Email Prospecting: Strategies & Tactics for 2024

In today’s scenario, getting your recipients’ attention in the crowded email inbox is more challenging than ever. 

An average email user receives around 120 emails daily, and it’s hard to stand out in the inbox. The only way out is personalization, as it catches attention faster than generic (read, boring) emails.
However, manual personalization is not scalable for your business if you are running cold email campaigns and racing out to hundreds of prospects daily. 

That’s where email personalization tools come in. In this blog post, we’ve reviewed the ten best email personalization tools to elevate your outreach game in 2024. 

10 Best Email Personalization Tools to Elevate Outreach Game in 2024

1. Smartlead

Smartlead is a comprehensive cold emailing tool for omnichannel outreach. With its unlimited mailboxes and automated email warmups, this sales engagement tool ensures your emails always land in your prospects’ inboxes. 

It offers auto-rotating email accounts, so you don’t need to worry about daily sending limits and sender reputation. Smartlead’s outreach lets you automate your entire sales flow with cold emails and follow-up emails. You get a full whitelabel experience at Smartlead. Moreover, its useful integrations and the master inbox for managing all conversations make it an all-in-one cold outreach tool. 

Notable Features 

Smartlead for Deliverability and Lead Gen Process

• Smartlead offers unique IP servers for every campaign it sends out. 
• This outreach tool offers unlimited warmups so your deliverability is optimum. 
• Smartlead maintains a high sender reputation with natural (human-like) AI conversations. It also protects your reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 
• Moreover, it offers Smart-Adjust, which defends your live campaigns against low reply rates. 
• You can automate your lead generation process with Smartlead’s powerful cold emailing API infrastructure, which allows you to auto-create and manage campaigns. 

Smartlead for Cold Email Automation

• Smartlead offers unlimited sender accounts for its users. You can create campaigns and auto-rotate mailboxes in one click. 
• It lets you create omnichannel outreach comprising cold emails, follow-up emails, and LinkedIn interactions. Also, you can scale your outreach across WhatsApp, Twitter, etc. 
• You can set up custom-conditional email-sending triggers and create subsequences based on lead behavior. 

Smartlead for Sales Engagement Automation

• Smartlead presents a master inbox to maintain and reply to all conversations from one dashboard. 
• You can track email open rates, click-throughs, and reply rates to measure what works and implement necessary changes. 
• SDRs can save hundreds of hours with Smartlead’s auto mailbox rotation. This tool also offers a full whitelabel experience.

Pricing Plans

• Basic Plan: $33 per month 
• Popular Plan: $65 per month 
• Pro Plan: $78 per month 
• Custom plan: Customizable pricing plan

2. Yesware

Yesware is an excellent email personalization tool that offers features like Merge Tags for customized fields, pre-built Email Templates with easy customization, Snippets for quick contextual content insertion, Dynamic Content adapting to recipient profiles, and A/B Testing for optimizing personalization approaches, making it ideal for efficient and scalable personalized email outreach.

Notable Features

• Merge Tags: Create customized merge tags to dynamically insert recipient information, such as first name, company, job title, location, and custom CRM fields, enhancing the personalization of each message.
• Email Templates: Access pre-built email template libraries, eliminating the need to start from scratch, and easily customize templates for different prospects using merge tags and snippets.
• Snippets: Utilize pre-written content blocks (snippets) that can be quickly inserted into emails based on variables like the recipient’s role, company size, industry, or past campaign interactions, ensuring contextual relevance.
• Dynamic Content: Leverage recipient profiles and activity history to dynamically change content blocks in real-time, delivering on-point and personalized messages.
• A/B Testing: Test different email versions to optimize performance, allowing users to identify the most effective personalization approaches for improving open and response rates.

Pricing Plans 

• Pro: $15 per seat per month 
• Premium: $35 per seat per month 
• Enterprise: $65 per seat per month 
• Custom Plan: Customizable pricing plan

3. Snov.io

Snov.io excels as an email personalization tool with its robust sales platform. Its impressive open and response rates in cold email outreach showcase its effectiveness. The email finder tool compiles business data, facilitating quick identification of potential customers and seamless integration into outreach campaigns, complete with verified email addresses.

Notable Features

• Email Finder Tool: Compiles business and account data, facilitating the identification of potential customers by providing verified email addresses.
• Template Library: Pre-designed email templates streamline the email creation process, enabling decision-makers to efficiently manage multiple tasks simultaneously.
• Flows Based on Recipient Behavior: Utilizes sequence-based triggers for personalized follow-ups, enhancing engagement and improving response rates by responding to each recipient's actions.
• Drag-n-Drop Builder: Intuitive interface simplifies email sequence creation, catering to users without technical expertise. The drag-and-drop options save time and enhance user expertise in front of their audience.
• Dynamic Segmentation: Automatically segments contacts based on location, interests, user attributes, behaviors, etc., allowing users to send targeted emails to different segments.

Pricing Plans

• Starter: $30 per month 
• Pro: $75 per month 
• Snov.io Managed Service: Starts at $3999 per month

4. Saleshandy

Saleshandy is an excellent email personalization tool with robust features like merge tags and Spintax. With Spintax, users can create customized variations of words and sentences, enhancing email copy personalization. This level of detail goes beyond basic information, ensuring that each recipient receives a highly tailored message, improving email deliverability and campaign performance.

Notable Features

• Merge Tags: Utilize dynamic placeholders such as First Name, Last Name, Company, and more from CSV files, allowing for elegant incorporation of contact information. This personalization increases engagement and boosts open rates.
• Spintax: Saleshandy's Spintax feature enables the creation of diverse versions of email content by strategically embedding variations in words, sentences, or paragraphs. This ensures that each email instance is unique, improving deliverability and campaign performance.
• Email Ramp-Up: Addressing the issue of mass emails causing potential spam folder placement, Saleshandy's Email Ramp-Up gradually increases outgoing emails, preventing early-stage email overload.
• A-Z Variants Testing: Test 26 different versions of an email by changing words and sending them to small groups to determine the most effective version, optimizing response rates.
• Auto Follow-Ups: Automated follow-up emails are triggered based on prospect actions, such as opening an email or clicking a link, improving response rates through personalized and timely communication.
• Sender Rotation: Connect unlimited email accounts and automatically rotate them in email sequences to maintain optimal deliverability.
• Sequence Score: Analyze the performance of automated email sequences with insights provided by the Sequence Score feature. Use data to refine and improve sequencing for better results continually.
• Unified Inbox: The Unified Inbox consolidates all prospect replies in one place, ensuring visibility into all communications and preventing the oversight of responses from any prospects. This feature streamlines follow-up and engagement tracking.

Pricing Plans

• Outreach Starter: $19 per month 
• Outreach Pro: $56 per month 
• Outreach Scale: $112 per month 
• Outreach Scale Plus: $165 per month 

5. Mailshake 

Mailshake excels as an email personalization tool by enabling users to create targeted campaigns, import potential leads, and schedule follow-ups seamlessly. It connects effortlessly to Gmail, Outlook, and other email services, including popular CRMs like Salesforce and HubSpot. The integrated phone dialer in the Sales Engagement Plan facilitates the smooth integration of cold calls into cold outreach sequences, enhancing overall outreach effectiveness.

Notable Features

• Ongoing Campaign Editing: Allows users to edit ongoing campaigns, making last-minute adjustments to follow-up emails before recipients read them.
• Mail Merge: Enhances personalization by seamlessly integrating details like first and last names, company names, and page URLs into emails, ensuring a unique and tailored touch.
• Automated Emails: A game-changing feature that halts automated replies when a potential lead receives a message, preventing unnecessary follow-ups.
• Customized Email Templates: Offers cold email templates with the flexibility for manual tweaking, enabling users to elevate sales engagement through personalized communication.
• Integrated Phone Dialer: Available in the comprehensive Sales Engagement Plan, allows seamless integration of cold calls into outreach sequences, providing a multi-channel approach.
• Compatibility and Integration: Seamlessly connect to Gmail, Outlook, and other email services through SMTP, facilitating easy integration with popular CRMs like Salesforce and HubSpot. 

Pricing Plans

• Email Outreach: $58 per user per month 
• Sales Engagement: $83 per user per month 

6. Woodpecker

Woodpecker is a powerful email personalization tool with advanced automation features. It allows users to design and automate customized email sequences, streamlining workflows and saving time. With insights into recipient engagement, including opens and link clicks, Woodpecker offers a competitive edge for email outreach. Seamless integration with Gmail, Outlook, and other email services ensures a user-friendly experience, regardless of the platform used.

Notable Features

• Custom Fields: Store diverse subscriber data like location, birthday, and interests, enabling users to create highly personalized emails tailored to individual preferences.
• Dynamic Content: Insert merge tags to incorporate subscriber information dynamically and trigger conditional content blocks based on custom field data. This allows for a high degree of personalization in message copy for each recipient.
• Segmentation: Group contacts into segments based on criteria such as location, interests, and purchase history. This facilitates targeted email campaigns, ensuring messages are relevant to specific audience segments.
• Subject Line Testing: Conduct A/B tests on different email subject lines to determine which ones yield higher open rates based on subscriber attributes. This feature enables users to personalize subject lines for maximum impact.
• Behavioral Triggers: Send emails based on subscriber actions like opening past emails, clicking links, or engaging with content. This enables contextual messaging, allowing users to respond dynamically to recipient behavior and engagement.

Pricing Plans

$25 per month (with 500 contacted prospects) 

7. Reply.io 

Reply.io excels as an email personalization tool by offering dynamic features for creating customized campaigns. With a drag-and-drop template editor, users easily insert merge tags for subscriber data like name, company, and interests. This tool automatically populates personalized fields, ensuring each email is unique and tailored to individual subscriber attributes and behaviors.

Notable Features

• Dynamic Email Personalization: Reply.io offers robust dynamic email personalization features, allowing users to design and send customized campaigns. The drag-and-drop template editor facilitates easy customization using merge tags for subscriber data like first name, company, location, and interests.
• Automated Population of Personalized Fields: The tool automatically populates personalized fields, such as first name, company, and more, ensuring that each email is tailored to the specific recipient.
• Multi-Channel Communication: Reply.io supports communication across various channels, including email, phone calls, and social media platforms, offering a holistic approach to outreach.
• Email Sequences: The platform allows users to create and automate personalized email sequences, ensuring consistent and timely follow-ups for effective engagement.
• Personalization with Custom Variables: Users can leverage custom variables and placeholders to send highly personalized messages to each recipient, enhancing the relevance of communications.
• A/B Testing: Reply.io facilitates A/B testing of different email versions, empowering users to determine which emails yield the best response rates and optimize their outreach strategy.
• Tracking and Analytics: Real-time analytics on email open rates, click-through rates, response rates, and more provide valuable insights, allowing users to gauge the effectiveness of their personalized email campaigns and make data-driven improvements.

Pricing Plans

• Starter: $60 per user per month 
• Professional: $90 per month per user
• Custom: Custom pricing 

8. Klenty

Klenty excels as an email personalization tool with dynamic content modules that adapt based on subscriber data and behaviors. It goes beyond basics, utilizing behavioral filters, segmentations, scoring models, and robust options for granular personalization rules. Ideal for advanced users, Klenty seamlessly integrates with major email platforms for a personalized and scalable email outreach experience.

Notable Features

• Dynamic Content Modules: Klenty allows users to create customized templates with dynamic content modules that adapt based on subscriber data and behaviors, providing a more personalized touch.
• Behavioral Filters and Scoring Models: The platform goes beyond basic personalization by incorporating behavioral filters and scoring models. This ensures that outreach efforts are tailored to individual names and companies and specific behaviors and engagement levels.
• Robust Segmentation Options: Klenty offers robust segmentation options, enabling users to divide their audience into distinct groups. This facilitates the creation of personalized outreach strategies with granular rules tailored to each segmented group.
• Integration with Major Email Platforms: Klenty seamlessly integrates with all major email platforms, making it an ideal choice for advanced users with complex email programs. This integration ensures a smooth workflow and easy implementation into existing email systems.

Pricing Plans

• Startup: $50 per user per month 
• Growth: $70 per user per month 
• Pro: $100 per user per month 
• Enterprise: Custom pricing 

9. Lemlist 

Lemlist is a top-notch email personalization tool, tailoring and segmenting outreach effortlessly. It seamlessly integrates with your CRM, pulling data through merge tags for automatic personalization. With multi-step email sequences adapting to recipient actions, Lemlist ensures dynamic messaging. Its automation perks, including scheduling and follow-ups, make personalized outreach at scale a time-saving breeze.

Notable Features

• Customization and Segmentation: Lemlist allows users to personalize and segment outreach emails by seamlessly integrating data from CRMs or other sources. Merge tags automatically pull in relevant information, ensuring each email is tailored to the recipient.
• Multi-Step Email Sequences: Users can create dynamic email sequences that adapt messaging based on recipient actions. This feature ensures a personalized and responsive approach, adjusting communication as prospects engage with the emails.
• Automation for Efficiency: Lemlist offers time-saving automation features such as scheduling and follow-ups, enabling users to coordinate personalized outreach at scale. This automation streamlines processes, allowing sales professionals to focus on building meaningful connections.
• Lead Enrichment: The software enhances prospect data by appending additional details like job titles, social profiles, and technologies used. This enrichment empowers users to prioritize and personalize their outreach effectively.
• Email Tracking: Real-time alerts notify users when prospects open, click, or reply to emails, providing valuable insights for timely follow-ups. This feature enhances engagement by allowing sales reps to respond promptly to prospect interactions.
• Team Collaboration: Lemlist facilitates collaboration among sales representatives, allowing them to work together on workflows and templates. This teamwork streamlines coordination for more effective and cohesive outreach campaigns.

Pricing Plans

• Starter: $50 per seat per month 
• Pro: $83 per seat per month 
• Enterprise: Custom pricing 

10. GMass

GMass is a game-changer for personalized mass emails in Gmail. With custom merge tags like first name and company, it auto-populates fields for each recipient. The email designer and tracking features enhance personalization, and its seamless integration with Gmail makes it super easy to use. Great for smaller campaigns, GMass combines simplicity with Gmail's powerful sending infrastructure.

Notable Features

• Bulk Email Sending: Easily dispatch a large volume of emails to your contact list within a single campaign, with the flexibility to control sending speed, preventing spam filter triggers.
• Email List Management: Streamline contact information by importing subscribers from files or integrating with web forms. Organize contacts into segmented lists, providing a centralized hub for effective management.
• Email Templates: Choose from pre-designed, customizable templates or craft HTML templates from scratch to maintain control over the visual appeal of your emails.
• Personalization: Elevate engagement by inserting subscriber merge tags such as names, locations, and interests into emails. Each communication feels tailor-made and relevant to the recipient.
• Email Scheduling: Take control of your outreach strategy by scheduling campaigns for immediate delivery, at specific dates and times, or on a recurring schedule. This flexibility enhances campaign timing and relevance.

Pricing Plans

• Standard: $19.95 per month 
• Premium: $29.95 per month 
• Enterprise: $49.95 per month 

Conclusion

All the email personalization tools mentioned above can fast-track your lead gen efforts, effortlessly generating new sales-qualified leads. However, regarding end-to-end sales outreach, Smartlead, among all these tools, stands out with its features. 

With Smartlead, you can automate the entire email warmup process, connect unlimited email accounts, reach your prospects with personalized cold emails, and drive revenue to your business.