How Smartlead Helped GrowthToday Manage 50+ Inboxes Per Client

Key Takeaways

1. 50+ inboxes per client were managed seamlessly using Smartlead, which saved thousands of dollars.
2. After migrating their email infrastructure, a $5 million SaaS client saw open rates improve from 20% to 60%.
3. Smartlead’s affordable outbound email operations helped reduce email infrastructure costs.
4. Significant reductions in manual tasks and email setup times, allowing the agency to onboard more clients.

Introduction

Growth Today, co-founded by Brigitta Ruha, is a fast-growing B2B agency specializing in helping scaling companies build repeatable and scalable outbound systems. 

Focusing on delivering qualified leads for B2B SaaS companies with $1M+ ARR, Growth Today provides end-to-end outbound management and one-time outbound/enrichment setups. Their selling point is that their outbound system feels human and is unique.

As the head of growth, Brigitta sought a reliable cold email tool to help streamline operations, overcome time constraints, and generate a predictable and scalable pipeline. 

After testing several cold email solutions, Growth Today chose Smartlead to manage its email infrastructure and outbound operations. Here’s how Smartlead transformed their business.

Business Context and Cold Email Needs

Growth Today’s mission is to help scaling B2B SaaS companies create predictable and scalable pipelines of qualified leads. 

Their ideal customers include founders and VPs of Sales at SaaS companies with 50-1000 employees and a minimum of $1M ARR. Growth Today’s services include fully managed outbound campaigns and one-time outbound/enrichment system setups.

While cold emailing remained a core acquisition strategy for Growth Today, Brigitta’s previous tools had several limitations, including:

• Difficulty scaling outbound channels.
• Managing large volumes of email infrastructure.
• Reliance on resource-heavy, manual processes.
• Avoiding spam filters while maintaining email deliverability.

Cold email marketing offers an effective solution for building scalable Go-to-Market (GTM) motions. However, Growth Today needed a tool to test strategies programmatically, build predictable outbound systems, and deliver repeatable results without resource overload. Hence, they chose Smartlead.

Challenges and Cold Email Tool Suitability

Before Using Smartlead

Growth Today faced the challenge of creating predictable and scalable outbound campaigns while managing a growing client base. Brigitta needed a tool to optimize and simplify email infrastructure while offering scalable solutions for high-volume email operations. The ideal tool needed to:

• Ensure repeatability and scalability in outbound campaigns.
• Provide advanced reporting and analytics for decision-making.
• Manage bulk email infrastructure efficiently and effectively.

Why Smartlead?

Brigitta came across Smartlead through industry discussions in Slack groups and word-of-mouth from other cold email experts. Having tried tools that are spoken highly in the market, she didn’t find the right fit for her business needs. 

She found that Smartlead offered features specifically tailored to outbound operations, making it a perfect fit for their business needs.

Top Smartlead Features for Growth Today

1. Bulk Inbox Management: Smartlead’s ability to manage multiple inboxes in bulk (e.g., signatures, sending volume, warmup limits) made it easier for Growth Today to handle large outbound email campaigns without sacrificing personalization.
2. Detailed Reporting: The platform provided essential KPIs, such as positive response rates, allowing Brigitta to quickly evaluate and optimize outbound strategies.
3. Advanced API Features: Smartlead’s API offered access to detailed data points, which helped automate workflows and extract important insights for internal use and client reporting.
4. Sub-segments and Targeting: The tool’s segmentation capabilities ensured that emails reached the right prospects at the right time, increasing engagement.
5. Affordable Price Point: Compared to other outbound tools, Smartlead’s competitive pricing enabled Growth Today to handle email infrastructure at a fraction of the cost.

//Brigitta says, “I want to continue to use Smartlead to make operations more seamless, so the plan is to bring more clients here and build more SOPs, systems around it to be able to onboard more clients and make everything super effective for us internally and for the clients.”

Impact and Benefits

Smartlead’s Role in Transforming Growth Today’s Operations

Since adopting Smartlead, Growth Today experienced significant improvements in their cold email operations. With 50+ email inboxes to manage per client, Smartlead drastically reduced the time spent setting up, updating, and monitoring email accounts.

• Time Savings: Brigitta reported significant time savings from email infrastructure management. Smartlead’s features streamlined the process of managing multiple inboxes, allowing Growth Today to onboard more clients with fewer resources.
• Reporting Efficiency: Smartlead’s data retrieval features allowed them to track and monitor campaign results in real time, feeding this data directly into their reporting dashboard. This improved their ability to make data-driven decisions and optimize email outreach strategies.

Notable Achievements with Smartlead

One notable milestone was Growth Today’s success in migrating the email infrastructure of a $5 million SaaS company to Smartlead. As a result, they increased the client’s open rates from 20% to 60%. The improved email deliverability directly contributed to better client satisfaction and a more effective outbound strategy.

Brigitta also attributed Smartlead’s affordable pricing to enabling Growth Today to offer competitive pricing for outbound services, which helped them secure more clients.

A Few Other Benefits

• Email Infrastructure Costs: Saved thousands per month per client by reducing reliance on multiple tools and consolidating operations with Smartlead.
• Improved Reporting: Automating data retrieval and push-to-dashboard functions for real-time campaign insights.

Feedback and Areas for Improvement

While Smartlead delivered excellent results, Brigitta wished there were more webhook capabilities that could accommodate a few more reporting requirements.

Additionally, the CRM functionality could be improved to allow more dynamic updates. 

She also wished there were more engagement-based filters to optimize targeting and outreach further.

"Brigitta says she is really excited and looking forward to seeing all the updates and features Smartlead has planned in the next months, especially the webbooks and analytics, which she believes are going to be a game changer for email deliverability."

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Wrapping Up

Growth Today’s experience with Smartlead demonstrates how the right cold email marketing tool can enhance scalability, predictability, and efficiency in B2B outbound campaigns. 

By adopting Smartlead, Brigitta and her team have successfully streamlined their operations, improved client outcomes, and saved time and money. 

As Brigitta continues to onboard more clients and expand the company’s operations, Smartlead will play a pivotal role in maintaining the scalability and efficiency of their outbound marketing system.

By leveraging Smartlead, Growth Today has created a scalable, repeatable outbound system that continues to drive results for B2B SaaS companies. 

Your business could see the same results and transformation; just check out Smartlead’s 14-day free trial and see how it helps your business grow.

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