Michael Gardiner is the founder of Done For You, an agency that delves into cold email marketing. This agency works with B2B companies seeking to scale client acquisition and sales process improvement through cold emails.
From navigating numerous challenges to consistently adapting to clients' diverse needs, Michael's journey with Done For You is rich in lessons learned, challenges overcome, and successes celebrated.
As we delve into this case study, we'll explore the hurdles that Michael and his team faced, the strategic decisions that propelled Done For You to new heights, and how their partnership with Smartlead has been instrumental in their growth.
Michael Gardiner is an entrepreneur and a thought leader in the field of cold email marketing. Michael's journey of starting his agency, Done For You, began after his initial success in using cold email as a primary tool for outreach and client acquisition.
With experience using cold email since 2015, Michael acquired a deep understanding of the nuances and strategies that make cold email campaigns successful. He saw an opportunity to offer his expertise to other companies struggling with their cold email efforts. And that’s how Done For You started.
Done For You caters to B2B companies with cold email strategies to help them acquire clients and improve their sales processes. It specializes in managing cold email campaigns, consulting on email deliverability, and setting up cold email systems, including technology, strategy, and training for small sales teams.
Michael’s agency focuses on the efficiency and effectiveness of cold email campaigns without relying heavily on fancy features like AI, images, or GIFs. Instead, they prioritize consistency, deliverability, and the strategic use of text-based emails. Reflecting back on his journey so far, Michale fondly acknowledges the role Smartlead played in his success story.
Michael Gardiner and his agency, Done For You, faced several challenges in their use of cold email and in managing campaigns for their clients.
One of the main challenges is the need for consistent uptime of the cold email tools. For an agency that relies heavily on cold emailing for both acquiring their own clients and managing campaigns for others, software downtime significantly impacted their operations.
Before moving to Smartlead, Michael noticed that the features released by their chosen tool weren’t working accurately as advertised. Michael also notes that almost every warm-up tool they have used has shown a high bounce rate from late February to mid-March. This period of adjustment negatively impacted the deliverability of their campaigns.
Done For You also faced difficulty setting up their warm-up processes correctly. While not explicitly a challenge, managing diverse client needs and expectations was a complex aspect of their business.
These challenges highlight the need for reliability, consistency, and adaptability in cold email marketing tools and strategies. He also mentioned the importance of understanding and navigating the technical aspects of cold email marketing.
Done For You has generated over a million dollars in revenue through cold email campaigns for their own business, along with millions more for their clients.
Michael also shared the data of the best-performing campaign so far. The best-performing campaign generated a 20% reply rate and an impressive 48.5% of those positive replies.
This campaign alone led Done For You to close deals with four new clients.
The agency's emphasis on the importance of consistent uptime and reliability of its chosen cold email tool, Smartlead, is noteworthy.
Done For You successfully catered to a diverse range of clients, from small sales teams requiring comprehensive cold email setup and training to larger corporations seeking specialized consulting on deliverability.
The agency's foundational strength lies in its deep expertise and extensive experience in cold email marketing. Having used cold email since 2015, Michael has a nuanced understanding of how to craft and execute campaigns that resonate with target audiences. This served as the biggest success factor for Done For You.
A significant factor in their success is the emphasis on reliability and consistency, particularly in terms of the tools they use. Michael highlights the consistent uptime in Smartlead and how it helped them deliver consistent results to their clients.
The agency's strategy of using plain-text emails without relying on complex features or visuals contributes to its success. By focusing on the message and its relevance to the recipient, they achieve higher engagement and response rates.
Done For You tailored their services to meet the specific needs of their clients, whether it's managing entire campaigns, consulting on deliverability, or setting up cold email systems for small sales teams. This flexibility and willingness to adapt their approach based on client size, industry, and specific challenges allow them to deliver value in various contexts.
According to Michael, networking and referrals have played a significant role in acquiring new tools, resources, and possibly even clients, contributing to the agency's growth and success.
Despite the challenges associated with email warm-up processes and deliverability, Smartlead provided solutions for the agency with automated and unlimited email warmups.
Smartlead's ability to cater to the agency's specific needs, whether through customizable features, adaptable services, or whitelabeling, played a role in their success.
Michael mentions the exceptional support from Smartlead compared to other tools they've used. It helped them resolve issues quickly, get advice on best practices, and ensure that campaigns ran smoothly without interruption.
Team members at Done For You found Master Inbox 3.0 useful for inbox management. In summary, Smartlead has contributed to the agency's success through a combination of reliable and functional features, excellent support, customization options, and tools that enhance campaign management and execution.
Michael's agency, in partnership with Smartlead, aims at an ambitious future in cold email marketing. They're set to expand their offerings using Smartlead's latest features, aiming for more personalized and automated campaigns.
A big focus will be on making sure emails hit the inbox every time, using analytics and machine learning to sharpen their deliverability. They're also excited about integrating AI to create more dynamic campaigns.
Beyond tech, Michael is looking to break into new markets, ensuring each client feels valued with tailored success programs. Plus, they're keen on aligning their growth with sustainable and ethical practices, aiming to lead not just in business but in contributing positively to the community.
Join us to elevate your outreach!
Founder, StackOptimise
Smartlead's combination of automation, unlimited inboxes, and easy campaign management has completely transformed how we run cold email campaigns.
.jpg)
Founder, Cold Email Hackers
We have about 15 companies and we use Smartlead for all of them.
Founder, DutchSave Media
One of the things I love about using Smartlead is the deliverability feature. If they landed in the bounce or spam folders, we could resolve this quickly.
Co-Founder, Growth Today
I want to continue to use Smartlead to make operations more seamless - the plan is to bring more clients here and build more SOPs.
Founder, FueltoFly
Smartlead listens to the agencies and customers and builds according to what people want, that has really made things easier for us.
Founder, OutboundSync
We build an infrastructure product, and OutboundSync communicates with Smartlead itself. I love the webhook and API. They're really well done and keep getting better.
Founder, Axoleads
With SmartDelivery, you can put all of that in the hands of the tool. It ensures your emails land in inboxes, and by running a simple test, you can see if you're hitting the mark.
Founder, Claygen
Deliverability is the cornerstone of cold email outreach. You could have the best email copy in the world, but if no one is seeing it, it's useless. I really love the feature where you can actually give client accesses to your clients.
Co-Founder, Cymate
I do not want to switch to another software. Pick a solution you trust, stick with it, and keep refining your copy.
CMO, Avalanche Capital
Managing large volumes of emails through multiple inboxes used to be a logistical nightmare. With Smartlead, the process is seamless. We book thousands of discovery calls through cold emails. These campaigns are generating leads at a scale we never thought possible.
Founder, Growth Engine X
We came for the unlimited inboxes, and we stayed for the API. 1.5M cold emails/month, 7,767+ inboxes managed.
Head of Community & Ecosystem, TxtCart
You cannot replace having 10,000 touches with potential clients. When you have that much distribution and reach, you really start to see incredible results. The simplicity of Smartlead made all the difference. It doesn't require you to be a technical wizard.
Founder, Hyperke
Smartlead has been a game-changer for us. It increased our appointment volume, improved ease of use, and offered valuable features. 80% increase in appointments/month, peak of 276 appointments in a single month.
Founder, Kinetyca
Smartlead has been our cold email backbone from day one. The platform evolves constantly, keeping pace with how deliverability and personalization need to work today. 21% overall reply rate, $175K in 4 months for multiple B2B clients.
Founder, Reachflow
Smartlead is centered around deliverability and constantly evolving. Their API is not like any other platform. Smartlead covers all our needs. The focus on core features like deliverability and API integration is unmatched.
CEO, Halfwarm
Our approach to crafting conversational emails led to reply rates that many of my peers thought were unattainable.
Co-Founder, letstrike
We've grown on zero capital, zero marketing, purely cold emailing - and that's the story we love to tell. The best approach is no approach if you can't handle domain meltdown. The second best is something like Smartlead that's built from the ground up for deliverability at scale.
Founder, Fenixtal
Smartlead's white-labeling and automation let us punch above our weight. The 12M euros sales potential? That's what happens when you combine human creativity with Smartlead's precision.
Co-Founder, Digital Creativs
Nine out of 10. Ninety percent of our clients are on Smartlead unless they come in with an existing setup. That's the default.
Co-Founder, BuildingReach
At the end of the day, you have to take a bet on one tool or another. It was a no-brainer taking that bet on Smartlead. We had to even turn down the volume of our marketing campaigns - Smartlead was capable of driving more volume than our sales team was able to fulfill.
Founder & MD, Prospectiv
Since starting the business in January of this year, we've already generated $200K in sales exclusively from cold email. Smartlead has been central to our operations and has exceeded our expectations.
Founder, Growthlynk
There's so much stuff built on top of it. I would be dead if I had to rebuild it with another tool. I can manage hundreds of senders easily. I can send hundreds of thousands of emails.
Founder, Corebits
The platform's HubSpot integration, real-time Slack updates, and advanced campaign customization have been game changers for our business and our clients'.
Founder, Apex Ascension
From day one, we've never used anything else.
%2520(2).avif)
.avif)
