Frederik Bussler and his team at Bussler & Co sent 38000 cold emails in October, 2023 using Smartlead. Out of which, they managed to bag 2,437 replies, which is around 19.45% reply rate. And these numbers are from their in-house campaigns only.
Mind blowing enough?
But there’s more. They’re not just good at booking meetings, they do it all in marketing. They increased a cybersecurity platform's DA by 600%. Another story: they helped an AI start-up to grow to $4.7 million from seed.
One of the primary factors behind their success is their lead generation tactics. As you can see the number, when it comes to generating leads, they don’t compromise with either quality or quantity.
Let’s look at the challenges faced by Bussler & Co and how they managed to overcome them.
Who are Bussler & Co?
Bussler & Co provides innovative and cost-effective enterprise-level marketing services with cutting-edge technology. It was founded by Frederik Bussler, a prodigy in his own right, on whom Forbes published an article when he was just 19. Led by him, their team comprises former OpenAI and HubSpot professionals.
They offer B2B lead generation cum sales services along with content and SEO, public relations, and social media management to drive growth and enhance brand visibility for businesses.
Why do people hire Bussler & Co?
- Proven Success: Bussler & Co boasts a track record of delivering tangible results for their clients. With a history of successful campaigns and revenue growth such as booking 72 meetings in a month, they offer assurance that their strategies work effectively.
- Expertise and Innovation: Their team comprises former OpenAI and HubSpot professionals, indicating a high level of expertise and innovation. They stay abreast of industry trends and employ cutting-edge tactics to drive success.
- Efficient Lead Generation: Bussler & Co's streamlined approach to lead generation eliminates the need for businesses to struggle with hiring, training, and managing sales teams. Their proprietary outreach mechanisms ensure efficient and effective lead generation, delivering predictable revenue without the hassle.
- Tailored Solutions: Recognizing that each business is unique, Bussler & Co provides personalized solutions tailored to the specific needs and goals of their clients. This ensures that you receive customized strategies that align with your business objectives.
- Positive ROI: By focusing on driving measurable results and ROI, Bussler & Co ensures that your investment in their services translates into tangible business outcomes. In October 2023, they generated $1.2 million in pipeline from their in-house campaigns only.
Challenges Faced
Bussler & Co is an all-in-one marketing solution. From lead generation to social media management, they do it all. Here’s a list of challenges they faced before using Smartlead:
High Cost of Lead Generation
Earlier they depended on Linkedin for lead generation efforts, which cost around $4,000 to $5,000 per month. They needed a more cost-effective solution.
Many clients, particularly VC-funded startups, lacked sufficient budgets and teams for extensive marketing campaigns. They demanded cost-effective marketing channels.
Email Deliverability Issues
Before Frederik became a cold email expert, he relied on Gmail and Workspace to send outreach campaigns, instead of using a cold email tool. This led to high deliverability issues such as high spam rates and domain blocklisting, etc. They needed a tool that would allow adding spintags to diversify emails and avoid spam filters.
Scaling Issues
Their outreach campaigns consisted of sending bulk emails. To do that without getting blacklisted, Frederik and his team required a tool capable of warming up numerous mailboxes simultaneously as many as 80 mailboxes.
They also needed bulk mailbox uploading (via CSV) feature that could handle this process seamlessly.
Delayed Replies
Frederik and his team wanted a software with real-time replies, so that they could follow up instantly and increase the chances of conversion.
Notable Achievements
- Booked 72 meetings within a month worth 1.2 million in pipeline from in-house campaigns only.
- A robust email infrastructure that can handle launching as many as 38,000 emails in one campaign.
- They grew a cybersecurity platform's DA by 600%.
- They helped an AI start-up to grow to $4.7 million from seed.
How Smartlead Help Bussler & Co
Smartlead addressed Bussler & Co's challenges by providing a comprehensive solution for their email infrastructure needs. Firstly, Smartlead's platform offered cost-effective lead generation capabilities, enabling them to generate leads efficiently without incurring the high costs associated with LinkedIn campaigns.
Secondly, Smartlead's features facilitated the management of large-scale email campaigns, allowing Bussler & Co to send 1000s of emails seamlessly. Its advanced features such as unlimited AI-warm-ups and bulk mailbox upload via CSV made bulk outreach possible without spending a fortune.
Smartlead also helped them tackle deliverability issues by enabling easy spintags and custom variables addition in mail sequences.
As sales is one of their primary services, Frederik and his team needed a platform that fetched real-time replies. Smartlead’s master inbox with real-time replies helped them follow up instantly and booked more meetings.
With Smartlead's user-friendly interface and bulk mailbox management capabilities, Bussler & Co successfully built a robust email infrastructure, overcoming their previous challenges and enabling them to conduct effective lead generation campaigns at scale.
Conclusion
Outbound has always been the fastest channel for scaling a company's revenue. Unlike inbound, it’s cost-effective and time-saving. Business organizations, especially the ones with smaller teams, can grow to new heights using outbound channels like cold emailing.
As you’ve read in this case study, Bussler & Co are booking as many as 72 meetings in a month through cold emailing. Not to forget, they’re helping many companies to reach a new level of success.
If you’re a lead generation agency or looking to scale your business, I would recommend trying Smartlead to send cold emails. With a good-quality lead list and killer copy, you can also increase your revenue more than 100% just like SalesAutomation.Systems.
Rajnish Das
Subscribe to get all our latest blogs
Join us to elevate your outreach!
Related case study
What our customers say
Founder, Lambda Group
“The best outbound email marketing software. Customer support - they are so responsive and helpful Features - you can add multiple email doma”
Senior Account Executive, Key Outreach
"Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email ca"
Account Executive, B.I.G. Charity Law Group Professional Corporation
“Hands down the best cold email software. Smartlead is amazing, this is the best tool if you want to cold email at scale and land in the inbo”
Co-founder, Pitchlane
“Innovative, reliable, and Suitable For Technical and Non-Technical Users. SmartLead's ability to help me land in the primary inbox and autom”
Co-Founder, Five Element
“Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable succes”
Sales Director - Financial Institution Solutions Saggezza, Inc.
“Smartlead is an innovative cold email platform that helps me reach out to potential clients. There are easy-to-use templates, powerful autom”
Founder, Leadbird.io
“I've personally built a sales engagement platform similar to Smartlead, and I am genuinely blown away by the scalability, functionality and”
CEO, Yell Cut
"I can upload hundreds of email accounts, send thousands of cold emails per day, and still have an organized master inbox. This is unseen wit"
Founder, Office Optim
“Smartlead has been extremely helpful with seamlessly onboarding clients, warming up their accounts, and prepping campaigns to send at high v”
CEO, Rock Solid Lead Generation
“Smartlead is absolutely amazing! The software is easy to understand I am not a techie but directly understand everything and if you really h”
Founder, WindGrowth
“Smartlead is simply amazing. They constantly improve their product and bring new features that make the cold email software even more comple”
Outbound Lead & Partner, Peakora
“Our campaigns weren't just about reaching out, but reaching out right, and Smartlead helped us achieve this. It has added immense value to o”
Co-Founder, Five Element
“Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable succes”
CEO, Acquisizioneclienti.it
“Best cold outbound email software out there. Everything, is fast, reliable, scalable, you can also white-label, amazing analytics and never”
Owner, Storydriven.video
“I just ended my 2 year search for the right cold emailing platform with Smartlead. A stand alone tool for cold emailing unlike anything else”
Senior Account Executive, Key Outreach
“Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email campaign. Grateful to this team for building a product that has changed our day to day. 🚀”
Powerful automated workflows that drive sales.
Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
How does Smartlead's unlimited mailboxes feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does Smartlead, as a cold emailing tool, automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.