Keep your Clients Updated with Newsletter Emails

Are you tired of pursuing your customers and looking for new ways to update them and grab their attention? Use the newsletter emails to keep your client fully updated with your product.


It is challenging to engage and keep up with the customer's interests and needs. Therefore, there are newsletter emails that help you achieve this task. Here we have taught you how to use the newsletter email template to help write the right newsletter.

Newsletter Email Template Sample to engage your audience

Subject: {Newsletter title}

Hey {recipient name},


This week, we've seen {events}, and we can't wait to share the details with you.

{Event 1}

{Event 2}

Have a wonderful day!



Why does this template work?

  • This template is simple, clean, and easy to customize based on your requirement.

  • The template includes all the essential information a newsletter should contain: the sender, date, subject, and a call-to-action button.

  • The footer also includes a link to unsubscribe from future emails, which can be very useful for people receiving emails they don't want or need.

Rate your template

Template rating on a few factors:

  • Number of words (metric)
  • Social proof (9/10)
  • Introduction (8/10)
  • Fluff (1/10)
  • Large paragraphs (1/10)
  • Single CTA (8/10)
  • Potential to convert (8.5/10)

Deliverability Score scale

  • Spam word use (1/10)
  • Complex sentence use (metric)

Newsletter Email Template

Best practices for Newsletter email

Here are some best practices for newsletter email you must follow while writing newsletters:

  • Always go with a catchy email header. Because it is the first thing customers see in your mail, it must be catchy and impactful for viewers to read further.

  • Add some visual effects or elements to your email to make it more engaging and exciting. Your newsletter email design is very vital.

  • Since most customers will see these newsletter emails on mobile phones, your email content and design are adjusted accordingly.

Keep updating your client and customers. Here is how you can do it.

Take away tips for campaign creation with newsletter email templates:

  • When you go for a newsletter email template, this template must match your content. The crucial part is content; you want everything to revolve around it.

  • To improve the campaign performance, you need to customize the first. You have to make the template more flexible with your work and remove some unwanted parts from the template.

  • Add your campaign logo or brand along with various new features. You can also add some links that urge customers to take action.

  • Always keep one goal in a newsletter email to promote your campaign. You wouldn't want the customers to get bulldozed with much information. 


Are newsletters still relevant in 2022?

Absolutely! It is more important than ever right now. Research shows us that email is still the best channel to reach people ahead of other channels, even with the surge in popularity of social media and other messaging platforms.

Do people still read email newsletters?

82% of customers open emails from businesses and firms, while 70% of people claim to open emails from their favourite brands. To your knowledge, around 44% of email recipients have bought services or products due to promotional emails. Whereas 40% of B2B marketers think email marketing produces high-quality leads.

Can you use Gmail for a newsletter?

Click the Template Gallery button in Google Docs. To utilize the desired newsletter template, click it. Add your newsletter text and any necessary modifications to the template. Find add-ons first, then mail merge.

Frequently asked questions

General Questions

Can I import a CSV file into an already running campaign?

Yes, you can import a CSV file into an already running campaign. To do so, follow these steps:

1. Go to the campaign that you want to import the CSV file into.
2. Click on "Edit campaign" to access the campaign settings.
3. Look for the option to upload a CSV file and click on it.
4. Choose the CSV file from your computer that you want to import.
5. Map the fields and Choose/associate a client. The system will process the CSV file and import the data into the campaign.

By importing a CSV file, you can update the campaign with new leads without interrupting the campaign's flow.

Is it possible to connect Outlook via OAuth?

Yes, it is recommended to connect Outlook via OAuth. OAuth (Open Authorization) is an industry-standard protocol that allows applications to access user data on various platforms, including Outlook, without requiring the user to share their login credentials. By connecting Outlook via OAuth, you enhance security and ensure a seamless and secure integration between your application and Outlook.

How can I connect Outlook using OAuth?

To connect Outlook using OAuth, follow these steps:

1. Open your email accounts module in Smartlead
2. Look for the option to add accounts and select it.
3. Choose Outlook as the email provider you want to connect.
4. Clicking on the Outlook logo will redirect you to the Outlook login page.
5. Enter your credentials and log in to your Outlook account.
6. Follow the prompts to authorize the application to access your Outlook account using OAuth.
7. Once the authorization is complete, your application will be connected to Outlook via OAuth, enabling secure access to your Outlook emails and data.

By following these steps, you can establish a secure and authenticated connection between your application and Outlook, ensuring seamless integration and access to your email account.

Why am I experiencing delays in fetching emails from my ESP to MI?

If you are experiencing delays in fetching emails from your Email Service Provider (ESP) to the Master Inbox (MI), there could be a few reasons for this. It is important to note that fetching emails from the ESP to the MI can take some time due to various factors such as network latency, ESP server load, and the size of the email inbox. Here are some points to consider:

1. Time interval: The Master Inbox usually fetches emails at regular intervals, which can range from 5 to 55 minutes. This interval allows the system to retrieve and process new emails periodically.

2. Fetch replies button: If you need to fetch replies immediately, you can use the "Fetch replies" button available in the Master Inbox. Clicking on this button triggers an immediate fetch of replies from your ESP's email inbox folder.

If the delays persist or you encounter any issues with fetching emails, it is recommended to reach out to the Smartlead support team for further assistance.Please note: 

Filtering or rules: Review any filtering or rules set up in your ESP that could potentially affect the delivery of emails to the MI. Ensure that emails are not being automatically sorted, archived, or blocked based on certain criteria.

Why doesn't categorizing leads, such as "Not interested," stop campaigns for them?

Categorizing leads, such as marking them as "Not interested," does not automatically stop campaigns for those leads. The purpose of lead categorization is to classify and organize leads based on their specific attributes or actions. However, categorizing a lead as "Not interested" does not halt the campaign because the system relies on replies from leads to determine if a campaign should be stopped.

In most cases, when a lead categorizes themselves as "Not interested," they may choose not to reply to the email or take any further action. As a result, the campaign continues until it reaches its completion or encounters other stopping conditions.

It's important to note that when a lead does reply to an email, the system recognizes the response and stops the campaign for that particular lead. Therefore, replies from leads serve as the primary trigger to stop campaigns rather than lead categorization alone.

In some cases,A lead might have to be categorized for various reasons even if they do not intend to reply, such as organizing their inbox or indicating their preference. Such categorization does not automatically stop the lead from receiving further emails in the campaign. In such cases the emails have to stopped manually

What type of business can use Smartlead?

No, you get access to unlimited email accounts and warmup accounts without having to pay per account. This will let you scale your email outbound and without paying a penny more.

Powerful Automated Email Marketing that Drives Sales.

  • All Features Included
  • No Credit Card Required
  • Free Warmup Included