How to create an SPF TXT record? Step-by-Step Guide

10
Min
Created On:
June 29, 2024
Updated On:
June 29, 2024
How to create an SPF TXT record? Step-by-Step Guide

In April 2022, the average email deliverability rate across various platforms was 84.2%, according to EmailToolTester. 

Achieving and surpassing this benchmark requires not only compelling content but also robust email authentication mechanisms. One such essential tool is the SPF record (Sender Policy Framework).

Setting up an SPF record enhances your credibility as an email sender. It signals to email service providers that your emails are secure and trustworthy, significantly reducing the likelihood of your messages ending up in the spam folder

In this blog post, we'll delve into the intricacies of SPF records and provide step-by-step guidance on setting them up across various email providers. By the end, you'll be equipped to improve your email deliverability and protect your domain from phishing attempts.

What is an SPF Record?

An SPF (Sender Policy Framework) record is an email authentication method that helps verify that emails sent from your domain are actually coming from you. By setting up an SPF record, you specify which mail servers are authorized to send emails on behalf of your domain. This helps prevent unauthorized servers from sending fake emails that appear to come from your domain.

SPF records are crucial for stopping phishing attempts and scammers who try to send fraudulent messages using your domain. While you can technically send emails without an SPF record, having one increases your domain's trustworthiness with internet service providers (ISPs) and improves your email deliverability. Setting up an SPF record protects your domain from spoofing and ensures your emails land in the inbox, not the spam folder.

What Does an SPF Record Do?

An SPF record specifies which mail servers are permitted to send emails from your domain. It's a DNS TXT record that lists the authorized servers or services. An example of an SPF record is:

v=spf1 include:_spf.google.com ~all

This record has two main components: the version prefix (v=spf1) indicating it's for SPF checking, and the include tag (include:_spf.google.com) listing the approved server. The "~all" directive tells receiving servers how to handle emails that fail SPF checks. Here are the primary settings for the "all" tag:

  • +all (Pass): Emails from servers not listed will still pass SPF authentication.
  • -all (Hard Fail): Emails from unauthorized servers will fail SPF authentication.
  • ~all (Soft Fail): Emails from unauthorized servers will be accepted but marked as SPF failures.

Can You Create Multiple SPF Records?

No, you cannot create multiple SPF records for a single domain as it will result in an “SPF PermError” and negatively impact your email deliverability. Always check for an existing SPF record before adding a new one.

Instead of multiple records, you can include multiple servers within the same SPF record. Simply copy and paste the new SPF entry in front of the existing one, separated by a single space. For example, to add Outlook to an existing SPF record for Google, it would look like this:

`v=spf1 include:_spf.google.com include:spf.protection.outlook.com ~all`

How Do I Check My SPF Record in Smartlead?

To check your SPF record in Smartlead, follow these simple steps:

  • Log into Your Smartlead Account: Access your account to begin.
  • Navigate to the Settings: Locate the Settings menu within your dashboard.
  • Go to the DNS Settings: Find the DNS Settings section.
  • Initiate a DNS Check: Click on the option to check your DNS records.

Smartlead will then provide a detailed report of your DNS records, including your SPF record. If your SPF record is correctly configured, you’ll see a confirmation message. If there are issues, follow the provided instructions to resolve them.

How to Set Up an SPF Record for Microsoft Office 365

If you use Microsoft Office 365 as your email provider, setting up an SPF record is straightforward. Follow these steps to configure your SPF record for any domain provider:

1. Access Your DNS Settings: Log in to your DNS provider’s control panel.

2. Create a New Record: Select the option to add a new record.

3. Choose TXT Record: Set the record type to "TXT."

4. Enter Name: In the name field, enter "@".

5. Enter SPF Value: In the value field, input `v=spf1 include:spf.protection.outlook.com -all`.

6. Save the Record: Save your changes.

This process works with any domain provider. Specific instructions for popular providers like Namecheap, Cloudflare, and Bluehost may vary slightly but will follow the same general steps.

SPF Record Setup for Microsoft Office 365 and Namecheap

To set up an SPF record for Microsoft Office 365 using Namecheap, follow these steps:

1. Log in to your Namecheap account.

2. Navigate to the Domain List and select your domain.

3. Go to the Advanced DNS settings.

4. Click on "Add new record."

5. Select TXT record.

6. Enter "@" in the "Host" or "Name" field.

7. Enter `v=spf1 include:spf.protection.outlook.com -all` in the "Value" field.

8. Save the record.

SPF Configuration for Microsoft Office 365 and Cloudflare

To configure your SPF record for Microsoft Office 365 using Cloudflare, follow these steps:

1. Log in to your Cloudflare account.

2. Select your domain from the Domain List.

3. Go to the DNS settings.

4. Click on "Add new record."

5. Select TXT record.

6. Enter "@" in the "Host" or "Name" field.

7. Enter `v=spf1 include:spf.protection.outlook.com -all` in the "Value" field.

8. Save the record.

Enable SPF Record for Microsoft Office 365 and Bluehost

To input your Office 365 SPF record in Bluehost, follow these steps:

1. Log in to your Bluehost account.

2. Navigate to the Domain List and select your domain.

3. Go to the DNS settings.

4. Click on "Add new record."

5. Select TXT record.

6. Enter "@" in the "Host" or "Name" field.

7. Enter `v=spf1 include:spf.protection.outlook.com -all` in the "Value" field.

8. Save the record.

Adding SPF Records for a Google Sending Domain

Here's a straightforward guide to add your Google domain to the SPF record for various domain providers.

Setting Up Your Google SPF Record

No matter your domain provider, follow these steps to validate your SPF:

1. Access DNS Settings: Log in to your domain provider's account and navigate to the DNS settings.

2. Create a New Record: Choose to add a new record.

3. Select TXT Record: Configure the new record as a TXT type.

4. Enter Name and Value:

    - In the "Name" field, enter "@".

    - In the "Value" field, add `v=spf1 include:_spf.google.com ~all`.

5. Save the Record: Save your changes to publish the new SPF record.

You can also check your domain provider's documentation for specific instructions.

Adding a Google SPF Record for Namecheap

1. Log In: Access your Namecheap account.

2. Domain List: Select your domain from the Domain List.

3. Advanced DNS: Go to the Advanced DNS settings.

4. Add New Record: Click "Add new record".

5. Select TXT Record: Choose TXT as the record type.

6. Enter Details:

    - In the "Host" or "Name" field, enter "@".

    - In the "Value" field, add `v=spf1 include:_spf.google.com ~all`.

7. Save: Save your new record.

Adding a Google SPF Record to Cloudflare

1. Log In: Access your Cloudflare account.

2. Domain List: Select your domain.

3. DNS Provider: Navigate to DNS settings.

4. Add New Record: Click "Add new record".

5. Select TXT Record: Choose TXT as the record type.

6. Enter Details:

    - In the "Name" field, enter "@".

    - In the "Value" field, add `v=spf1 include:_spf.google.com ~all`.

7. Save: Save your new record.

Setting Up Google SPF Records for Bluehost

1. Log In: Access your Bluehost account.

2. Domain List: Select your domain.

3. Advanced DNS: Go to the Advanced DNS settings.

4. Add New Record: Click "Add new record".

5. Select TXT Record: Choose TXT as the record type.

6. Enter Details:

    - In the "Host" or "Name" field, enter "@".

    - In the "Value" field, add `v=spf1 include:_spf.google.com ~all`.

7. Save: Save your new record.

Key Learnings 

Setting up an SPF record correctly offers crucial benefits:

  • Prevents Email Spoofing: Protects against cybercrimes by verifying the authenticity of your emails.
  • Enhances Email Deliverability: Ensures your emails reach your recipients’ inboxes.

Even the best email campaigns can fail if your SPF record isn’t properly configured. Use tools like Smartlead to simplify the setup process and ensure your emails get seen by your prospects.

Conclusion 

Setting up an SPF (Sender Policy Framework) record is crucial not just for technical reasons, but strategically. It helps protect your email domain's integrity, ensures your emails are trusted by providers, reduces phishing risks, and improves the chances of your emails landing in recipients' inboxes rather than spam folders.

Whether you're using Microsoft Office 365, Google Workspace, or another email service, the setup process is straightforward and essential for maintaining reliable email communication. Investing time in configuring SPF records now can significantly impact the success of your email campaigns in the future. Follow these best practices to strengthen your email setup and boost your domain's credibility online.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • dfbvrsg
  • svsv

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Sattwik Das

Sattwik is a Digital Marketing professional at Smartlead. He is a dedicated content writer who focuses on juggling words to bring out meaningful content. He is experienced in well-researched and SEO-optimized content creation, content editing, and copywriting for various businesses throughout the globe. His expertise in SEO, SMM, and SMO with a touch of creativity helps businesses grow and maximize their credibility and sales.

linkdin-icon

Edited by:

powerful-icon-3

Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

What is Smartlead, and how can it enhance my cold email campaigns?

Email automation FAQs- Smartlead

Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance. 

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

How does Smartlead as a cold emailing tool can automate the cold email process?

Email automation FAQs- Smartlead

Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.

The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
 
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can Smartlead help improve my email deliverability rates?

Email automation FAQs- Smartlead

Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.

What features does Smartlead offer for cold email personalisation?

Email automation FAQs- Smartlead

Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.

Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

Is Smartlead suitable for both small businesses and large enterprises?

Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.

Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

How can Smartlead integrate with my existing CRM and other tools?

Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!

Email automation FAQs- Smartlead

Do you provide me with lead sources?

No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume. 

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at support@smartlead.ai

Powerful Automated Email Marketing that Drives Sales.

  • All Features Included
  • No Credit Card Required
  • Free Warmup Included
powerful_automate_bgimg