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Peakora, the leading startup enablement platform, offers various dedicated programs to startup and scallops based on their needs and growth stage. One of their flagship programs, the Outbound Engine, consists in helping startups to internalise lead generation and launch highly performing outbound campaigns.
While Peakora was already having a top-notch process when it comes to finding the target accounts and relevant contacts to reach out, they still needed an outbound tool to maximise deliverability. Considering their customers, who are new marketers, they needed a powerful outbound tool that was easy-to-use, affordable, and offered multi-channel outreach without compromising deliverability.
This is when Lucas Maliczak, Partner and Outbound Lead at Peakora, stumbled upon Smartlead.
Triumphant Highlights
Here's a detailed overview of Peakora’s achievement with Smartlead:
Reduced Spam & Bounce Rates
Smartlead’s dedicated features to reduce spam rates, such as unlimited warm-ups, auto-mailbox rotation, and global block list, helped Peakora to fight high spam and bounce rates.
They saw an immediate improvement in open rates and deliverability, in general, after using Smartlead.
37% Positive Reply Rate
Peakora’s biggest achievement with Smartlead is outstanding reply rates and positive reply rates. One of their campaigns launched aiming at event participants managed to bring 40-50% reply rate.
Lucas Maliczak, Outbound Lead at Peakora, credits the success to the perfect alignment of qualified leads, personalized message, perfect trigger, and the reliability of Smartlead as an outbound tool.
Time Management
With Smartlead, Lucas freed himself from all the manual work behind campaign management. This left him with extra time and energy to focus on closing deals.
Amazing, huh?
But how did Peakora, in collaboration with Smartlead, attain such a remarkable level of success? Let's take a backstage tour.
About Peakora
Peakora is the leading startup enablement platform. They help startups and scaleups to build the needed systems to scale while getting hands-on support from true startup veterans.
They offer services in five different programs—outbound, CRM, sales scaling, customer success, and product-led growth. Peakora’s outbound program ranges from three to six months where they train startups to build their own outbound engine.
Challenges Encountered
Even though the Peakora team has its own expertise when it comes to outbound practices, they often faced deliverability issues. Their campaigns saw poor results because of blocked email accounts, eventually leading to reliability issues with the outbound tool they were using.
To top it off, they didn’t find the essential customer support when they faced problems with the tool. This is when Mr. Maliczak realized they needed a reliable tool that would solve deliverability issues and also provide excellent customer support.
Objectives and Goals
Lucas Maliczak was determined to take their outbound game to the next level. His goal was more than just reaching leads’ inbox. He wanted to create automated sub-sequences that would be launched based on the leads’ intentions.
The aim was to get in touch with hot leads through human-like, automated email messages without any manual work.
The Solution
Once Lucas chanced his outbound tool to Smartlead, he was immediately impressed with its enhanced deliverability.
"We weren't just interested in reaching out," shares Lucas, "we wanted to reach out effectively, and Smartlead was instrumental in helping us accomplish that."
Strategy and Implementation
In a very short span of time, Smartlead became the core tool of Peakora's lead generation strategy. The Peakora team was impressed with its various features, such as email rotation and warm-ups. The easy-to-navigate interface that tracks leads and replies made their outbound effort easier than before.
Smartlead’s versatile features ensured Peakora’s bulk emails reached the recipients’ inboxes without hurting their email reputation. Lucas didn’t shy from acknowledging: "Every feature, every function was a stepping-stone towards improved deliverability."
Smartlead's detailed analytics dashboard helped the team tweak their campaigns and improve accordingly.
"Smartlead's analytical prowess has been instrumental in gauging campaign performance and understanding what can be improved," shares Lucas.
What Sets Smartlead Apart
For Lucas, Smartlead stands out in the market for its unwavering focus on deliverability, user-friendly features, and cost-effectiveness.
He appreciated the tool saying, "Smartlead has expedited our sales process. The cost savings are significant compared to other tools. Furthermore, Smartlead's unlimited email accounts have been incredibly beneficial for warming up accounts and preparing new domains for outbound campaigns."
Testimonial
"Smartlead has brought enormous value to our business, prioritizing email deliverability and customer needs above all else. I would rate it a 9 out of 10 as there is always something to improve!", says Lucas Maliczak, the Outbound Lead & Partner at Peakora.
Conclusion
Success is no longer a distant dream for Lucas and the Peakora team—it's now a tangible reality with Smartlead.
"Smartlead never ceases to amaze us with all their innovations, we can’t wait to see what other great features they will bring in the near future," Lucas shares with an air of confidence for the future.
Struggling with outbound campaigns? Why not give Smartlead a try? We are confident the next case is going to be based on your success.
Jyotsana Rawat
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Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
How does Smartlead's unlimited mailboxes feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does Smartlead, as a cold emailing tool, automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.