Enhance Your Next Cold Outreach: Top 10 Email Sign-Offs

Created On:
November 27, 2023
Updated On:
February 19, 2024
email signoffs

Email sign-offs, often the most overlooked aspect of your cold outreach campaigns, can be the pivotal factor that determines whether your prospect books a call with you or sends your message to the trash bin. Yes, you heard it right! 

Crafting an impactful email signoff is an art that can dramatically swing the success rate of your outreach campaign. Yet, it's no secret that most of us hit creative roadblocks when deciding on the perfect signoff. 

In fact, according to a recent study by Boomerang, emails that included a specific type of signoff had a 36% higher response rate. So, how do we navigate this seemingly trivial yet crucial element of our emails? Fear not, for in today's blog post, I am going to share a list of the 10 best sign offs and email goodbyes that you can incorporate into your next cold outreach campaign. Buckle up and get ready to transform your email game!

Why Are Email Sign-Offs Important and How to Craft a Great Email Signoff

So why are email sign-offs so essential? Let's break it down into three critical reasons:

  • Increases Credibility: As per SalesHandy, a relevant email signoff can demonstrate that you value the recipient's time, thereby bolstering your credibility. It's akin to a virtual handshake or a nod of acknowledgement - it shows respect and professionalism.
  • Creates a Lasting Impression: Your email's goodbye is your final chance to leave a positive impression. As mentioned in the Harvard Business Review, your email signoff can reinforce your personal brand or convey care and concern.
  • Boosts Conversion Rates: According to a study by Boomerang, emails with specific types of sign-offs had a 36% higher response rate. A well-crafted signoff can be that gentle push that engages your recipient and prompts them to take action.

Now that we've understood the 'why,' let's delve into the 'how.' Crafting a great email signoff involves three key elements:

  • Contextual Alignment: Your signoff should match the tone and purpose of your email. If your email is formal, stick to traditional sign-offs like "Best Regards." If it's a friendly follow-up, something like "Looking forward to hearing from you" could work better.
  • Recipient Customization: Customize your signoff to suit your recipient. For instance, if you're emailing a tech enthusiast, a "May the code be with you" could add a dash of humour and personality.
  • Emotional Enhancement: Your signoff should enhance the emotional aspect of your emails. As per BBC Worklife, it can help form solidarity and set expectations for the relationship. An example could be "Stay Safe" during these challenging times, which adds a touch of empathy and concern to your message.

Remember, your email goodbye might seem insignificant compared to the body of your message, but it's a crucial part of your email etiquette that can significantly impact your outreach results.

10 Email Sign-Offs You Can Rely On

Email sign-offs are like the cherry on top of a well-crafted message. They can leave a lasting impression and set the tone for future communication. Here are 10 email sign-offs you can rely on, broken down into four categories:

Friendly Sign-Offs:

  • "Catch you later" - An informal, friendly signoff that gives off a relaxed vibe.
  • "Stay awesome" - A cheerful and positive goodbye that conveys your admiration for the recipient.
  • "Keep shining" - This one's great for encouraging your recipient and showing your faith in their abilities.
  • "In your corner" - Shows support and solidarity, ideal for colleagues or teammates.
  • "Take it easy," - A laid-back signoff that's perfect for casual emails.

Action Oriented Sign-Offs:

  • "Let's get this done," - This signoff is motivating and indicates a call to action.
  • "Onward and upward" - Suggests progress and forward movement, ideal for project updates or team emails.
  • "Ready when you are" - This signoff communicates your readiness to take the next steps.
  • "Moving forward" - A professional way to indicate that you're ready to proceed with the tasks at hand.
  • "Let's dive in," - This signoff is great for kickstarting projects or initiatives.

Professional Sign-Offs:

  • "Best Regards," - A safe, professional choice that works in most business contexts.
  • "Sincerely," - Traditional and formal, it communicates respect and professionalism.
  • "Yours Faithfully" - Ideal for formal letters where the recipient's name isn't known.
  • "Kind Regards," - A polite and professional signoff that's a tad warmer than "Best Regards."
  • "Respectfully" - This signoff is particularly suitable for formal emails or correspondence with superiors.

Questions You Can Use as a Signoff:

  • "What are your thoughts?" - Encourages the recipient to reply with their input or feedback.
  • "Shall we proceed?" - A polite way to ask for approval or consent before taking the next steps.
  • "Can I assist further?" - Shows your willingness to help and invites the recipient to ask for any needed support.
  • "Does that work for you?" - A respectful way to check if the recipient agrees with your suggestions or plans.
  • "Any questions?" - Invites the recipient to clarify doubts, ensuring clear communication.

Remember, these sign-offs are not one-size-fits-all. They should be tailored to your relationship with the recipient, the context, and the tone of your email. So, choose your email goodbyes wisely!


Remember, it's often the small details that make the biggest difference. Your sign-offs and email goodbyes might seem like a minor part of your message, but they can play a pivotal role in shaping the recipient's perception of you and your brand. A well-crafted signoff can leave a lasting impression, add a personal touch, and even help increase your conversion rates.

Whether you choose to keep it professional with a 'Best Regards,' inject some enthusiasm with a 'Let's dive in,' or stir curiosity with a thought-provoking question, remember that the ultimate goal is to resonate with your recipient on a human level. So, don't be afraid to experiment with different sign-offs and find the ones that work best for your brand and audience.

Now that you have these tools at your disposal, why not put them into action? Sign up for a free trial of Smartlead today and start transforming your cold outreach campaign with impactful email goodbyes. Because in the world of email marketing, every word counts. Let's make yours count too. Sign up now, and let's get started!

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Author’s Details

Arpan Sarma

I am a seasoned Digital Marketing Specialist and the Senior Content Writer at Smartlead. I collaborate with fintech, SaaS and technology companies and help them become thought leaders, generate more revenue and scale ahead of peers with actionable and data driven marketing strategies.


Edited by:

Arpan Sarma


Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

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Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

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Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

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The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

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Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

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Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

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What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

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Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

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