







While Mailshake offers strong yet manual personalization features, Smartlead provides a more comprehensive solution:
Advanced Deliverability Tools
With unlimited email warm-up, dynamic IP rotation, and ESP matching, Smartlead ensures your emails land in inboxes, not spam folders, improving deliverability by up to 25%. Whereas, Mailshake provides basic email warm-up features but lacks advanced deliverability tools like inbox placement tracking and ESP matching.
AI-Powered Personalization at Scale
Unlike Mailshake’s manual personalization, Smartlead utilizes AI to personalize subject lines, email content, and sending times based on real-time lead behavior, helping you scale engagement without manual intervention.
Seamless CRM Integrations
Smartlead integrates effortlessly with top CRMs like HubSpot, Salesforce, Pipedrive, and more, enabling automated workflows and efficient lead management. Moreover, you can easily integrate Clay, Listkit, and other sales tools to create your entire sales ecosystem.
Smartlead has consistently helped businesses optimize their cold email campaigns, delivering measurable improvements in engagement, deliverability, and lead conversion. By combining AI-powered personalization, advanced deliverability tools, and seamless CRM integrations, Smartlead enables companies to maximize the effectiveness of their email outreach efforts. Here are some of the key results businesses have achieved with Smartlead:
75.44% Positive Reply Rate:
A campaign using Smartlead achieved a 75.44% positive reply rate with 383 total leads, demonstrating the effectiveness of its AI-driven personalization and outreach strategies.
98% Email Deliverability:
Through advanced deliverability features and AI-powered warm-up tools, Smartlead has helped clients achieve an impressive 98% email deliverability rate, ensuring emails reach their intended recipients. (SmartLead)
10% Email Conversion Rate:
A campaign conducted by SalesUP using Smartlead's tools resulted in a 10% email conversion rate from the initial outreach, leading to over 500 positive responses.
30% Productivity Boost:
By automating follow-ups and streamlining workflows through CRM integrations with platforms like Salesforce, HubSpot, and Pipedrive, sales teams have experienced a 30% increase in productivity.
Features
Smartlead
Mailshake
- AI-Powered Personalization
- Smartlead uses AI to analyze lead behavior and adapt email messaging in real-time. It automatically personalizes subject lines, email body content, and follow-up sequences, increasing engagement at scale with minimal manual effort. This saves time on manual personalization, increases outreach efficiency, and ensures that each lead gets a tailored message, improving open and reply rates.
- Mailshake allows for manual personalization using dynamic text, images, and videos. Users can input custom fields but the process is manual. While effective for small campaigns, this approach becomes inefficient at scale, limiting the ability to automate personalization for a large volume of leads.
- Email Warm-Up
- Smartlead includes unlimited email warm-up, simulating natural email activity (sending, receiving, replying) to help improve sender reputation over time. This ensures emails land in the inbox, enhancing deliverability and building long-term trust for high-volume campaigns.
- Mailshake offers a built-in email warm-up tool that helps gradually warm up email accounts.
- Multichannel Outreach
- Smartlead is working on expanding multichannel outreach to platforms beyond email. Soon, you can engage leads on multiple platforms, increasing outreach and response rates.
- Mailshake focuses primarily on email and LinkedIn outreach. While useful, missing SMS/WhatsApp channels restricts engagement potential.
- CRM Integrations
- Smartlead integrates with Salesforce, HubSpot, Pipedrive, Zapier, Make, n8n, and Clay, allowing businesses to automate lead management, follow-ups, and performance tracking.
- Mailshake integrates with Salesforce and HubSpot but lacks the advanced automation features and the broad range of integrations found in Smartlead.
- A/B Testing
- Smartlead supports A/B testing for subject lines, email copy, CTAs, sending times, and even AI-driven optimizations. Helps businesses optimize messaging, timing, and overall campaign performance at scale, ensuring higher engagement and conversion rates.
- Mailshake allows A/B testing for subject lines and email copy but lacks testing for sending times or AI-driven optimizations. A/B testing is valuable but lacks the full flexibility Smartlead offers.
- Automation & Follow-ups
- Smartlead provides fully automated follow-up sequences based on lead engagement, along with customizable workflows that can trigger actions based on recipient behavior. Automates repetitive tasks, ensuring no lead is forgotten and improving overall efficiency.
- Mailshake offers manual follow-ups, with limited automation capabilities for follow-up sequences. While useful, the lack of advanced automation makes it harder to scale outreach efforts effectively.
- Reporting & Analytics
- Smartlead tracks open rates, response rates, click-through rates, deliverability, inbox placement, bounce rates, and more. Provides detailed, actionable insights to refine campaigns in real-time for better performance.
- Mailshake provides basic reports on open rates, response rates, and click-through rates but lacks in-depth insights such as inbox placement data which limits optimization opportunities for long-term campaign success.
- Deliverability Tracking
- Smartlead includes real-time deliverability tracking, inbox placement, bounce rates, and spam folder checks to ensure campaigns are reaching the inbox. Provides actionable insights for optimizing campaigns and improving deliverability over time.
- Mailshake offers basic warm-up and deliverability tracking, but lacks detailed inbox placement data and bounce rate tracking. Good for maintaining deliverability, but doesn't offer the same level of control or insights as Smartlead.
- Dynamic IP Addresses
- Smartlead uses dynamic IP addresses to improve deliverability, reducing the risk of IP blacklisting and improving inbox placement. Reduces the likelihood of blacklisting and ensures emails continue to reach inboxes.
- Mailshake uses static IP addresses, which can lead to issues with deliverability and blacklisting as campaigns scale. While effective initially, static IPs can harm long-term deliverability as email volume increases.
- Inbox Rotation
- Smartlead automatically rotates email inboxes to prevent blacklisting and ensure better deliverability. Protects the reputation of email inboxes and maintains high sending efficiency over time.
- Mailshake lacks inbox rotation, potentially leading to deliverability issues as campaigns grow. Without this feature, users may face inbox reputation challenges as they scale outreach.
- Domain Purchase & Management
- Smartlead allows users to purchase domains directly through the platform, streamlining the setup process for outreach. Simplifies domain management, saving time and effort for users.
- Mailshake does not offer the ability to purchase and set up domains within the platform. Requires additional effort from users to manage domains and email infrastructure outside the tool.
- Data & Lead Generation
- Smartlead provides users with access to a vast lead database and up to 2,500 enrichment credits per month, helping businesses scale their outreach with enriched lead data. Expands the scope of outreach and ensures that businesses are targeting high-quality leads.
- Mailshake does not provide access to a built-in lead database or free enrichment credits. Requires users to source and enrich leads manually, limiting the ability to scale outreach efficiently.
- Lead Scoring
- Smartlead includes lead scoring to prioritize outreach efforts, helping businesses focus on high-potential leads. Improves targeting by automating lead prioritization and optimizing the sales funnel.
- Mailshake lacks lead scoring capabilities.
- Custom Integrations & API Access
- Smartlead offers full API access and integrates with third-party tools like HubSpot, Salesforce, Pipedrive, and others, allowing for fully customizable workflows. Offers flexibility for businesses to build tailored automations and workflows, enhancing integration capabilities.
- Mailshake provides integrations with Salesforce and HubSpot, but lacks full API access and advanced custom integrations. Users can only work within a limited set of tools, restricting the scalability of outreach efforts.
- Email Account Management
- Smartlead allows users to add and manage unlimited email accounts for their campaigns. Supports scalable outreach with multiple inboxes per campaign, optimizing deliverability and engagement.
- Mailshake limits the number of email accounts users can add per campaign. While sufficient for small campaigns, this limitation hinders scalability and efficiency for larger outreach efforts.
- Email Placement (SmartDelivery)
- Smartlead uses advanced email placement data to optimize deliverability and ensure emails land in the inbox. Improves email deliverability, especially for cold emails, and helps maintain a strong sender reputation.
- Mailshake lacks advanced email placement tracking, which limits its ability to optimize deliverability over time. Without this data, businesses may struggle with deliverability and inbox placement challenges.
- Support & Customer Success
- Smartlead provides in-app live support with dedicated account managers and advanced login security (SSO/SAML). Offers personalized support and faster issue resolution.
- Mailshake offers live support but lacks dedicated account managers or advanced security features. Support is available, but may not be as personalized or timely as Smartlead’s service.
- Customization & White Labeling
- Smartlead offers full white-label access, allowing businesses to brand the platform for their own use or client-facing needs. Provides flexibility for agencies and businesses to offer a branded solution to clients.
- Mailshake offers some white-label features but lacks the extensive customization options available in Smartlead. Limited branding flexibility compared to Smartlead.
- Enterprise Support
- Smartlead offers enterprise-level support with dedicated servers for high-performance deliverability. Ensures optimal performance and faster support for large organizations.
- Mailshake does not offer enterprise-grade support or dedicated servers. Suitable for small-to-medium businesses but lacks scalability for large enterprises.
- Security & Compliance
- Smartlead offers advanced security features such as Single Sign-On (SSO) and Security Assertion Markup Language (SAML). This enhances security for organizational accounts and provides a seamless login experience.
- Mailshake provides standard security but lacks advanced features like SSO/SAML. Suitable for basic security needs but not as robust as Smartlead’s offerings.
Plan
Smartlead
Mailshake
- Basic Plan
- $39/month
- $29/month
- Target Audience
- Solopreneurs or small teams
- Businesses starting cold outreach
- Email Warm-up
- Unlimited
- Unlimited
- AI-Powered Personalization
- Yes, AI-driven personalization for subject lines, email body content, and follow-ups
- AI email writing (SHAKESpeare)
- Advanced Analytics
- Yes, including open rates, response rates, and detailed reporting
- Basic reporting
- Unlimited Leads
- Yes
- Yes
- CRM Integrations
- HubSpot, Salesforce, Pipedrive
- Salesforce, Pipedrive, HubSpot
- Dynamic IP Addresses
- Yes
- No
- Centralized Master Inbox
- Yes
- No
- Dynamic Email Sequences
- Yes
- Yes
- Detailed Reporting
- Yes
- Basic reporting
- General Support
- General support within 24 hours
- No specified response time
- API Access
- Yes
- Yes
- Key ROI Focus
- Ideal for solopreneurs needing an all-in-one cold email solution
- Best for businesses starting cold outreach campaigns
- Pro Plan
- $94/month
- $49/month (Email Outreach) / $99/month (Sales Engagement)
- Target Audience
- Growing businesses looking to scale
- Teams scaling up their email outreach
- Email Warm-up
- Unlimited
- Unlimited
- Multichannel Outreach
- Coming soon
- Yes (LinkedIn integration)
- Unlimited Email Sequences
- Yes
- Yes
- Advanced Reporting
- Yes, including deliverability insights, AI optimizations
- Yes, with A/B testing options
- Unlimited Follow-up Automations
- Yes
- Yes
- AI-Powered Optimizations
- Yes
- No
- Advanced Analytics & Deliverability Insights
- Yes
- No
- Key ROI Focus
- Perfect for scaling businesses with advanced reporting
- Great for growing businesses with LinkedIn integration
- Enterprise Plan
- $174 per month
- Custom Pricing
- Target Audience
- Large teams or enterprise-level businesses
- Large teams and enterprises requiring tailored solutions
- Email Warm-up
- Unlimited
- Unlimited
- Multichannel Outreach
- Launching soon
- Yes (LinkedIn integration)
- Unlimited Email Sequences
- Yes
- Yes
- Custom Workflows
- Yes
- Yes
- Dedicated Support
- Yes, with dedicated account management
- Yes, 1-on-1 onboarding call
- API Access
- Yes
- Yes
- Advanced Security (SSO/SAML)
- Yes
- No
- Custom Integrations & Tailored Solutions
- Yes
- No
- Key ROI Focus
- Ideal for large teams needing enterprise-grade security and workflows
- Tailored solutions for enterprises, but lacks multichannel outreach and advanced deliverability tools
Smartlead
Mailshake
Frequently Asked Questions
What makes Smartlead’s email warm-up better than Mailshake’s?
Smartlead offers unlimited email warm-up, which simulates natural email activity (sending, receiving, replying) to gradually build a strong domain reputation, ensuring better inbox placement and improved deliverability over time.
Mailshake offers basic email warm-up functionality, but it lacks the advanced tools provided by Smartlead, such as dynamic IP rotation and ESP matching, which are key for ensuring your emails land in the inbox rather than the spam folder. Smartlead’s warm-up process is more comprehensive and offers better control over deliverability.
Which tool is better for cold email outreach – Smartlead or Mailshake?
Choosing between Smartlead and Mailshake depends on your needs for advanced deliverability, AI-driven personalization, and automation:
Smartlead excels with its advanced deliverability features, AI-powered personalization, dynamic email sequences, and seamless CRM integrations, making it ideal for businesses aiming to scale outreach while maintaining high engagement.
Mailshake, while offering email sequencing and personalization, lacks the comprehensive deliverability optimization and advanced automation features that Smartlead provides. Smartlead's tools make it the better choice for businesses focused on scalable, high-impact email campaigns.
Does Smartlead offer LinkedIn outreach like Mailshake?
Smartlead is currently focused on email outreach but plans to expand to multichannel outreach. This will provide a comprehensive outreach strategy, giving businesses more ways to connect with leads.
Mailshake already offers LinkedIn outreach through automation, but it lacks the ability to integrate SMS or WhatsApp, limiting its multichannel capabilities compared to Smartlead’s upcoming expansion.
What makes Smartlead’s pricing more competitive than Mailshake’s?
Smartlead offers greater value at a more competitive price. Starting at just $39/month, it includes AI-powered personalization, unlimited email warm-up, CRM integrations, and advanced deliverability tools. This makes it an affordable and feature-rich solution for businesses looking to grow their outreach.
Mailshake starts at $49/month, which is slightly higher for its basic plan. While it offers email sequencing and personalization, it lacks the advanced deliverability tools and CRM integrations found in Smartlead. This makes Smartlead a better value for businesses looking for comprehensive cold email outreach capabilities.
How does Smartlead’s AI-powered personalization compare to Mailshake’s?
Smartlead uses AI to dynamically personalize subject lines, email content, and sending times based on lead engagement. This allows businesses to scale their outreach efficiently and ensures highly targeted messaging at every step of the campaign.
Mailshake offers manual personalization with dynamic text, images, and videos but requires users to manually adjust content for each campaign. This can become time-consuming and inefficient as campaigns scale, whereas Smartlead’s AI-powered system automates the personalization process for better scalability and engagement.