Key Highlights
- 1,000+ booked meetings with key decision-makers.
- $1M+ in sales pipeline for a client.
- A $100,000+ single deal was closed through Smartlead-powered campaigns.
- Increased monthly revenue of a client by $20,000.
- 20-30 meetings booked per client per month.
Company Overview
Avorius Partners is a growth consultancy founded by Alex Bell that helps Australian and New Zealand B2B companies increase revenue by $100K per month within 12 months—without relying on paid ads, word-of-mouth, or cold calling. They specialize in outbound email prospecting and sales enablement to generate a predictable stream of high-value sales meetings.
Their approach for helping clients with outbound includes:
- Crafting go-to-market strategies
- Building AI-powered outbound systems
- Developing high-converting sales assets
- Implementing refined sales processes
Avorius Partners focuses on driving revenue growth through highly targeted outbound email campaigns. After using other cold email outbound solutions, they started using Smartlead, which is now their primary tool for managing and scaling their outbound prospecting.
The Challenges
Before discovering Smartlead, Avorius Partners faced several challenges in outbound sales:
- Limited Outbound Efficiency – Using other tools, they struggled with scalability and automation.
- Deliverability Issues – Reaching the primary inbox of decision-makers was becoming increasingly difficult.
- High Lead Generation Costs – Manual list building on platforms like Fiverr and Upwork was expensive and time-consuming.
- Lack of Advanced Automation – Managing multiple client campaigns required better automation and workflow integrations.
With these roadblocks, Avorius Partners needed a platform that would streamline their operations and improve email deliverability while offering high levels of customization.
The Solutions
Alex and his team implemented Smartlead across all their outbound operations. The platform allowed them to:
- Automate follow-ups with subsequences.
- Improve response handling with AI-powered inbox tagging.
- Use API integrations to sync with CRM and reporting tools.
- Optimize campaigns with SmartDelivery for improved deliverability.
- Scale outreach using unlimited email accounts per client
"I think what sets Smartlead apart is its automation-first approach and how customizable it is with integrations like HubSpot and API functionalities." - Alex Bell.
Results Achieved
Since switching to Smartlead, Avorius Partners has achieved significant results:
- 1,000+ booked meetings with key decision-makers.
- $1M+ in sales pipeline for a client.
- $100,000+ single deal closed through Smartlead-powered campaigns.
- Helped a client increase monthly revenue by $20,000 using cold outbound.
- 20-30 meetings booked per client per month.
- Significant cost savings on lead generation – By replacing expensive manual lead scraping with Smartlead’s automation and integrations
Their primary source of traffic for cold email prospecting has been through Smartlead.
Notable Campaign Success
One of Avorius Partners’ most successful campaigns resulted in adding $1 Million to a client’s sales pipeline in 16 Weeks. Another one was a single campaign that helped their client close a six-figure deal worth $100,000.
This was possible with Smartlead’s automation features that allowed them to run targeted campaigns efficiently, leading to significant revenue growth for their clients.
Why Avorius Partners Choose Smartlead?
After evaluating and using multiple cold email platforms, Avorius Partners switched to Smartlead. The transition was completed within hours, and the impact was immediate. Smartlead’s automation capabilities, scalability, and email deliverability features made it the ideal choice for their business.
1. Smartlead’s Advanced Automation
Smartlead’s subsequences and workflow automation helped Avorius Partners scale their outbound efforts without adding extra workload. The ability to push data via API to their CRM and reporting tools streamlined operations.
Alex says, "Initially, the main selling point for me was subsequences—being able to automate follow-ups and replies to prospects. But now, Smartlead is number one for automation."
2. AI-Powered Inbox Tagging
Managing multiple inboxes was simplified with Smartlead’s AI-powered email categorization. This allowed their team to prioritize high-value responses and optimize lead nurturing.
"The AI tagging system in the inboxes was another big selling point. It's highly accurate and customizable, making email management so much easier." - According to Alex.
3. SmartDelivery for Improved Inbox Placement
Email deliverability was one of the biggest challenges for Avorius Partners. Smartlead’s SmartDelivery feature helped them:
- Land in the primary inbox rather than spam or promotions
- Identify deliverability issues early and adjust strategies
- Improve open and reply rates for all campaigns
4. Unlimited Email Accounts Per Client
Smartlead’s ability to add unlimited email accounts per client enabled Avorius Partners to scale their outreach without worrying about inbox limits or sender reputation risks.
5. HubSpot & API Integrations
Smartlead’s seamless integration with HubSpot and webhooks allowed Avorius Partners to sync campaign data, track performance, and optimize lead management efficiently.
6. Excellent Customer Support
Vaibhav and the team have always been quick to resolve any minor issues our team faces. And the platform has never had any significant issues or downtimes that affect campaigns.
Things Alex is Looking Forward to From Smartlead
While Smartlead has been instrumental in their success, Alex mentions that he has yet to use SmartDelviery in its full capacity as some of his team members consider there’s a learning curve to it. So, he’s looking forward to more simplified guides on SmartDelivery.
Final Thoughts
Avorius Partners has fully integrated Smartlead into its outbound strategy, making it a core part of its revenue growth system. With Smartlead’s automation, AI-driven insights, and email deliverability tools, they have successfully scaled outbound sales and generated millions in revenue for their clients.
Smartlead’s easy-to-use interface and comprehensive dashboard have offered them everything they have been looking for in cold outbound software. Here’s a 14-day free trial to check out the features that work well for Avorius Partners and could work for your cold email outbound.
Wajahat Ali
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Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
How does Smartlead's unlimited mailboxes feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does Smartlead, as a cold emailing tool, automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.