The post-pandemic market killed a lot of businesses, but Iskala isn’t one of them. Ehab Darwish found a new angle to his 2017-founded company during the pandemic. He ventured into lead generation by helping out struggling businesses in their outbound channels.
Since then, the Iskala team has come a long way. They experimented with AI-driven tools and scaled their outreach efforts to another level.Â
Iskala successfully established themselves as cold outreach experts in the Middle East and Egypt markets. Currently, they book as many as 20 meetings per day.Â
Let’s dive into the details of how Iskala managed to succeed in such a short duration.Â
Iskala is a lead generation service provider specializing in assisting startups and businesses in the Middle East, particularly Egypt, to generate high-quality leads through strategic cold email outreach campaigns. They leverage tools like Smartlead to achieve exceptional results and drive business growth for their clients.
People hire Iskala for lead generation services for the following reasons:
Iskala began as a learning and development company based in Egypt, primarily focused on providing business development consultations to startups in both early and growth stages. However, with the onset of the COVID-19 pandemic, Iskala faced challenges as they observed a decline in growth within the learning and development sector.Â
In response to this shift, they decided to pivot their services and started offering lead generation consultations to assist businesses struggling during the pandemic. This transition marked a crucial turning point for Iskala, as they ventured into the world of lead generation as a service.Â
Initially, they experimented with various tools but encountered limitations in terms of scalability and results. It was during this period that they were introduced to Smartlead, a platform that would ultimately revolutionize their approach to cold email outreach and lead generation.Â
This introduction to Smartlead marked a significant milestone in Iskala's journey, enabling them to achieve remarkable success and establish themselves as experts in the field of cold email outreach in the Middle East, particularly in Egypt.
Previous tools imposed restrictions on email volume, hindering Iskala's ability to reach a broader audience efficiently, and limiting their potential for lead generation.
Despite using tools like cold email tools, Iskala struggled to personalize emails effectively, resulting in lower engagement rates and diminished effectiveness of their outreach campaigns.
Iskala faced challenges regarding email deliverability and open rates, impacting the success of their cold email campaigns and potentially limiting their ability to reach their target audience.
The absence of a whitelabel feature in their previous tools made it difficult for Iskala to present their services with their branding, potentially undermining client confidence and the perceived value of their offerings.
The outbreak of COVID-19 necessitated a shift in Iskala's focus from learning and development to lead generation services, requiring them to adapt their strategies and offerings to meet evolving market demands.
In a competitive market, Iskala struggled to differentiate its services from competitors, highlighting the importance of effectively communicating its unique value propositions to potential clients to stand out in the crowded marketplace.
Smartlead significantly enhanced Iskala's outreach efforts by addressing key challenges and providing essential features tailored to their needs. Firstly, Smartlead's scalability enabled Iskala to overcome previous limitations, allowing them to expand their outreach efforts efficiently and cater to growing client demands. With Smartlead's robust platform, Iskala could send a higher volume of personalized cold emails, reaching a broader audience and generating more leads effectively.
Smartlead's advanced features, such as the white labeling option and unlimited warm-up feature, played a pivotal role in improving campaign performance. The white labeling option provided Iskala with a professional and branded interface, boosting credibility and instilling confidence in their clients. Meanwhile, the warm-up feature lets them warm up bulk email accounts, resulting in higher open and reply rates and, ultimately, greater engagement from prospects.
Additionally, Smartlead's comprehensive tutorials and frameworks empowered Iskala to refine their email copywriting and targeting strategies, leading to more effective campaigns and improved results for their clients. Overall, Smartlead's innovative features and user-friendly interface enabled Iskala to elevate their outreach efforts, achieve greater success in lead generation, and solidify their reputation as experts in the field.
Cold outreach, if done right, can change a business entirely. It can not only take companies to greater heights but also save them from going under. The Iskala team, like our other certified partners, has proven it by achieving huge success in a short time and helping out their clients.Â
If you’re running a small business or a lead gen agency or even thinking of starting one, check out Smartlead. Our customers have amazed us by booking as many as 20 meetings per day using Smartlead. If they can, you can do it too.
Join us to elevate your outreach!
Founder, StackOptimise
Smartlead's combination of automation, unlimited inboxes, and easy campaign management has completely transformed how we run cold email campaigns.
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Founder, Cold Email Hackers
We have about 15 companies and we use Smartlead for all of them.
Founder, DutchSave Media
One of the things I love about using Smartlead is the deliverability feature. If they landed in the bounce or spam folders, we could resolve this quickly.
Co-Founder, Growth Today
I want to continue to use Smartlead to make operations more seamless - the plan is to bring more clients here and build more SOPs.
Founder, FueltoFly
Smartlead listens to the agencies and customers and builds according to what people want, that has really made things easier for us.
Founder, OutboundSync
We build an infrastructure product, and OutboundSync communicates with Smartlead itself. I love the webhook and API. They're really well done and keep getting better.
Founder, Axoleads
With SmartDelivery, you can put all of that in the hands of the tool. It ensures your emails land in inboxes, and by running a simple test, you can see if you're hitting the mark.
Founder, Claygen
Deliverability is the cornerstone of cold email outreach. You could have the best email copy in the world, but if no one is seeing it, it's useless. I really love the feature where you can actually give client accesses to your clients.
Co-Founder, Cymate
I do not want to switch to another software. Pick a solution you trust, stick with it, and keep refining your copy.
CMO, Avalanche Capital
Managing large volumes of emails through multiple inboxes used to be a logistical nightmare. With Smartlead, the process is seamless. We book thousands of discovery calls through cold emails. These campaigns are generating leads at a scale we never thought possible.
Founder, Growth Engine X
We came for the unlimited inboxes, and we stayed for the API. 1.5M cold emails/month, 7,767+ inboxes managed.
Head of Community & Ecosystem, TxtCart
You cannot replace having 10,000 touches with potential clients. When you have that much distribution and reach, you really start to see incredible results. The simplicity of Smartlead made all the difference. It doesn't require you to be a technical wizard.
Founder, Hyperke
Smartlead has been a game-changer for us. It increased our appointment volume, improved ease of use, and offered valuable features. 80% increase in appointments/month, peak of 276 appointments in a single month.
Founder, Kinetyca
Smartlead has been our cold email backbone from day one. The platform evolves constantly, keeping pace with how deliverability and personalization need to work today. 21% overall reply rate, $175K in 4 months for multiple B2B clients.
Founder, Reachflow
Smartlead is centered around deliverability and constantly evolving. Their API is not like any other platform. Smartlead covers all our needs. The focus on core features like deliverability and API integration is unmatched.
CEO, Halfwarm
Our approach to crafting conversational emails led to reply rates that many of my peers thought were unattainable.
Co-Founder, letstrike
We've grown on zero capital, zero marketing, purely cold emailing - and that's the story we love to tell. The best approach is no approach if you can't handle domain meltdown. The second best is something like Smartlead that's built from the ground up for deliverability at scale.
Founder, Fenixtal
Smartlead's white-labeling and automation let us punch above our weight. The 12M euros sales potential? That's what happens when you combine human creativity with Smartlead's precision.
Co-Founder, Digital Creativs
Nine out of 10. Ninety percent of our clients are on Smartlead unless they come in with an existing setup. That's the default.
Co-Founder, BuildingReach
At the end of the day, you have to take a bet on one tool or another. It was a no-brainer taking that bet on Smartlead. We had to even turn down the volume of our marketing campaigns - Smartlead was capable of driving more volume than our sales team was able to fulfill.
Founder & MD, Prospectiv
Since starting the business in January of this year, we've already generated $200K in sales exclusively from cold email. Smartlead has been central to our operations and has exceeded our expectations.
Founder, Growthlynk
There's so much stuff built on top of it. I would be dead if I had to rebuild it with another tool. I can manage hundreds of senders easily. I can send hundreds of thousands of emails.
Founder, Corebits
The platform's HubSpot integration, real-time Slack updates, and advanced campaign customization have been game changers for our business and our clients'.
Founder, Apex Ascension
From day one, we've never used anything else.
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