When crafting an email, you likely spend time perfecting the subject line, body text, and call to action.

But here’s an often-overlooked truth: Your email sign-off is just as important as your opening.It’s the last thing your reader sees—the final impression you leave.

It’s the final impression you leave with your reader. And if you're ending every email with the same old "Best regards," you might be missing out on a chance to stand out, build rapport, and even improve your response rate.

In this post, we’ll dive into how to end an email. We'll cover:

• Why email sign-offs matter more than you think
• 70 personalized email sign-offs (with real use cases)
• The psychology behind choosing the right sign-off
• How to match your sign-off to your brand, tone, and context
• Mistakes to avoid when closing your emails
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Why Your Email Sign-Off Is More Important Than You Think

While it may seem like a throwaway phrase, your email sign-off plays a subtle but powerful role in how your message is received. The closing line of your email is more than just a formality; it can influence the recipient's perception and response. 

According to a study by Boomerang analyzing over 350,000 email threads, emails that closed with a warm sign-off like “Thanks in advance” or “Cheers” had higher response rates than those that ended with a cold, generic close.

In contrast, the baseline response rate for all emails in the sample was 47.5%. 

Why? Because your sign-off conveys tone, intent, and personality. It humanizes your message and gives your recipient a final “emotional nudge” to engage with you. In a world of robotic outreach, that personal touch makes all the difference.

How to End an Email: 70+ Personalized Email Sign-Offs for Every Scenario

To make it easy, we’ve broken them down into seven categories, each with examples and use cases.

1. Professional and Polished

Use these in formal business communications, client-facing emails, or when writing to senior executives.

1. Best regards
   
   
2. Kind regards
   
   
3. Warm regards
   
   
4. Sincerely
   
   
5. Yours sincerely
   
   
6. Respectfully
   
   
7. With appreciation
   
   
8. Cordially
   
   
9. Yours faithfully (UK English)
   
   
10. Yours truly
    
    

2. Friendly and Approachable

Perfect for warm introductions, internal communication, or casual networking.

11. Best
    
    
12. All the best
    
    
13. Warmly
    
    
14. Cheers
    
    
15. Thanks again
    
    
16. Take care
    
    
17. Have a great day
    
    
18. Talk soon
    
    
19. Catch you later
    
    
20. Hope all’s well
    
    

3. Sales and Outreach

Use when you're emailing leads, prospects, or new contacts. These are friendly but confident.

21. Looking forward to connecting
    
    
22. Talk soon
    
    
23. Thanks for your time
    
    
24. Let’s keep in touch
    
    
25. Excited to hear your thoughts
    
    
26. Ready when you are
    
    
27. Speak soon
    
    
28. Thanks in advance
    
    
29. Here to help
    
    
30. Let me know what you think
    
    

4. Grateful and Appreciative

These are great when you’re asking for help, receiving a favor, or expressing gratitude.

31. Thanks again
    
    
32. Thank you
    
    
33. Many thanks
    
    
34. Much appreciated
    
    
35. I appreciate your time
    
    
36. Gratefully
    
    
37. With gratitude
    
    
38. Thanks for your help
    
    
39. Thanks so much
    
    
40. Thanks in advance
    
    

5. Warm and Personal

These feel more intimate, great for colleagues, mentors, or long-term clients.

41. Stay awesome
    
    
42. You rock
    
    
43. Be well
    
    
44. Wishing you the best
    
    
45. Appreciate you
    
    
46. Can’t wait to chat
    
    
47. Stay safe
    
    
48. Always grateful
    
    
49. Enjoy your weekend
    
    
50. Until next time
    
    

 6. Creative and Playful

Use sparingly—great for designers, creatives, startups, or industries where tone is flexible.

51. High fives
    
    
52. Keep crushing it
    
    
53. Peace and productivity
    
    
54. Stay curious
    
    
55. May the force be with you
    
    
56. Onward
    
    
57. Until then
    
    
58. Hustle on
    
    
59. Pixel perfect (for designers)
    
    
60. Catch you on the flip side
    
    

7. Tech and Startup-Friendly

For product teams, developers, SaaS founders, and startup culture—these carry a modern tone.

61. To progress
    
    
62. Building together
    
    
63. Onward and upward
    
    
64. Shipping soon
    
    
65. Debugging my inbox
    
    
66. See you on Slack
    
    
67. Ready to sprint
    
    
68. Move fast
    
    
69. Pushing to production

Bonus:

8. Empathetic and Supportive

Perfect for offering support, showing empathy, or addressing sensitive matters. These sign-offs convey care and understanding.

• Take care of yourself
• Wishing you strength
• We’re here for you
• Stay strong
• You’ve got this
• Hoping for the best
• Be well, always
• Thinking of you
• Here for you
• Wishing you peace

9. Leadership and Motivational

Use these when you want to inspire or motivate, whether you're in a leadership role or encouraging your team.

• Lead the way
• Let’s do this
• Keep pushing forward
• Onward to success
• All in this together
• Stay driven
• Keep soaring
• To greater heights
• Together we rise
• Keep up the great work

10. Casual and Fun

For lighthearted, non-formal exchanges where you want to keep things relaxed and friendly.

• Catch you later, alligator
• Stay cool
• See you soon
• Until next time, amigo
• Keep smiling
• Be awesome
• Have a blast
• Enjoy the ride
• Stay tuned
• Peace out

11. Holiday and Seasonal Sign-Offs

Great for special occasions, holidays, or end-of-year messages. These add a festive touch to your email.

• Happy holidays
• Wishing you a wonderful season
• Cheers to the new year
• Warm winter wishes
• Enjoy your holiday
• Merry everything and happy always
• May your holidays be merry and bright
• Wishing you joy and happiness
• Have a festive day
• Here’s to a successful year ahead

12. Customer Service and Support

When you’re responding to a customer, client, or someone you’re assisting, these sign-offs show that you care about their experience.

• We’re here for you
• Looking forward to helping you
• Let me know if you need anything else
• Happy to assist
• Here to support you
• Let me know if I can help
• Hope to resolve this soon
• Feel free to reach out again
• Wishing you great service
• Always happy to help

9. Networking and Collaboration

These sign-offs work great when you're building new professional relationships or following up on collaborations.

• Excited to collaborate
• Let’s connect soon
• Looking forward to working together
• Keep in touch
• Let’s make it happen
• Can’t wait to join forces
• Let’s do this!
• Until our next conversation
• Eager to collaborate
• Looking forward to your thoughts

10. Casual and Fun

Ideal for more casual, informal interactions with colleagues, friends, or people you're familiar with. These are light-hearted and positive.

• Catch you later, alligator
• Have an awesome one
• Until next time, my friend
• Peace out
• Cheers to the weekend
• Take it easy
• Stay awesome, always
• See you in the next one
• Keep shining
• Enjoy the ride

11. Motivational and Inspiring

Use these when you're offering encouragement or want to inspire the recipient, perfect for coaching, mentoring, or motivational emails.

• Keep pushing forward
• Stay inspired
• Never stop dreaming
• Keep up the great work
• Stay hungry, stay foolish
• Keep shining
• Onward and upward
• Dream big
• Keep making progress
• You’ve got this

12. Holiday and Seasonal

Great for seasonal greetings or end-of-year sign-offs that reflect warmth and goodwill.

• Happy holidays
• Wishing you joy this season
• Enjoy the holidays
• Have a wonderful festive season
• Wishing you a happy new year
• Merry Christmas and a Happy New Year
• Have a warm holiday season
• Cheers to the new year
• Season’s greetings
• Enjoy the season

13. Feedback and Follow-Up

These are ideal when you're seeking feedback or following up after an initial conversation or meeting.

• Looking forward to your feedback
• Can’t wait to hear your thoughts
• I’d love to hear what you think
• Appreciate your input
• Let’s talk soon
• Excited to hear your response
• Your thoughts are welcome
• Waiting for your thoughts
• Let me know what works best for you
• Appreciate your time and consideration

14. Apologies and Reassurances

Use these when apologizing, offering reassurance, or acknowledging a miscommunication.

• Thanks for your understanding
• I appreciate your patience
• I apologize for the confusion
• Thanks for bearing with me
• Let me know if you need anything else
• I hope this clears things up
• We’re on it!
• Looking forward to resolving this
• Appreciate your support
• Let’s get this sorted

15. Closing with Action

Use when you want to prompt immediate action, such as setting up a meeting or confirming a date.

• Let’s touch base soon
• Looking forward to our meeting
• Speak soon and finalize the details
• Please let me know your availability
• Ready to move forward
• I’ll wait for your confirmation
• Awaiting your response
• Let's confirm the details
• Looking forward to our discussion
• Let's get started!

16. Professional but Casual

For a middle-ground approach that’s neither too formal nor too relaxed, ideal for most business settings.

• Best wishes
• Warm regards
• All the best
• Looking forward to hearing from you
• Wishing you all the best
• Take care and stay safe
• Looking forward to working with you
• Wishing you success
• Talk soon
• Have a great rest of your day

‍The Psychology Behind the Perfect Email Sign-Off

In the age of Slack messages, quick texts, and emojis, the humble email still holds its ground—especially in professional settings. 

And while we often spend time perfecting the subject line or fine-tuning the body of our message, one part tends to get overlooked: the sign-off.

But here's the thing—your email sign-off isn’t just a polite way to wrap things up. Psychologically, it plays a crucial role in how your message is received, remembered, and responded to. A good email sign-off does three things:

1. It Reinforces Your Message

The sign-off can serve as a subtle amplifier to the core intent of your message. If you’re asking for a favor, a soft, appreciative closing like “Thanks in advance” can increase compliance by triggering reciprocity. If you're delivering results, a confident “Looking forward to your thoughts” reinforces momentum and shows proactivity.

According to research in social psychology, even slight changes in phrasing can influence outcomes. A 2017 study published in the Journal of Consumer Research found that expressions of gratitude and confidence increase the likelihood of a response—especially when paired with a clear ask.

It’s not about manipulating the reader. It’s about guiding the emotional tone toward your desired action.

2. It Matches Your Tone

Consistency is key to building trust. A formal email that ends with “Cheers” might feel off, just as a casual note that closes with “Sincerely” can seem stiff or distant.

Your sign-off is part of the narrative arc of your email—it should align with the voice you’ve used throughout. If your email has been warm and conversational, something like “Take care” or “All the best” feels natural. If it's a business pitch or a client update, “Best regards” or “Kindly” might be more fitting.

People are highly attuned to tone shifts—even subtle ones. An abrupt or mismatched sign-off can create dissonance, making your message feel less genuine or polished.

3. It Leaves a Lasting Impression

The final words of any message linger in the mind. In psychology, this is known as the recency effect—we tend to remember the last part of what we read or hear more vividly. This is especially true in written communication, where visual and verbal cues are limited.

A thoughtful sign-off can add a personal touch that humanizes the interaction. On the flip side, a lazy or abrupt ending (e.g., no sign-off at all, or just your name) can make the message feel transactional or cold. Worse, it may even come across as passive-aggressive if the rest of the email was requesting something.

Whether you're trying to build rapport, prompt a reply, or simply be remembered positively, your closing words carry more weight than they might seem.

Imagine ending a carefully crafted email with:

“Sent from my iPhone.”

Yikes. That sends a very different signal than:

“Looking forward to hearing your thoughts.”

Your sign-off is part of your brand voice. Choose it wisely.

How to Choose the Right Email Sign-Off to End an Email

Before jumping into the full list of sign-offs, here’s a simple framework to help you pick the right one:

1. Match the tone

If your email is formal, your sign-off should be too. Writing to a lawyer or CEO? “Kind regards” or “Sincerely” works well. Messaging a creative peer? “Cheers” or “Warmly” may be a better fit.

2. Consider your relationship

First-time outreach or cold email? Stay professional. Ongoing client relationship or internal coworker? You can be more relaxed or personal.

3. Think about your CTA

If you’re asking for help, use something appreciative like “Thanks in advance.” If you’re inviting a meeting, try “Talk soon” or “Looking forward.”

4. Stay authentic

Don’t try to be overly quirky or clever if it doesn’t suit your brand. People can spot inauthenticity a mile away.

When it comes to cold email outreach, every detail matters—including your signature. While many tools focus on flashy designs and interactive features, Smartlead takes a different approach. Their free email signature generator is built with sales and deliverability in mind, prioritizing functionality over flair.

Unlike visually heavy signature tools that can trigger spam filters or lower inbox placement rates, Smartlead’s generator creates clean, plain-text signatures. This helps improve deliverability and ensures that your message actually lands in the inbox—right where you want it.

Key Features

Smartlead’s email signature generator is designed to give sales reps and marketers what they actually need—professional credibility without compromising performance. Here's what you get:

• Plain-text signature support: Avoids spam triggers and enhances inbox deliverability.
  
• Multiple signature templates: Choose from clean, simple layouts that work across devices.
  
• No design or coding knowledge required: Just fill in your details and copy the output.
  
• 100% free to use: No hidden charges or upsells.

Pros

• Optimized for outreach: Specifically built to support high-volume cold emailing and lead generation efforts.
  
• No branding or watermarks: Unlike many “free” tools, Smartlead doesn’t sneak in promotional links.
  
• Seamless integration: Designed to work hand-in-hand with Smartlead’s cold email platform, but also compatible with most email clients.
  

Cons

• Limited design flexibility: You won’t find fancy graphics, logos, or color customization here. If your brand relies heavily on visual identity, this might feel a bit too minimalist.
  
• No signature analytics: The tool doesn’t include any tracking or engagement metrics for clicks or interactions.

Best For

Smartlead’s email signature generator is ideal for:

• SDRs and sales teams sending high volumes of cold emails
  
• Founders and solopreneurs who want simple, effective outreach tools
  
• Anyone who cares more about deliverability and clarity than flashy design
  

Email Sign-Off Best Practices to End Your Email

Now that you have 70+ options, here are some tips to make sure your closing line hits the mark:

1. Always Include Your Name

It might sound like common sense, but you’d be surprised how often people forget to include their name at the end of an email—especially in quick replies or follow-ups. Signing off with just “Thanks” or “Regards” without identifying yourself can come off as impersonal or lazy.

At a minimum, include your first name. In professional or external communication, it’s best to use your full name to reinforce credibility and help the recipient place who you are.

This becomes even more important in cold emails, job applications, or outreach to new contacts. Your name is part of your brand—own it confidently at the close of every message.

2. Include a Branded Signature

Your sign-off should be followed by a complete, branded signature block that helps the reader quickly understand who you are, what you do, and how to reach you. At a minimum, include your job title and company name. 

If you’re emailing externally or networking, go a step further and add your phone number, website, and even a scheduling link.

If relevant, include a link to your calendar or website.

3. Avoid Repetition

This one’s subtle but powerful: don’t repeat yourself. If your call to action at the end of the body says “Let me know what you think,” there’s no need to echo that exact phrase again in your sign-off. It creates redundancy and makes the email feel less thoughtful.

Instead, use your closing line to complement—not duplicate—your CTA. 

If your message ends with a request, you could sign off with “Thanks in advance” or “Looking forward to your feedback.” A little variation shows polish and attention to detail, both of which leave a strong impression.

4. Don’t Force Humor

While a clever or funny sign-off can inject personality into your email, forced humor is risky, especially when you don’t know the recipient well. Sarcasm, wordplay, or niche cultural references can easily be misread, especially across industries, age groups, or international audiences.

If witty sign-offs come naturally to your voice and your audience is receptive, go for it. But if you’re ever in doubt, play it safe with a warm or professional closing. If it doesn’t come naturally, skip the quirky sign-offs. Humor can backfire when tone is misunderstood over email.

Being clear and sincere will always outperform being clever-but-confusing.

5. Match the Timing and Context

Your sign-off should reflect not just the relationship, but also the timing and intent of your message. For instance, if you're emailing on a Friday afternoon, something like “Enjoy your weekend” adds a thoughtful, human touch. If you're following up after a meeting, “Great speaking with you today” acknowledges the recent interaction and keeps things grounded in the moment.

Matching your closing line to the context shows emotional intelligence. It tells the reader that you're present, paying attention, and genuinely engaging—not just firing off a templated message. This kind of nuance makes your communication feel more personal and relevant.

 6. Keep It Aligned with Your Brand Voice

Your sign-off should align with your overall tone of voice. If your brand is known for being playful and informal, using something like “Talk soon” or “Stay awesome” may feel totally on-brand. But if you’re representing a legal firm or a financial institution, those closings could come off as unprofessional or inconsistent.

The key is consistency. Your sign-off is part of your brand experience. It should feel like a natural extension of the way you write, speak, and present yourself across all channels. Whether it’s formal, casual, or somewhere in between, choose a closing that feels authentically you—and authentically on-brand.

Mistakes to Avoid When Ending an Email

The way you close an email leaves a lasting impression—one that can either reinforce your tone or slightly undermine the message you’ve worked so hard to craft. While there’s no universal “right way” to sign off, there are a few common pitfalls that can hurt your professionalism or reduce your chances of a reply.

Let’s explore the most frequent mistakes people make—and how you can avoid them.

Ending Abruptly Without a Sign-Off

One of the most common mistakes is simply forgetting to include a sign-off altogether. Maybe you're in a rush, maybe you're multitasking—but ending an email with no farewell or even your name can feel abrupt, cold, and impersonal. Especially in a first-touch email or formal context, it can leave your reader unsure of how to respond—or whether you even meant to send it.

Think of your sign-off like the closing line in a conversation. Just as you wouldn’t walk away from a face-to-face meeting without saying goodbye, your email needs that polite conclusion. Even a short “Thanks,” or “All the best,” followed by your name shows professionalism and care.

Using Outdated or Overused Closings

Another mistake people often make is defaulting to tired sign-offs like “Yours truly,” “Regards,” or even the overused “Best.” While these are technically correct, they often feel impersonal or lack originality. “Yours truly” sounds like it belongs in a letter from the 1920s, and “Best” is so common it barely leaves an impression.

This doesn’t mean you have to be quirky or overly creative. But if you want your message to feel fresh and genuine, choose a sign-off that reflects your tone and audience. Something like “Looking forward to your thoughts” or “Warmly” can feel more conversational and sincere, depending on the context.

Overthinking Your Sign-Off

You don’t need to spend ten minutes deciding between “Cheers” or “Kind regards.” While choosing the right tone is important, overthinking your sign-off can lead to unnecessary stress—and the difference is often subtle enough that it won’t impact your response rate.

Here’s a better approach: ask yourself, Does this feel natural based on the tone of the message and my relationship with the reader? If the answer is yes, then go with it and move on. Trying too hard to craft the “perfect” sign-off often results in something that feels forced or robotic. Keep it simple. Keep it real.

Being Too Casual in a Formal Context

One of the biggest mistakes you can make—especially in professional or first-time outreach—is using a closing that’s too relaxed or overly familiar. Endings like “Later,” “Catch you on the flip side,” or “Peace” may be fine among friends or teammates, but they can come off as careless or unprofessional in more formal settings.

Your sign-off should reflect the context of your relationship with the recipient. If you’re writing to someone in a traditional industry (finance, law, enterprise), err on the side of professionalism with closings like “Kind regards,” “Warm regards,” or “Sincerely.” Save your more casual, creative sign-offs for peers, startup culture, or personal networks where the tone is more relaxed.

Final Thoughts: Get the Close Right

While sign-offs may seem like an afterthought, they’re a powerful part of your communication strategy. The way you end an email can enhance clarity, build rapport, and subtly influence how people respond to you.

To avoid missteps, steer clear of abrupt endings, outdated phrases, and overly casual tone in formal settings. 

So the next time you're staring at your screen wondering how to end your message—ditch the default and pick something more thoughtful.

Because every email is a chance to stand out, even in the smallest of details.

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