Case Study

How Tenstrikes Booked 15 Meetings in 15 Days Using Smartlead

Wajahat Ali
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February 24, 2026
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Background on Tenstrikes and Omar Ismail

Omar Ismail is the founder of Tenstrikes, a company helping software development firms and B2B SaaS companies boost their outreach through strategic, personalized cold email campaigns. 

Before starting Tenstrikes, Omar gained valuable experience as an influencer marketer for a crypto startup, where he played a pivotal role in generating $500,000 in revenue. 

Using his tech expertise, Omar launched Tenstrikes to enable businesses to secure more demos and leads without the hassle of hiring extra sales development representatives (SDRs) or spending on ads.

Challenges in Outbound Marketing

Before discovering Smartlead, Tenstrikes used a well-known cold outreach platform. However, this solution fell short due to several limitations:

  • Limited mailboxes and custom warmup options hindered scalability.
  • Minimal product support left Omar and his team with unresolved challenges.
  • Manual operations led to time-consuming efforts and inefficiencies.

The Turning Point: Discovering Smartlead

Omar first heard about Smartlead through a YouTube video featuring a business that achieved remarkable results using the platform. Impressed by what he saw, Omar decided to switch to Smartlead. Over the past six months, Tenstrikes has leveraged Smartlead’s powerful automation features to revolutionize their outreach processes.

Top Smartlead Features That Transformed Tenstrikes' Workflow

  1. Comprehensive API Features: Omar emphasizes, "The powerful API integration is our most loved feature and the reason we chose Smartlead over other tools." This feature allowed seamless integration with systems and tools like Clay and Notion for CRM functions.
  2. Flexible Warmup Options: The ability to set up and manage warmup tags and adjust warmup frequency within minutes made scaling easy.
  3. Efficient Subsequence Management: Smartlead's subsequences allowed the team to manage follow-ups effectively, saving hours of manual work.
  4. Master Inbox Management: Simplified handling of multiple client inboxes.
  5. Slack Community Support: Access to a knowledgeable and supportive community provided insights and quick help.

Tenstrike’s Successful Campaign: Local Business Outreach 

One standout campaign targeted local businesses in the U.S., a notoriously tough market due to limited LinkedIn presence. The goal was to connect with decision-makers and book meetings. Here’s how Tenstrikes, with Smartlead's capabilities, executed this campaign.

Strategy Overview

  1. Scraping and Verifying Leads: Used AI web scrapers to collect data from Google Maps and verify companies against their Ideal Customer Profile (ICP).
  2. Finding Contacts: When traditional methods fell short, they used advanced scraping tools to locate decision-maker emails, ensuring accuracy through verification.
  3. Personalized Email Copy: Drafted concise, targeted emails that addressed their prospects' pain points and included an appealing lead magnet.
  4. Automated Follow-Ups: Deployed Smartlead’s subsequences to ensure consistent follow-ups, which kept conversations active and reduced manual work.
“Smartlead’s subsequences saved us hours of manual follow-up work and helped us secure meetings we might’ve otherwise missed.”

Campaign Results

  • Emails Sent: 1,496
  • Replies Received: 76 (14.26% reply rate)
  • Positive Replies: 19 (25% of replies)
  • Meetings Booked: 15 in 15 days

This strategic approach allowed Tenstrikes to consistently connect with potential clients and achieve substantial engagement in a competitive landscape.

Key Insights from the Campaign

  • Quality Lead Lists Matter: Ensured that leads were highly targeted and clean for better engagement.
  • Smartlead's Automation Features: Reduced manual tasks, enabling Omar’s team to focus on more strategic activities.
  • Real-Time Follow-Ups: The automated follow-ups, powered by Smartlead, kept prospects engaged and led to more booked meetings.

Impact on Tenstrikes' Operations
Since integrating Smartlead, Tenstrikes has experienced significant improvements:

  • Time Savings: Automated processes and easy-to-use features saved countless hours in setup and management.
  • Enhanced Reporting: Smartlead’s data retrieval features made it easier to push reports to dashboards, improving transparency and decision-making.
  • Cost Efficiency: Using 50+ email inboxes for campaigns now has a lower operational cost than previous tools.
"We are extremely happy with Smartlead and appreciate that the team always listens to their customers and constantly reinvents the cold email outreach game”.

Future Outlook for Smartlead at Tenstrikes

Omar looks forward to seeing more AI-driven enhancements in Smartlead, particularly something like a “Template of sequences” or an option to ”copy subsequences,” which could help them further simplify campaigns.

Conclusion

Smartlead has proven to be an indispensable tool for Tenstrikes, enabling them to streamline their operations, achieve high engagement rates, and drive tangible results. With Smartlead's commitment to innovation, Omar Ismail and Tenstrikes are poised for even greater success in the future.

If you are looking for similar results, it’s time you check out what Smartlead has to offer your business. You can start with our 14-day free trial and go from there.

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Wajahat Ali

Wajahat Ali is a Technical Content Writer at Smartlead, specializing in the B2B and SaaS sectors. With a talent for simplifying complex concepts, he crafts clear, engaging content that makes intricate topics accessible to both experts and newcomers. Wajahat’s expertise spans across copywriting, social media content, and lead generation, where he consistently delivers valuable, impactful content that resonates with a global audience. His ability to blend technical knowledge with compelling storytelling ensures that every piece of content drives both understanding and results, helping businesses connect with their target markets effectively.

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Frequently asked questions

What is Smartlead's cold email outreach software?
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Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does Smartlead's unlimited mailboxes feature benefit me?
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Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?
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The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

Can Smartlead help improve my email deliverability rates?
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Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.

Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.

Can I integrate Smartlead with other tools I'm using?
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Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

What is Smartlead, and how can it enhance my cold email campaigns?
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Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.

How does Smartlead, as a cold emailing tool, automate the cold email process?
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Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.

The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!

How does Smartlead ensure my emails don't land in the spam folder?
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Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign.

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.

4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

What features does Smartlead offer for cold email personalisation?
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Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.

Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.

Is Smartlead suitable for both small businesses and large enterprises?
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Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.

Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.