Exploring Features | Smartlead vs. Mailshake vs. Mixmax Showdown

To thrive your business digitally or online demands an immense knowledge of multifold aspects, and marketing is a prerequisite and clearly the most important one of them. 

Talking about digital marketing, no doubt cold emailing is the supreme of all but with the increased competition it has become difficult to approach via cold email campaigns without businesses upscaling their strategies with modern techniques. 

To be in the race you have to keep up and be empowered with all the necessary equipment otherwise, if you fail to keep sight of the main components then someone else will take up. 

Here come the SaaS marketing tools for the rescue from modern problems and providing modern solutions. Why not choose from the best and save yourself from future guilt and fury?

Capturing customers and generating leads from cold emailing has become an extremely difficult and troublesome task unless you get help. The helping hands we are talking about are discussed here in the article. Let's dive in and find out what can save you.  

TL;DR

  • Smartlead is considered best when it comes to easy and smooth deliverability, Email outreach, and growth of a business with unmatchable customer support. It helps the most in creating business-to-business leads as cold email is used by businesses as a defined strategy to acquire customers. It provides some of the best features such as auto-rotating email accounts, a centralized master inbox, email warm-ups, email personalization and validation, spintex, custom CRM and dynamic IP address. All in all, it has it all. 
  • Mailshake is a cloud-based email marketing tool that helps to manage email automation and the generation of leads. It is used by businesses to manage cold emails or email marketing. It generates customized responses and follow-up emails, increasing the effectiveness of the businesses. It also manages business outreach and is a useful tool for generating leads effectively.
  • Mixmax is a powerful and comprehensive email productivity tool. It manages email outreach. It is used in email providers such as Gmail and Outlook. It is best for email communication as it optimizes it by providing various features such as email scheduling, email tracking, and various template wherein, which can help save time; there are also features such as polls, surveys, and CRM.

Smartlead 

It is a powerful and comprehensive email marketing tool with the most features and the best support, trusted and validated by clients. 

Smartlead is considered best when it comes to easy and smooth deliverability, Email outreach, and growth of a business.  

It provides some of the best features such as auto-rotating email accounts, a centralized master inbox, email warm-ups, email personalization and validation, spintex, custom CRM and dynamic IP address. 

It has all in one place so that any business does not lose another conversion. 

It helps the most in creating business-to-business leads as cold email is used by businesses as a defined strategy to acquire customers.  

What’s Smartlead Best For? 

Unlimited rotating emails

  • It provides unlimited rotating emails which increases efficiency and saves a lot of time. 

Centralized master inbox

  • It helps to manage everything from one dashboard.
  • It provides a Shared Team Inbox for increased team collaboration, prospect & non-prospect categorization, and reply sentiment reports.
  • A shared team inbox helps in avoiding conflicting situations such as two different sales executives chasing the same lead.
  • One can easily track email open rate, reply rate, etc. to measure the response better and make the necessary changes according to it. 

Unlimited Email warm-up 

  • It provides unlimited email warmups which are AI-automated, making sure that the emails always land in the lead's inbox increasing the outreach. 

Email personalization

  • It provides highly personalized emails making sure to convert potential prospects into customers.    

Multichannel outreach  

  • It provides Multichannel outreach via channels such as LinkedIn, Email, WhatsApp, SMS, and Calls which leads to the generation of customers and expansion of the business. 

Email validation 

  • It provides Email validation detecting any invalid and undeliverable email addresses and detecting if the domain provided is reliable or not - adding efficiency to businesses.  
  • It also improves the sender's reputation by automatically detecting and moving mail send to the spam inboxes in the primary inbox. 

Spintex 

  • Provides Spintex for personalizing boring cold emails with unique email content during the email marketing campaign
  • The emails are auto-customized for each prospect during campaigns which increases the chance of lead conversions. 

Dynamic IP address per campaign 

  • Smartlead offers unique IP servers for every new campaign that it sends out. 
  • This feature helps to add security and feasibility for its users as they can access it from anywhere. 
  • It also improves deliverability because of the high email volume and shared domains. 
  • It also helps in containing the impact of a mistake made by a business as there are multiple users of dynamic domains. 

Smartlead has been highly valued by its customers in terms of the support and quick responses they get from the team. 

It is super easy to set up and has almost every necessary feature making the client stick to it. It’s the best in the process of advancing its features from time to time and making it more relevant for its customers according to their requirements. 

Why Mailshake ?

Mailshake is a versatile tool for omnichannel outreach, combining cold emails, LinkedIn, and cold calling. It offers follow-up automation, customizable templates, and trigger-based emails. Mailshake enhances deliverability, analyzes spam and sender scores, and optimizes domain settings. It integrates with popular CRM and productivity tools, provides real-time data metrics, A/B testing, and a Data Finder tool for prospecting. Mailshake includes an AI email writing tool, SHAKEspeare, and a user-friendly Chrome extension.

Mailshake is an email automation tool that helps sales teams to supercharge their email campaigns and drive meaningful connections with their audience. This tool offers an intuitive campaign builder to create and manage personalized email campaigns. You can also access customizable email templates and integration with popular CRMs and productivity tools such as Salesforce, HubSpot, and Google Workspace. With its campaign builder, advanced personalization options, analytics, integrations, email deliverability tools, and automated follow-ups, Mailshake.com empowers you to execute effective email campaigns, nurture relationships, and drive more sales. 

What’s Mailshake’s Best for? 

Mailshake for Omnichannel Outreach

  • Mailshake lets you run multichannel outreach combining cold emails, LinkedIn, and cold calling. You can send LinkedIn messages, create sequences, visit profiles, and send connection requests to your prospects. 
  • Mailshake allows you to set follow-up automation for your cold outreach campaigns. It also offers you a repository of customizable follow-up email templates. Moreover, you can set trigger-based follow-up emails to automate the entire sales flow. 
  • Within Mailshake, you can add recipients to a campaign individually or in bulk by uploading a CSV file/Spreadsheet.

Mailshake for Deliverability

  • Once you connect your existing/new email account, Mailshake’s warm up tool automatically works on increasing the sender reputation by opening, replying, and removing emails from spam. 
  • You can analyze your spam score and sender score to ensure landing in leads’ inboxes. 
  • The email deliverability setup tool checks your domain for optimal delivery such as DKIM, SPF, and DMARC records. 
  • SHAKEspeare, the AI email writing tool, can write personalized email copies for you in minutes. It can generate up to 3 variations of the same email.  

Mailshake for Prospecting and Integrations

  • Mailshake offers a plethora of native integration with other CRM and productivity tools such as HubSpot, Salesforce, Pipedrive, GSuite, Outlook, Calendly, Zoho, SMTP, Slack, LinkedIn, etc.
  • This cold outreach tool also offers a Chrome extension. 
  • Mailshake offers real time access to data metrics such as opens, clicks, and replies for every campaign. Moreover, you can A/B test (split test) your individual emails as well as entire campaigns to ensure better results. 
  • The Data Finder tool lets you find prospects based on company names, locations, and job roles. Within Mailshake, you can identify your leads and start cadences in one place. 

Mixmax 

Mixmax is a powerful and comprehensive email productivity tool. It manages email outreach. It is used in email providers such as Gmail and Outlook. 

It is best for email communication as it optimizes it by providing various features such as email scheduling, email tracking, and various template wherein, which can help save time; there are also features such as polls, surveys, and CRM. 

What's Mixmax Best For?

It is one of the only tools in the market with a free plan giving its users a gist of its uses. It enhances email communication through instant scheduling, reminders, sends later, mail merge, surveys & polls, etc.

Email tracking and analytics

It leads to the effective management of large campaigns by providing detailed email analytics. It helps to track the metrics such as open rates, bounce rates, email deliverability rates, download tracking, etc.

Email Scheduling

It has the special feature of email scheduling that allows scheduling an email by entering a date and time, boosting email communication effectiveness.  

Email personalization to boost engagement

Automation software helps personalize emails to boost email outreach and sales campaign engagements.

Save custom templates

Already composed emails and drafts can be used as a template to enhance future campaigns. It increases effectiveness as there is no need for a new template during every new campaign. 

How Much Do You Need To Pay? 

Smartlead Pricing 

It has two separate plans monthly and annually both are slightly different in pricing and features provided in them. 

Free Trial is provided for both Basic and Popular plan in both the monthly and yearly plans. The free trial provides users with a pre-insight.  

  • Basic plan: $39/month
  • Popular plan: $79/month
  • Pro plan: $94/month
  • Custom plan:  Fully customizable pricing 

Mailshake Pricing

Engagement

  • Email Outreach: $58/month/user
  • Sales Engagement: $83/month/user

Data Finder

  • Free
  • Starter: $49/month
  • Pro: $99/month 
  • Enterprise: $249/month 

Mixmax Pricing 

It comes with a free plan for a team under 5 members and upgrades its plan to custom pricing. Pricing is flexible according to one’s choice.

Free Plan

  • Calendering and email productivity for teams under 5
  • $0 per user, per month

SBM

  • Email campaigns and calendaring for teams
  • $29 per user, per month

GROWTH

  • Sales automation for growing teams
  • $49 per user, per month

GROWTH+ SALESFORCE 

  • Sales engagement with Salesforce integration
  • $69per user, per month

ENTERPRISE

  • Enterprise controls & custom setup for larger teams 
  • Custom pricing as per the plan chosen

Conclusion 

We have tried to present a thorough analysis of all the above tools about their features, reviews, pricing, and what to expect from them all in all. We have tried best to our efforts to provide all the necessary figures and details in a single space. So, we hope that it will help you to pick up the best match to go with, that will best suit your requirements for your business. 

Frequently asked questions

General Questions

What are active leads?

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.

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