Quote Follow-Up Email Template to Close More Deals

Sales staff often get cold feet when there's no response from the clients, even after sending them price quotations. So, what to do in that situation? Sending a quote follow-up email is the right choice in that scenario.

A properly written quote follow-up email can bridge the gap between not making a sale and bagging one. Well, writing a well-versed email is not everyone's cup of tea. Check out the sample email template and discuss the best practices you need to follow.

Learn How to Write A Quote Follow-Up Email

Here's a free quote follow-up email template for you. Also, you will get a complete breakdown of how to write such emails and the best practices to follow.

Quote Follow-Up Email Template Sample

Subject: Quote Follow-up email

Hey {recipient name}!

Just wanted to know how everything is going. Have you had a chance to get started with our service?

You're in good company; some of our clients have seen over 20% improvement in their customer conversions within a month of going live!

If you have any doubts, feel free to reply to this email.

Have a great day,

{sender name}

Why Does This Template Work?

  • This email uses a straightforward subject line. It starts with a greeting and comes to the topic fast, so the receiver doesn't lose interest.
  • The mention of '20% improvement in customer conversions' works as social proof. Even if the recipient is reluctant, they will reconsider it once again.
  • It doesn't sound pushy and offers further assistance to the clients. So, this email is bound to build trust among customers.

Rate Your Template

Quote Follow-Up Email Template Score

Template rating on a few factors:

  • Number of words (67)
  • Social proof (8/10)
  • Introduction (8.5/10)
  • Fluff (0/10)
  • Large paragraphs (0/10)
  • Single CTA (8/10)
  • Potential to convert (9/10)

Deliverability Score Scale

  • Spam word use (0/10)
  • Complex sentence use (0)

Best Practices For Quote Follow-Up Email

  • A quote follow-up email means you have come beyond the marketing phase. Now that you have your customer's attention do not sound salesy in quote follow-up emails. Keep the tone formal and friendly.
  • Add value to the content. Do not just send a follow-up; in addition, provide some information, newsletter, free demo, or expert advice to your clients. It shows that you are eager to collaborate.
  • Always send quote follow-up emails promptly. No matter how promising the sales call or mail is, send a follow-up email instantly. You can automate the follow-up in Smartlead.ai.

Takeaway Tips For Quote Follow-Up Emails

  • Do not confuse your prospect with a misleading subject line. Keep it simple and to the point.
  • Automate your follow-up email process. Smartlead.ai offers complete automation of your sales emailing process.
  • Add social proof to make your point and make the prospects decide faster. Offer immediate clarification in case they have any doubts.
  • They already know why you are sending emails, so clarify your points. Add a CTA at the end.


1. When should you follow up after sending a price quotation?

Whether it's a sales call or an email, send a follow-up email immediately after providing them with the price quotation. If you still don't get a response, send another follow-up within 48 hours.

2. What should I keep in mind while sending a quote follow-up email?

Here are the things you need to keep in mind–

  • Write straightforward subject lines
  • Clearly state the intention of your email
  • Add a CTA
  • Provide social proof

3. What subject lines can I use for follow-up emails?

Here are some examples of quote follow-up emails–

  • 'Thanks for your time'
  •  'You coming?'
  •  'Follow-up email'
  •  '(product/service name) follow-up'

Frequently asked questions

General Questions

Can I import a CSV file into an already running campaign?

Yes, you can import a CSV file into an already running campaign. To do so, follow these steps:

1. Go to the campaign that you want to import the CSV file into.
2. Click on "Edit campaign" to access the campaign settings.
3. Look for the option to upload a CSV file and click on it.
4. Choose the CSV file from your computer that you want to import.
5. Map the fields and Choose/associate a client. The system will process the CSV file and import the data into the campaign.

By importing a CSV file, you can update the campaign with new leads without interrupting the campaign's flow.

Is it possible to connect Outlook via OAuth?

Yes, it is recommended to connect Outlook via OAuth. OAuth (Open Authorization) is an industry-standard protocol that allows applications to access user data on various platforms, including Outlook, without requiring the user to share their login credentials. By connecting Outlook via OAuth, you enhance security and ensure a seamless and secure integration between your application and Outlook.

How can I connect Outlook using OAuth?

To connect Outlook using OAuth, follow these steps:

1. Open your email accounts module in Smartlead
2. Look for the option to add accounts and select it.
3. Choose Outlook as the email provider you want to connect.
4. Clicking on the Outlook logo will redirect you to the Outlook login page.
5. Enter your credentials and log in to your Outlook account.
6. Follow the prompts to authorize the application to access your Outlook account using OAuth.
7. Once the authorization is complete, your application will be connected to Outlook via OAuth, enabling secure access to your Outlook emails and data.

By following these steps, you can establish a secure and authenticated connection between your application and Outlook, ensuring seamless integration and access to your email account.

Why am I experiencing delays in fetching emails from my ESP to MI?

If you are experiencing delays in fetching emails from your Email Service Provider (ESP) to the Master Inbox (MI), there could be a few reasons for this. It is important to note that fetching emails from the ESP to the MI can take some time due to various factors such as network latency, ESP server load, and the size of the email inbox. Here are some points to consider:

1. Time interval: The Master Inbox usually fetches emails at regular intervals, which can range from 5 to 55 minutes. This interval allows the system to retrieve and process new emails periodically.

2. Fetch replies button: If you need to fetch replies immediately, you can use the "Fetch replies" button available in the Master Inbox. Clicking on this button triggers an immediate fetch of replies from your ESP's email inbox folder.

If the delays persist or you encounter any issues with fetching emails, it is recommended to reach out to the Smartlead support team for further assistance.Please note: 

Filtering or rules: Review any filtering or rules set up in your ESP that could potentially affect the delivery of emails to the MI. Ensure that emails are not being automatically sorted, archived, or blocked based on certain criteria.

Why doesn't categorizing leads, such as "Not interested," stop campaigns for them?

Categorizing leads, such as marking them as "Not interested," does not automatically stop campaigns for those leads. The purpose of lead categorization is to classify and organize leads based on their specific attributes or actions. However, categorizing a lead as "Not interested" does not halt the campaign because the system relies on replies from leads to determine if a campaign should be stopped.

In most cases, when a lead categorizes themselves as "Not interested," they may choose not to reply to the email or take any further action. As a result, the campaign continues until it reaches its completion or encounters other stopping conditions.

It's important to note that when a lead does reply to an email, the system recognizes the response and stops the campaign for that particular lead. Therefore, replies from leads serve as the primary trigger to stop campaigns rather than lead categorization alone.

In some cases,A lead might have to be categorized for various reasons even if they do not intend to reply, such as organizing their inbox or indicating their preference. Such categorization does not automatically stop the lead from receiving further emails in the campaign. In such cases the emails have to stopped manually

What type of business can use Smartlead?

No, you get access to unlimited email accounts and warmup accounts without having to pay per account. This will let you scale your email outbound and without paying a penny more.

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