For B2B agencies and startups, the lifeblood of growth is a predictable and consistent pipeline of qualified leads. However, for many companies, managing and maintaining that pipeline can be a resource-intensive task. This is where automation becomes essential.

One company that experienced this first hand is Leadmoves, a cold email lead generation agency founded by Noah Gill. Specializing in helping European marketing agencies and startups, Leadmoves focuses on building a steady stream of qualified leads. Despite initial success, Noah and his team faced significant challenges in scaling their outreach efforts effectively. Manual processes, disjointed systems, and time-consuming workflows slowed growth and strained client relationships.

This case study explores the journey of Noah and Leadmoves, highlighting the challenges they faced, how adopting Smartlead transformed their business, and the measurable impact this change had on both Noah's agency and his clients.

About Noah and Leadmoves

Founded by Noah Gill, Leadmoves operates in the competitive B2B space, providing cold email outreach services specifically to European marketing agencies, SaaS companies, and tech startups. With a strong emphasis on automation and efficiency, Noah's agency prides itself on delivering leads that are not just warm but highly qualified—ensuring that their clients can focus on closing deals rather than finding prospects.

Leadmoves is unique in its approach, offering a fully automated service where clients receive leads on autopilot. The company handles everything, from initial outreach to follow-up emails, making the lead generation process seamless for their clients.

However, while the promise of automation and ease was their selling point, achieving this at scale without the right tools became increasingly challenging. Leadmoves needed a solution that could handle the intricacies of cold email outreach at scale while ensuring high deliverability and response rates. That's where Smartlead came in.

The Challenges Faced Before Using Smartlead

Before Noah integrated Smartlead into his agency's workflow, Leadmoves was dealing with several operational bottlenecks that limited its ability to scale. 

Here are the key challenges Noah and his team faced:

• Lack of a Centralized Inbox One of the most significant pain points for Leadmoves was managing replies from multiple platforms such as Gmail and Outlook. Noah and his team had to manually check each inbox, leading to a disjointed workflow. This manual oversight resulted in delayed responses and missed opportunities, which had a direct impact on their ability to serve clients effectively.
• Inefficient Follow-Up Sequences In the world of cold email outreach, follow-up sequences are critical to converting prospects into leads. At Leadmoves, these sequences were manually tracked and managed, creating inconsistencies in execution. There was no streamlined process to ensure timely follow-ups, leading to potential leads slipping through the cracks.
• Limited Automation Despite offering automated services to clients, Leadmoves itself was struggling with internal automation. Most of their processes—tracking leads, following up, and managing client communication—were still done manually. This not only slowed down operations but also left room for human error, which affected lead quality and client satisfaction.
• Time-Consuming Workflow The lack of automation extended beyond email sequences. Noah’s team had to spend a significant amount of time switching between tools, managing multiple client inboxes, and manually updating leads. This inefficiency meant that Noah and his team spent hours each week on tasks that could have been automated, leaving less time for strategic tasks like optimizing email content and improving outreach strategies.

These challenges were a barrier to growth for Leadmoves. As the agency grew and took on more clients, the manual processes became unsustainable. Noah needed a solution that would not only streamline his operations but also provide the automation necessary to scale efficiently.

How Smartlead Helped Transform Leadmoves

Noah was introduced to Smartlead through a recommendation from a friend, and it didn’t take long for him to see the potential benefits. Smartlead’s powerful features helped address each of the challenges that Leadmoves was facing.

Centralized Master Inbox 

One of the most immediate benefits that Smartlead offered was the introduction of a master inbox. This feature allowed Noah and his team to manage all client communications from one central platform, eliminating the need to jump between multiple email accounts. With all emails in one place, the team could respond faster, track conversations more easily, and ensure no lead was missed.

Automated Sub-Sequences 

Smartlead’s automated sub-sequences were a game-changer for Leadmoves. Noah could now set up fully automated follow-up sequences that triggered based on the lead’s interaction with previous emails. Whether a prospect was interested, uninterested, or needed more information, Smartlead’s sub-sequences ensured that the right follow-up was sent at the right time—completely removing the need for manual intervention.

Robust API and Integrations 

One of Smartlead's standout features for Noah was its strong API. By integrating Smartlead with other platforms like Slack and Make, Leadmoves was able to push new leads directly into their communication channels. This level of automation allowed Noah’s team to manage more clients with less manual effort, all while maintaining consistent and personalized communication with leads.

Comprehensive Automation 

With Smartlead’s powerful automation capabilities, Leadmoves was able to reduce manual work by hundreds of hours each month. Tasks that previously required Noah’s direct involvement—like email warm-up, tracking leads, and managing replies—were now handled automatically. This freed up time for Noah and his team to focus on strategy and client relations, rather than getting bogged down by operational details.

Impact of Smartlead on Leadmoves

The transformation that Smartlead brought to Leadmoves was nothing short of remarkable. Here are some of the key impacts:

Significant Increase in Booked Demos 

Before using Smartlead, Leadmoves struggled to book a steady number of meetings for clients. However, with Smartlead, Noah reported a dramatic increase in booked demos. In just one month, his team was able to secure over 200 booked demos for a single client—a significant jump from their previous numbers. This surge in meetings directly contributed to higher conversions for clients and improved client satisfaction.

"Since using Smartlead, my clients have added millions in pipeline revenue, closed six-figure deals, and gotten 38 new customers in a single month.” - Noah Gill

Improved Response Rates 

Smartlead’s automated sub-sequences played a critical role in increasing response rates. Noah shared that he achieved a 40% reply rate, with over 90% of those replies being positive. These results were directly attributed to Smartlead’s ability to deliver personalized and timely follow-ups without manual effort.

Pipeline Growth and Revenue 

As a result of these improved workflows, Leadmoves helped its clients generate millions in pipeline revenue. One of their clients even closed multiple six-figure deals, further demonstrating the value of Smartlead’s automation in the cold email outreach process.

Time Savings 

Perhaps one of the most impressive benefits of Smartlead was the sheer amount of time it saved Noah and his team. With everything centralized and automated, Leadmoves saved hundreds of hours each month that were previously spent managing email sequences, checking inboxes, and manually following up with leads.

The Road Ahead

Looking forward, Noah is excited about further optimizing his agency’s processes with Smartlead. 

One feature he hopes to see implemented in the future is the ability to create client-specific reply templates, which would allow for even more customization and personalization in client interactions. Additionally, as Smartlead continues to evolve—particularly with its new deliverability testing tool - SmartDelivery, Noah sees even more potential to improve his agency’s lead generation capabilities.

For Noah Gill and Leadmoves, Smartlead has been a transformative tool. From automating tedious manual tasks to dramatically increasing booked demos and reply rates, Smartlead has enabled Leadmoves to scale efficiently without sacrificing quality or client satisfaction. If you're looking to streamline your own cold email outreach and maximize results like Noah, Smartlead offers a 14-day free trial—the perfect opportunity to see the impact for yourself.