Smartlead vs

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The world market has now changed. It has moved from the physical world to the digital. Now, it's your business's time to move to the Internet. The Internet can help you reach a worldwide audience for your product, ultimately increasing its brand value. 

One of the keys to reaching the audience is email. Several businesses use emails as an effective strategy to acquire leads. Many software like Smartlead or help you to achieve your goals. This AI-based software ensures your products reach maximum audiences primarily via controlling emails and other marketing aspects. 

Why is Smartlead the best?

Smartlead is what we call a master of so-called cold emails. Mainly, Smartlead helps you create attractive emails to get viewers' attention. Apart from emails, it also helps your business marketing team with the data. In simpler terms, it imports, distributes, tracks, and analyzes the data related to your business and product line. Smartlead is the ultimate software that can help you face any sales-related challenges.

Smartlead is the perfect solution for any business, agency, marketer, or freelancer. Whether a newbie or a pro uses it, they can quickly work their way through it.

Why go for is more like a contact management system for your business. Although a bit expensive if you go for a plan, provides many excellent tools for data manipulation and email management. This software is a complete platform where we can automate all the work from the beginning of sales to the closed point. The main focus of is relationship-building with the people.

Price Comparison between Smartlead and


  • There is a 14 days trial for you to use at first.
  • Their basic plan starts at $29 per month to help small businesses and marketers.
  • The most used plan starts from $49 per month.
  • At just $94 per month, which is a pro plan made for large agencies and businesses, you can get all Smartlead features available.
  • If unsatisfied with the plan, you can customize your own plan and pay as per your convenience. Pricing

  • First of all, Snov io offers a free plan which is available for use.
  • There is not much difference; however, if you go for the annual plan, you will get slightly fewer monthly charges than a regular monthly plan.
  • The small pack is $33 per month, and the M pack starts at $ 83 per month.
  • For more credits, there is the large plan at $158 per month and an extra-large plan at $308 per month.
  • Finally comes the double XL pack at $ 615 per month, which gives you about 100,000 credits.

Why do people consistently choose SmartLead?

Due diligence is critical before investing into an AI cold email, so we've done the research & collected feedback comparing all the good and bad of Snov io.



Unlimited rotating emails

No extra cost per account


Unlimited email warm-up accounts

Reply Handle from Master Inbox


AB Testing

Full API Access

Agency View & White Labeling

Inbuilt CRM


Multi-Channel Outreach

Email Deliverability Insights

Images In HTML

Bounce Detection

Rich Text Editor

Email Writing Assistant

Spam Checker


Unsubscribe Links

Domain Tracking




Opens & Link Track

Email Validation & Sender Reputation



Sales Engagement

WebHooks For Real-Time Campaign


Add Leads to The Existing Campaign

Adding Teams


Global Blocklist

Landing Pages & Video Prospecting


Lead Validation

Audience segmentation


Individual Data Research

We'll find Podcasts, Interviews, Articles, Medium blogs and 42 more data sources to create wallet opening intro lines.

LinkedIn Personalization

Only product in the market to find recent activity, commonality with leads, and generate >25 first lines.

Deep Researched Emails

We use your prospects' case studies, awards, news articles or blogs to eye grabbing emails.

Wrapping up:

There is a cut-to-cut competition between Smartlead and on which is the best. Both are experts in their fields. However, Smartlead has a significant edge over It is so mainly because of what it gives. Smartlead has been a very affordable platform. It has provided several new and helpful tools for your business growth at a much better price than the remaining market.

General Questions

Do I have to pay per email account?

No, you get access to unlimited email accounts and warmup accounts without having to pay per account. This will let you scale your email outbound and without paying a penny more.

How does email rotation work?

If you upload 1000 leads to a campaign and select 10 email accounts, our system smart allocates those leads across all the accounts using each email accounts reputation - optimising you for high deliverability.

How is your mail warm different from all the others out there?

Our pool is very wide from 16 year old emails to 2 year old spanning Outlook, Zoho, Gmail, Yahoo and more.

In addition your emails have spam rescue automatically enabled, this will manually remove an email, and mark it as important - signalling email providers that your account is valid.

How long do I warm up my account?

Our general recommendation is a 2 week long warm up cycle with ramp up turned on for new accounts. After which you should see your account doing well and achieving good deliverability.

Is Smartlead an easy-to-use tool?

Yes, Smartlead has a user-friendly interface that is relatively easy to use. It provides the users with a dashboard to view and manage their leads. 

What type of business can use Smartlead?

Any size business can use Smartlead for all of its lead generations. The size of the business category does not matter to it because its main target is reaching out to your potential customers. 


What is the difference between a lead & email credit?

A lead credit refers to a unique email address (or lead) uploaded to your account.

An email credit refers to an email sent out using SmartLead across any campaign in your account.

Do the credits refresh every month?

Yes email credits are refreshed every month.

Lead credits represent total active leads in your account. If you delete a lead, it is added back to your credits.

For e.g, you can run a campaign with 10k leads and 2 email sequence for 1 week.

At the end of the week, you will have spent:
- 10k lead credits
- 20k email credits

However, if you delete the campaign, you will get back 10k lead credits.

Making the lead credits "recyclable"

Billing Questions

Can I top up my credits?

You can upgrade your plan at any time and you'll be charged only the pro-rated

Does Smartlead require any long-term commitment if you go for their plans?

No, Smartlead offers monthly and annual plans without any long-term commitments. You can easily and quickly cancel your individual subscriptions whenever you want to.

If I upgrade my plan am I charged the full amount or the difference?

You are charged the difference.