Key Highlights
- 10-15 meetings per month to 10-15 meetings per day.
- From 2-3 leads per week to 20-30 leads consistently.
- On average, 20-30 meetings per client.
- Simplified inbox management.
Company Overview
Cold Outreach Systems, founded by Ryan Redmond, is an appointment-setting agency specializing in cold email outreach to help e-commerce, TikTok, Amazon, and SaaS agencies consistently book qualified meetings.
With 15 years of sales experience, Ryan emphasizes the effectiveness of cold email, noting that over the past two years, cold email has generated significantly better results than LinkedIn outreach for his clients.
Cold Outreach Systems focuses on automating the outbound process to scale appointment setting while simplifying inbox management and follow-ups for their clients.
The Challenge
Before adopting Smartlead, Cold Outreach Systems faced several operational challenges:
- Disorganized inbox management across multiple campaigns and clients, causing inefficiencies in responding to leads.
- Limited automation capabilities with previous tools, resulting in time-consuming manual follow-ups and campaign management.
- Difficulty onboarding clients and teams due to complicated, unintuitive software interfaces.
- Inconsistent meeting bookings, with some clients struggling to generate even a handful of leads weekly.
Ryan knew that to scale efficiently and meet client expectations, they needed a user-friendly, automated cold email platform with excellent deliverability and robust customer support.
Why Smartlead?
Ryan and his team had previously used a few other cold email software tools, but those tools weren’t user-friendly, often leading to team and client frustration.
Automation is the key to scaling, which is why they used cold email software. Being able to follow up on leads, having one inbox to reply to leads, and utilizing a system that keeps everything in one place would be beneficial.
Ryan says, ”Smartlead provided all these things, and it was evident that Smartlead would be the tool we were going to use for cold email. We have been using Smartlead for 2 years now.”
So, Ryan and his team chose Smartlead for its comprehensive features designed to simplify cold email outreach and maximize results:
1. Automation & Subsequence Workflows
Smartlead's automation made setting up and managing follow-ups effortless, dramatically improving campaign efficiency.
2. Master Inbox
Consolidated replies from multiple inboxes into a single dashboard, streamlining lead generation and engagement.
3. User-Friendly Design
Easy for both internal teams and clients to adapt, lowering the learning curve and improving adoption.
4. Reliable Deliverability
Features like SmartDelivery ensured emails landed in the primary inbox, boosting response rates.
5. Phenomenal Customer Support
Quick, helpful responses that enabled Cold Outreach Systems to resolve issues rapidly and maintain campaign momentum.
Ryan shares, "We tried other tools, but they were clunky and hard for clients and our team. Smartlead’s intuitive design and automation features made it the obvious choice."
Solution: Automating and Scaling with Smartlead
By fully integrating Smartlead into their operations, Cold Outreach Systems were able to:
- Automate entire cold email sequences, including follow-ups, freeing up time for strategy and growth.
- Manage multiple inboxes seamlessly using Smartlead’s Master Inbox.
- Build and maintain high-quality lead lists tailored to client ICPs.
- Track email deliverability metrics and reply rates in real-time, enabling data-driven adjustments to your campaigns.
- Scale outreach efforts without increasing headcount or losing control over campaign quality.
Results Achieved
- Increase in the number of meetings booked from 10-15 per month to 10-15 per day.
- From 2-3 leads per week to 20-30 leads consistently for agency clients.
- Significantly simplified inbox management across multiple inboxes.
- High client satisfaction is achieved through transparent reporting and seamless operations.
One remarkable turnaround was for a client struggling to consistently generate leads. After Cold Outreach Systems rebuilt their lead list and launched campaigns via Smartlead, the client saw a significant increase in qualified leads, reaching 20-30 per month—a tenfold rise.
Ryan emphasizes, “Smartlead has helped us break records month after month for booking meetings and managing inboxes. It’s super easy to scale without losing quality.”
Future Ahead with Smartlead
Ryan is looking forward to more features from Smartlead that could further support agencies:
Automated Notifications
Alerts for drops in deliverability, domain reputation, or reply rates by client or tag.
Enhanced Dashboard Usability
More intuitive filtering options to streamline campaign oversight.
Conclusion
Smartlead has been instrumental in helping Cold Outreach Systems scale their appointment-setting services efficiently and deliver outstanding results to clients in competitive markets like e-commerce, TikTok, and SaaS.
With its powerful automation, intuitive interface, and strong focus on deliverability, Smartlead empowers agencies to dramatically increase the number of meetings booked and leads generated—all while simplifying campaign management.
This case study highlights how Smartlead supports agencies in scaling cold email outreach effectively while maximizing client retention and revenue growth.
Smartlead can help you achieve similar results. All you have to do is get started, and they have a 14-day free trial just for that.
Wajahat Ali
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What our customers say
Founder, Lambda Group
“The best outbound email marketing software. Customer support - they are so responsive and helpful Features - you can add multiple email doma”
Senior Account Executive, Key Outreach
"Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email ca"
Account Executive, B.I.G. Charity Law Group Professional Corporation
“Hands down the best cold email software. Smartlead is amazing, this is the best tool if you want to cold email at scale and land in the inbo”
Co-founder, Pitchlane
“Innovative, reliable, and Suitable For Technical and Non-Technical Users. SmartLead's ability to help me land in the primary inbox and autom”
Co-Founder, Five Element
“Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable succes”
Sales Director - Financial Institution Solutions Saggezza, Inc.
“Smartlead is an innovative cold email platform that helps me reach out to potential clients. There are easy-to-use templates, powerful autom”
Founder, Leadbird.io
“I've personally built a sales engagement platform similar to Smartlead, and I am genuinely blown away by the scalability, functionality and”
CEO, Yell Cut
"I can upload hundreds of email accounts, send thousands of cold emails per day, and still have an organized master inbox. This is unseen wit"
Founder, Office Optim
“Smartlead has been extremely helpful with seamlessly onboarding clients, warming up their accounts, and prepping campaigns to send at high v”
CEO, Rock Solid Lead Generation
“Smartlead is absolutely amazing! The software is easy to understand I am not a techie but directly understand everything and if you really h”
Founder, WindGrowth
“Smartlead is simply amazing. They constantly improve their product and bring new features that make the cold email software even more comple”
Outbound Lead & Partner, Peakora
“Our campaigns weren't just about reaching out, but reaching out right, and Smartlead helped us achieve this. It has added immense value to o”
Co-Founder, Five Element
“Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable succes”
CEO, Acquisizioneclienti.it
“Best cold outbound email software out there. Everything, is fast, reliable, scalable, you can also white-label, amazing analytics and never”
Owner, Storydriven.video
“I just ended my 2 year search for the right cold emailing platform with Smartlead. A stand alone tool for cold emailing unlike anything else”
Senior Account Executive, Key Outreach
“Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email campaign. Grateful to this team for building a product that has changed our day to day. 🚀”
Powerful automated workflows that drive sales.
Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
How does Smartlead's unlimited mailboxes feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does Smartlead, as a cold emailing tool, automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.