How PLNITUDE Scaled Lead Generation and Closed $300K Contracts with Smartlead

Key Highlights

• $300,000 in contracts closed for a client in just 90 days.
• Helping clients book meeting with companies like Rolls Royce and Vodafone.
• Seamless client campaign management with Client Access and white-labeling.
• Enhanced deliverability tracking with SmartDelivery.
• Saved time and money through automation, reducing the need for manual effort.

Client Overview

Emmanuel Akatobi, founder of PLNITUDE, runs a UK-based lead generation agency specializing in cold emailing for B2B businesses. 

PLNITUDE helps software development companies, email marketers, SEO agencies, and other B2B clients generate consistent leads and sales opportunities. 

Emmanuel also co-founded Clean Pro Connect, a service focused on helping cleaning generate local leads.

He started his entrepreneurial journey with a copywriting business three years ago, then transitioned into lead generation when he saw the potential of cold emailing to drive growth for various businesses. 

Since launching PLNITUDE in 2023, Emmanuel has relied on Smartlead to build efficient, scalable outbound systems for his clients across the US, UK, Dubai, Europe, and Singapore.

Challenges Before Smartlead

Before implementing Smartlead, Emmanuel has faced several hurdles with a proper tool for streamlining his cold email efforts:

1. Managing Multiple Campaigns and Clients

As PLNITUDE grew, it became challenging to oversee deliverability, campaign performance, and client accounts at scale.

2. Ensuring Deliverability

Keeping track of email deliverability across multiple client accounts was a manual and time-consuming process.

3. Time-Consuming Reporting

Preparing campaign performance reports and maintaining transparency with clients was another major hurdle and required considerable effort.

4. Scaling for Diverse Business Types

They were struggling to balance outbound systems for both B2B and local cleaning businesses as it required a robust and customizable platform.

Why Smartlead?

Emmanuel discovered Smartlead through friends, work communities, and his paid mentorship program. The platform quickly stood out as the perfect solution for scaling his agency as it offered everything he needed. Key features like Client Access, SmartDelivery, and white-labeling capabilities addressed his pain points, while Smartlead’s ease of use ensured a smooth onboarding process.

Solutions and Features That Made the Difference

1. Client Access and White Labeling

One of Emmanuel’s favorite Smartlead features is Client Access, which provides an overview of all client campaigns in one centralized dashboard. Combined with white-labeling capabilities, this feature enables PLNITUDE to:

• Offer transparency in campaign management.
• Save significant time on reporting.
• Enhance their branding and maintain professionalism with clients.

"Client Access and white-labeling have been a game-changer, saving us countless hours and making campaign reporting seamless." – Emmanuel Akatobi

2. SmartDelivery for Enhanced Deliverability

Managing email deliverability became effortless with SmartDelivery, allowing PLNITUDE to:

• Identify high-performing accounts and scale campaigns accordingly.
• Troubleshoot underperforming accounts to fix deliverability issues.
• Maintain consistent results across multiple campaigns.

"The more clients you have, the harder it is to manage deliverability. SmartDelivery has been a lifesaver for tracking performance and scaling effectively."

3. Subsequence Automation

With Subsequences, PLNITUDE has been able to respond to interested leads promptly, ensuring no opportunity is missed. This feature has proven invaluable in streamlining follow-up processes.

"Subsequences have significantly reduced our response times and ensured we capitalize on every interested lead."

4. Warm-Up Capabilities

Despite the growing debate about the necessity of warm-ups, Emmanuel firmly believes they are essential. Smartlead’s warm-up features have been instrumental in maintaining email deliverability for PLNITUDE’s campaigns.

"We’ve tested campaigns with and without warm-ups, and the difference in deliverability is clear. Warm-ups are crucial to our strategy."

Key Results

1. Closed $300K in Contracts in Just 90 Days

Using Smartlead, PLNITUDE executed a highly successful campaign that resulted in his clients closing $300,000 in contracts within three months.

2. Consistent Lead Generation Across Markets

By leveraging Smartlead’s automation and scaling capabilities, PLNITUDE has successfully generated leads for clients in the US, UK, Dubai, Europe, and Singapore, helping businesses grow beyond their local markets.

3. High-Quality Campaign Results

A few of PLNITUDE’s standout campaigns involved booking 63 meetings in 2 months - including a meeting with Roll Royce. They helped another client book 97 meetings in 2 months - including meeting with Vodafone. 

With his Clean Pro Connect business, he helped a $2.93 million cleaning business get 33 qualified leads in one month and a 23 qualified commercial leads for another cleaning business with 80+ locations in 4 weeks.

Why Emmanuel Recommends Smartlead

1. Ease of Scaling

Unlimited email accounts per client make it easy to scale campaigns for growing businesses.

2. Advanced API and Automation

Smartlead’s API capabilities allow PLNITUDE to automate processes like reporting, Slack notifications, and email categorization.

3. Slack Community and Support

The active Slack community provides real-time updates and support, ensuring his business stays ahead of trends in the cold email space.

4. Customizable Features

Smartlead’s spintax, sentiment analysis, and auto-categorization enable him to personalize campaigns and achieve better results.

Looking Ahead

Emmanuel is excited to explore more of Smartlead’s features, including SmartServers and potential improvements like enhanced dashboard analytics and CRM functionality.

"With Smartlead, I’m happy with everything—but then I check their Slack community, and there’s a new feature that just dropped!"

Conclusion

Since adopting Smartlead, PLNITUDE and Clean Pro Connect has transformed its cold email operations, achieving remarkable results for its clients. With advanced tools for email deliverability, client management, and campaign scaling, Smartlead has become an indispensable part of PLNITUDE’s success.

For agencies looking to scale outbound operations and book meetings at scale, Smartlead is here to offer a new way to do cold email outbound. With SmartDelivery, SmartServers and many new leading-edge features, your cold email outbound systems will never be the same again.

Here, try the 14-day free trial to see for yourself.

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