Email Integration | What How & Why
Do you still update your contact manually?
Do you type each follow-up mail by yourself?
Do you have a good number of LinkedIn connections but low mail response rate?
If any of the above scenarios is relatable to you, then you need to know what is email integration and how to do it.
Integration means bringing several things into one. Using this service, any marketer can sync their entire internet-based marketing process in one.
Consider this process a robot with multiple hands. This service will keep everything connected, making your job as a marketer easier and more convenient.
Email Integration | Everything You Need to Know
Email integration is a service that connects all the marketing units (such as social media traffic, YouTube subscribers, etc.), AI tools, and software with your mail marketing process for smooth functioning.
It basically connects your ESP (email service provider) with other channels, CRM, and relevant tools to
- Schedule bulk emails
- Create personalized emails
- Automate follow-ups
- Create email sequences
- Input subscribers’ information automatically
- Track the performance of email marketing campaigns
- High email send limit
This service saves manual labor in email marketing and cross-connects mailing with other channels, eventually increasing the efficiency of the sales team and bearing great results.
How to do Email Integration
There is no hard-and-fast rule for email integration; a marketer can do it in several ways based on their marketing requirements, current traffic, target audience base, etc.
Here are a few common ways you can think about.
Integrate with Social Media
Are you someone with a good number of YouTube subscribers?
If yes, this is the type of integration you need. There are also many email integration software (such as Hubspot) that connect multiple social media channels with mailing.
Why should you do it?
Using integrating, you can make a contact list out of your YouTube subscribers, Facebook & Instagram followers, or LinkedIn connections and use it for your upcoming email campaigns to send cold emails.
You can also use the same contact list to send updates, relevant contact as monthly email alerts to turn them into loyal customers in the long run.
Integrate with Your Website
Website traffic is the ideal traffic for both B2C and B2B sales. No matter whom you are selling to, your target customers are your website and visitors. This is why it’s crucial to convert the site visitors (prospects) into your email subscribers.
You can capture website traffic into your email subscribers using an email list-building tool.
Email marketing software like Sleeknote and Optinmonsters use pop-up boxes and exit pop-ups to collect the email addresses of your visitors. And, later, using the addresses to create a mailing list. You use the list to do your email marketing.
Integrate with E-Commerce
B2C marketers often see a surge of abandoned carts that affect their ROI directly. If you also have an online store and are suffering from similar issues, then try integrating your e-commerce website with your ESP.
Using this process, your customers will receive abandoned cart mails that will politely remind them to complete their shopping.
This method of integration will also help you send regular, personalized updates about upcoming sales, product launches, and several other things.
Integrate with a CRM Solution
Integrating your CRM with your email inbox will let you send mails from the CRM application itself, making the whole process even easier than before. This type of integration is also called as native email sync.
You can link multiple senders’ accounts (also team email addresses) in one CRM and send email sequences without any hassle. On top of that, CRM with email integration will help you track performance and get detailed reports.
Integrate with Event Management
Be it a webinar or a seminar, hosting an event is a stressful job. Integrating the hosting process with mailing will help you navigate the process smoothly. You can automate registration, slot booking, reminders, etc. Using this type of integration to send professional emails to the attendees.
Why Integrate Emails?
Integrating literally means unifying several individual variables into one whole thing. The same meaning goes for mail integrations.
The major benefits of integrating mails are
👉Save manual labor
👉Makes email tracking easier
👉Good for expanding business
Now that you know the major benefits, let me give a quick list of technical help you can achieve by integrating your mailing system:
- Create mailing list
- Segment mailing list
- Build an Ideal Customer Profile (ICP)
- Email automation
- Automate social posts
- Automate follow-ups to mail campaigns
- Schedule triggered mail sequence
- Send newsletters and updates to your entire audience base
- Create personalized cold mails with AI
- Create personalized mails with a drag-and-drop feature
Tips for Better Email Integration
Integrating your mail marketing strategies with your website, social media pages, or tools can double your sales in no time. If you want to keep achieving the same results and do better, here are some tips.
Create Better Landing Pages
The whole point of sending mails to your prospects is to bring them to your website. Isn’t this why we use fancy, eye-catchy CTAs?
The first thing that you should do to get better results is create good landing pages. You can use Wix, Hubspot, Unbounce, or Canva to create attractive landing pages. The goal is to redirect your email recipients to your website and help them explore around and buy your product. So, design the landing page accordingly.
Use a List-Building Tool
Use an effective list-building tool to gather the email address of the visitors on your site. Remember, they are your niche audience. Use the collected addresses to send mails during your campaigns.
Subscribe for a Cold Mailing Tool
There are various types of integrating mailing–third-party apps integration, add-ons & extensions, native email sync, etc. You can choose whatever is suitable for you but don’t forget to subscribe for a cold mailing tool for outbound email campaigns.
Many cold mailing software provides features that integrate most of the systems and AI-based tools. The popular ones provide:
- Active leads
- Automated replies
- Personalized mail writer
- Pre-built email templates
- Master inbox
- Reputed IP addresses
- High daily limit for sales emails
Create Inbound Leads
Undoubtedly, integration provides great results. But, to keep your growth steady, try inbound emails.
Build value-adding, informative content (blog posts, YouTube videos, etc.) to attract inbound leads. Add them to your mailing list. Then send email alerts to convert them into loyal customers.
My personal opinion on integration is–you should do it.
Anybody aspiring to expand their business and increase ROI should consider integrating their email provider with relevant platforms & services.
From automating responses to updating your contact list, integrating will do it all. Not to forget, it’s the best way to redirect the audience from other channels to mailing.
What is an example of email integration?
An example of email integration is connecting your mail provider with a CRM. This integration will permit you to send mails from various sender’s addresses from one place.
Another classic example is integrating your emailing with social media accounts. This strategy provides you with the details of your social followers (or connections) and lets the marketers send them regular mails.
What is Gmail integration?
Gmail integration means syncing all of your communication medium into one platform–Gmail. Be it direct messages or video meetings, you can conduct everything from Gmail without opening any other platforms or software.
Rajnish is a Staff Writer at Smartlead.