Cold emailing is essential for lead generation, but getting it right is difficult. The challenges of inbox placement, domain rotation, and email deliverability are major roadblocks for many businesses trying to scale their outreach. Aerosend.io, a platform built to optimize email infrastructure, faced these very issues.
In this case study, we’ll show you how Aerosend tackled these challenges and how Smartlead’s advanced tools played a crucial role in improving their email deliverability, automation, and campaign success. Whether you're dealing with email scalability or struggling with deliverability, this story will highlight the practical solutions that helped Aerosend grow and succeed.
Read on to discover how Smartlead made a real difference.
The Journey of Aerosend.io
Namit Jindal founded Aerosend to solve a major challenge in the cold email space: email deliverability. He knew from experience how hard it was for agencies to scale cold email outreach while keeping inbox placement rates high. Problems like domain rotation, inbox management, and inefficient manual processes only made it harder.
To tackle these issues, Namit and his CTO created Aerosend, a platform designed to automate deliverability, optimize inbox placement, and improve engagement. The goal was to build a user-friendly email system that works without requiring deep technical knowledge.
Aerosend was made for agencies and B2B companies that rely on cold email campaigns to drive revenue. By automating key processes and using advanced technology, Aerosend lets businesses send cold emails at scale. The platform ensures that emails land in the right inbox, boosting engagement and effectiveness.
Today, Aerosend is a key tool for businesses looking to optimize their email marketing and lead generation. It provides a seamless solution to a long-standing problem in the industry.
The Challenges Faced by Aerosend.io
As Aerosend grew, Namit faced several challenges that are common in scaling cold email campaigns. The main obstacles included:
- Email Deliverability: Ensuring emails landed in recipients’ inboxes rather than the spam folder was a constant challenge. Since cold email was a key sales tool for Aerosend's clients, maintaining high deliverability rates was critical for success.
- Managing Multiple Domains: Domain rotation is essential to keep email reputation intact and prevent inboxes from being burned. However, managing multiple domains and inboxes manually became inefficient and complex as the number of campaigns increased.
- Lack of Technical Expertise: Many clients didn’t have the technical knowledge to manage the warm-up process for their inboxes effectively. This made it difficult for them to get the best results without additional support and expertise.
- Email Automation and Scaling: Although Aerosend.io was built with automation in mind, Namit needed a platform that could handle large-scale email campaigns with more advanced features like subsequences, master inboxes, and a stronger API to fully automate and scale their efforts.
- Setting Up and Migrating Accounts: Moving over 500 client accounts to new platforms was a tedious and time-consuming task. This migration process, especially when switching between platforms, created delays and added unnecessary complexity to their workflow.
- Inbox Management: As Aerosend scaled, real-time reply fetching and managing inboxes became a priority. Namit realized that Aerosend needed software that could automate inbox management and simplify these tasks to ensure smooth operations.
These challenges were all significant hurdles for Namit and his team at Aerosend, and they highlighted the complexities of managing cold email campaigns at scale. The need for better automation, deliverability, and scalable systems was clear.
The Solution: How Smartlead Helped Aerosend Achieve Success
Recognizing the limitations of their in-house solution, Aerosend decided to partner with Smartlead to address these challenges. Smartlead’s comprehensive tools and customer-centric approach provided exactly what Aerosend.io needed to scale efficiently.
Here’s how Smartlead played a pivotal role in Aerosend’s success:
1. Improved Email Deliverability
Smartlead’s advanced warm-up system and deliverability optimization features helped Aerosend significantly reduce bounce rates and improve inbox placement. This feature was crucial for Aerosend, as maintaining high deliverability is vital when sending cold emails to multiple prospects at scale.
2. Scalability and Automation
With Smartlead’s automated inbox management, Aerosend was able to easily rotate domains and warm up new email accounts without having to manually manage each inbox. Smartlead’s API allowed Aerosend to integrate the platform with their infrastructure, further streamlining operations and automating key processes like reporting and campaign scheduling.
3. Tailored Solutions for B2B Cold Emailing
Smartlead’s features, such as domain rotation, inbox placement tests, and automation tools, were directly aligned with Aerosend's core needs. The ability to automate campaign scheduling and perform A/B testing on emails with ease gave Aerosend a competitive edge, allowing them to quickly scale their efforts and improve engagement.
4. Exceptional Support
The responsive support from Smartlead’s team, especially during critical times, was a major factor in Aerosend's success. Namit recalls receiving late-night support and timely troubleshooting assistance that helped resolve issues quickly and keep campaigns on track.
5. Enhanced Analytics and Insights
With the new analytics features in Smartlead, Namit gained deeper insights into campaign performance, enabling them to make data-driven decisions and optimize their outreach efforts. Smartlead's advanced analytics helped them to track reply rates, bounce rates, and overall email engagement, ensuring that the campaigns continuously improved.
The Results: Scaling Cold Email Campaigns with Smartlead
The impact of Smartlead on Aerosend's operations has been significant:
- Increased Reply Rates: Aerosend's campaigns saw a reply rate of 15-20% and a 60% positive reply rate. These numbers were achieved at scale, with thousands of emails being sent to targeted prospects, resulting in high-value client meetings and long-term contracts.
- Improved Efficiency: With Smartlead’s automated warm-up systems and domain rotation tools, Aerosend was able to focus more on strategy and client outreach, while Smartlead handled the technical aspects of email deliverability.
- Scalable Solutions: Aerosend successfully managed and scaled its email campaigns by leveraging Smartlead’s APIs, subsequences, and automated inbox management, making it easier to handle multiple clients and campaigns without compromising on performance.
- Client Retention: Aerosend's efficient email infrastructure and high deliverability rates led to 90% client retention, demonstrating that their cold email campaigns consistently delivered results.
What’s Next for Aerosend.io?
Looking ahead, Namit has plans to further build on its success by refining its email infrastructure and cold email strategies. The team is exploring additional automation and AI-driven features that will further optimize campaigns and increase the efficiency of their operations.
By continuing to leverage Smartlead’s advanced tools and customer support, Aerosend aims to maintain its position as a leader in the cold emailing space and expand its services to even more businesses in need of high-quality lead generation.
Conclusion: Smartlead’s Role in Aerosend.io’s Success
The partnership between Aerosend.io and Smartlead has been instrumental in the success of their cold email campaigns. By providing advanced deliverability tools, automated systems, and responsive customer support, Smartlead enabled Namit and his team to overcome critical challenges and scale its operations.
For businesses in the cold emailing space, Smartlead’s robust platform offers a reliable and powerful solution to optimize email deliverability, automate workflows, and scale campaigns effectively.
As Aerosend continues to grow, Smartlead will remain a key partner in helping the team reach new heights in cold email performance.
Sattwik Das
Subscribe to get all our latest blogs
Join us to elevate your outreach!
Related case study
What our customers say
Founder, Lambda Group
“The best outbound email marketing software. Customer support - they are so responsive and helpful Features - you can add multiple email doma”
Senior Account Executive, Key Outreach
"Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email ca"
Account Executive, B.I.G. Charity Law Group Professional Corporation
“Hands down the best cold email software. Smartlead is amazing, this is the best tool if you want to cold email at scale and land in the inbo”
Co-founder, Pitchlane
“Innovative, reliable, and Suitable For Technical and Non-Technical Users. SmartLead's ability to help me land in the primary inbox and autom”
Co-Founder, Five Element
“Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable succes”
Sales Director - Financial Institution Solutions Saggezza, Inc.
“Smartlead is an innovative cold email platform that helps me reach out to potential clients. There are easy-to-use templates, powerful autom”
Founder, Leadbird.io
“I've personally built a sales engagement platform similar to Smartlead, and I am genuinely blown away by the scalability, functionality and”
CEO, Yell Cut
"I can upload hundreds of email accounts, send thousands of cold emails per day, and still have an organized master inbox. This is unseen wit"
Founder, Office Optim
“Smartlead has been extremely helpful with seamlessly onboarding clients, warming up their accounts, and prepping campaigns to send at high v”
CEO, Rock Solid Lead Generation
“Smartlead is absolutely amazing! The software is easy to understand I am not a techie but directly understand everything and if you really h”
Founder, WindGrowth
“Smartlead is simply amazing. They constantly improve their product and bring new features that make the cold email software even more comple”
Outbound Lead & Partner, Peakora
“Our campaigns weren't just about reaching out, but reaching out right, and Smartlead helped us achieve this. It has added immense value to o”
Co-Founder, Five Element
“Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable succes”
CEO, Acquisizioneclienti.it
“Best cold outbound email software out there. Everything, is fast, reliable, scalable, you can also white-label, amazing analytics and never”
Owner, Storydriven.video
“I just ended my 2 year search for the right cold emailing platform with Smartlead. A stand alone tool for cold emailing unlike anything else”
Senior Account Executive, Key Outreach
“Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email campaign. Grateful to this team for building a product that has changed our day to day. 🚀”
Powerful automated workflows that drive sales.
Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
How does Smartlead's unlimited mailboxes feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does Smartlead, as a cold emailing tool, automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.