying which strategies were most effective and making adjustments in real-time to improve conversion rates and ROI.
Addressing these challenges required a combination of expertise in cold email best practices, proficiency with automation tools, and experience. With time, as he gained a deep understanding of the target audience and market dynamics, Taylor found creative solutions to the above challenges.
Notable Achievements
- Taylor achieved $14.1M in sales in the staffing industry in 2022, proving his prowess as a sales person.
- He founded Sales Automation Systems LLC (SAS), a company specializing in sales automation solutions, in 2023.
- SAS was recognized by Smartlead as a Certified Partner with 25 other companies selected from 310 agencies.
- Taylor and his team boast of advising the top US Marine recruiters on outbound strategies, establishing his company as a consultancy firm.
- Currently, SAS manages over 500+ domains for B2B sales teams and serves as the primary outbound cold email vendor for fast-growing SaaS companies like retention(.)com.
- Taylor achieved as high as 62% positive reply rate in one of his recent cold email campaigns using Smartlead.
4 Key Factors Contributing to Taylor’s Success
- Expertise: Taylor's deep understanding of sales in general, outbound marketing, cold email infrastructure, and AI personalization contributes to his ability to deliver effective solutions.
- Leveraging AI: Taylor's innovative approach to leveraging technology, such as Smartlead and Clay, helped him work with clients who send bulk emails regularly.
- Client focus: Taylor's dedication to understanding clients' needs and providing tailored solutions fostered strong, long-term relationships.
- Result-oriented: Taylor's focus on achieving tangible results such as high reply rates ensured client satisfaction, driving continuous improvement and success.
Looking Ahead for Success
When we asked Taylor how he got his customers, he said he didn’t. He achieved the 130% growth of his company based on referrals only. This is how good Taylor is in cold emails and sales in general.
He incorporates his sales knowledge and understanding of the market with AI-driven tools like Smartlead and Clay to achieve glorious results for his clients.
If you’re starting your lead gen agency or trying your luck in outreach emails, I recommend trying Smartlead like Taylor. Who knows! With a little bit of hard work and luck, we might be writing your success story by the end of this year.
Rajnish Das
Subscribe to get all our latest blogs
Join us to elevate your outreach!
Related case study
What our customers say
Founder, Lambda Group
“The best outbound email marketing software. Customer support - they are so responsive and helpful Features - you can add multiple email doma”
Senior Account Executive, Key Outreach
"Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email ca"
Account Executive, B.I.G. Charity Law Group Professional Corporation
“Hands down the best cold email software. Smartlead is amazing, this is the best tool if you want to cold email at scale and land in the inbo”
Co-founder, Pitchlane
“Innovative, reliable, and Suitable For Technical and Non-Technical Users. SmartLead's ability to help me land in the primary inbox and autom”
Co-Founder, Five Element
“Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable succes”
Sales Director - Financial Institution Solutions Saggezza, Inc.
“Smartlead is an innovative cold email platform that helps me reach out to potential clients. There are easy-to-use templates, powerful autom”
Founder, Leadbird.io
“I've personally built a sales engagement platform similar to Smartlead, and I am genuinely blown away by the scalability, functionality and”
CEO, Yell Cut
"I can upload hundreds of email accounts, send thousands of cold emails per day, and still have an organized master inbox. This is unseen wit"
Founder, Office Optim
“Smartlead has been extremely helpful with seamlessly onboarding clients, warming up their accounts, and prepping campaigns to send at high v”
CEO, Rock Solid Lead Generation
“Smartlead is absolutely amazing! The software is easy to understand I am not a techie but directly understand everything and if you really h”
Founder, WindGrowth
“Smartlead is simply amazing. They constantly improve their product and bring new features that make the cold email software even more comple”
Outbound Lead & Partner, Peakora
“Our campaigns weren't just about reaching out, but reaching out right, and Smartlead helped us achieve this. It has added immense value to o”
Co-Founder, Five Element
“Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable succes”
CEO, Acquisizioneclienti.it
“Best cold outbound email software out there. Everything, is fast, reliable, scalable, you can also white-label, amazing analytics and never”
Owner, Storydriven.video
“I just ended my 2 year search for the right cold emailing platform with Smartlead. A stand alone tool for cold emailing unlike anything else”
Senior Account Executive, Key Outreach
“Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email campaign. Grateful to this team for building a product that has changed our day to day. 🚀”
Powerful automated workflows that drive sales.
Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
How does Smartlead's unlimited mailboxes feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does Smartlead, as a cold emailing tool, automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.