You know that scene in a coming-of-age movie where a college kid is buried under textbooks, energy-drink cans, and big dreams? That’s practically Ryan Bryden—except in real life, he’s also running two outbound agencies (yeah, TWO - because apparently sleep is optional when you're 21).

Between classes (and probably during some boring lectures too), Ryan started messing around with different business ideas. Some worked, some crashed and burned - you know how it goes.

The end result - he’s now running Breakout Creatives (focused on scaling sales for B2B software companies) and Apex Ascension (helping founders raise money). But does he manage all this? 

In this case study, we’ll explore Ryan’s journey from curious undergrad to a cold email entrepreneur, showing how Ryan maximised Smartlead.ai to turn his hectic days into a launchpad for impressive results.‍

From “What’s Next?” to “Let’s Try Everything”

Ryan’s journey started between his second and third year of university. He was itching to build something online—he just didn’t know what. So he tried a bunch of things, from random side hustles to connecting with coaching programs like Client Ascension. Most of it was trial-and-error, with a dash of chaotic creativity. Finally, it clicked: he loved copywriting and outbound sales.

But there's a catch. Doing outbound well requires more than good writing. Deliverability. Data management. Workflow automation. And, let’s be honest, the stamina to keep going even when life is busy. Ryan needed a platform that could handle the technical side so he could focus on what he did best: crafting messages that speak to people.

Two Agencies, One Overloaded Calendar

Why run one agency when you can run two? For Ryan, the dual focus was a no-brainer. Breakout Creatives tackles B2B software companies—those looking to supercharge their sales funnel but often swamped by new marketing tech. Apex Ascension, on the other hand, helps healthcare founders (usually around Series A) connect with the right investors.

If that sounds like a lot to juggle, it is. Different industries, different outreach angles, different messaging styles. Ryan needed an automation system that could be flexible, quick to adapt, and easy on the eyes (and nerves).

Smartlead Solution: Simple Integrations for Big Ideas‍

“We’ve Never Used Anything Else”

Ryan recalls hearing about Smartlead from a bunch of people in the outbound community, so he gave it a whirl. And that was that. “From day one, we’ve never used anything else,” he says. It became the backbone for both of his agencies.

What hooked him? Easability. (That’s right—no overblown corporate jargon here.) He wanted something that let him scale fast, tinker with the details, and get real-time feedback on campaign performance. Smartlead checked all those boxes, plus some.

Working With The API

Let’s be real: the word “API” might make some folks doze off. But if you’re handling multiple campaigns at once—verifying leads, sending drip sequences, routing replies—the ability to connect various apps seamlessly is huge. Ryan specifically praises how Smartlead’s API helps him “send data back and forth really, really easily,” cutting down busywork and letting him tweak campaigns at lightning speed.

That might sound like a small detail, but it’s actually the difference between frantic manual data entry and a smooth, automated pipeline. When you’re a busy college student also building two agencies? Every second counts.

Results & Business Impact: Numbers That Speak Volumes‍

1. Topping 60% Positive Reply Rates

Yes, you read that right—over 60% positive replies on some campaigns. Granted, these are likely laser-focused outreach efforts, but they still show what can happen when personalization, good copy, and deliverability come together in harmony. High response rates mean more leads, more revenue, and more confidence in your process.

2. A $2.5 Million Funding Round

On the Apex Ascension side, Ryan’s team helped a healthcare founder close a $2.5 million round of funding. Imagine going from a pitch deck to millions in the bank—courtesy of well-executed cold email. That’s no small feat. It’s also a testament to the fact that when your outreach actually lands in the right inbox, big opportunities can follow.

3. Above-and-Beyond Reply Rates

Even for broader campaigns, Ryan mentions seeing 13–14% reply rates. Now, 13% might not sound sky-high compared to 60%, but in a world where busy professionals dodge unwanted emails like the plague, it’s pretty darn good. And remember, it’s all about consistency over time. Sustained double-digit reply rates mean a steady influx of conversations and possibilities.

Learnings Shared By Ryan‍

1. A Touch of Lag Here and There

Nobody’s perfect. Smartlead sometimes gets a bit clunky or slow, especially if you’re uploading a large contact list or renaming campaigns on the fly. Ryan admits he occasionally needs to refresh the platform to see updated info. Minor hiccup? Yes. Deal-breaker? Definitely not. The advantages easily outweigh any slight lag.

2. Wishing for a CRM “Add-On”

Ryan dreams of a future where Smartlead might offer a built-in CRM feature—something to track those positive replies all the way through a sales funnel or fundraising pipeline. Imagine never switching tabs between your emailing platform and your CRM again. For smaller teams especially, that could be a game-changer.

3. Balancing Hustle and Sanity

It’s easy to forget Ryan is also a full-time student. Handling the late-night study sessions and 7 a.m. client calls isn’t for the faint-hearted. A big part of making it work is finding tools that free up mental space rather than draining it. Smartlead’s intuitive workflow helps with that, letting him be agile without losing track.

Mastering Outbound—Even with a Busy Life‍

Ryan’s story might seem like a Cinderella tale for college entrepreneurs, but it’s also a roadmap for anyone wanting to boost cold email results. The moral? If you can pair good old-fashioned hustle with a platform that streamlines deliverability and automation, you can scale to levels you never imagined—whether you’re building a B2B pipeline or helping founders secure millions in funding.

Want to see if Smartlead can power your own high-reply campaigns?

Click here to explore how it could simplify your outreach and help you replicate (or even surpass) Ryan’s success. Sometimes, the only thing between you and that next major win is a tool that keeps your emails out of spam.