Unveiling Cold Email Trends for Off-Page SEO in 2024

Created On:
December 21, 2023
Updated On:
February 20, 2024
cold email trends for backlinks acquisition

Ever wondered how top-notch marketers acquire those powerful backlinks? 

Yeah, personalized, highly effective cold emails are the answer. But, you need to know more to acquire backlinks and up your SEO game in 2024. 

In this article, I have listed down the game-changing trends that will redefine your approach. From relationship-building tips to the personalization hacks in mass emails, this article has everything to ace your backlink acquisition game in the coming year. 

Let’s get started. 

What is Backlink?

A backlink is a hyperlink from one webpage to another, enhancing a website's SEO by indicating credibility and relevance. Search engines consider backlinks as votes of confidence, influencing a site's ranking in search results.

Backlink Acquisition

Backlink acquisition involves actively obtaining hyperlinks from external websites to your own. It's a strategic process in SEO where quality and relevance matter, aiming to improve search engine rankings and increase the authority of a website through link-building efforts.

Why Cold Emails for Backlink Acquisition

Cold emails are crucial for backlinks, as they enable direct outreach to potential link partners and request for backlinks. They initiate communication with other websites, presenting an opportunity to establish connections, showcase content, and persuade them to link to your site, enhancing SEO and credibility.

While it’s not mandatory to approach potential link partners via cold emails, it’s the most commonly used medium. 

To learn how to send cold emails asking for backlinks, go there, to learn about the cold email outreach trends for backlink acquisition, keep reading till the end. 

Cold Email Outreach Trends for Backlinks in 2024

Trend #1 Relationship Building

Relationship building is crucial for backlink acquisition as it fosters trust and credibility in the online space. In 2024, it has become a prevailing trend because search engines increasingly prioritize high-quality, contextually relevant backlinks as a ranking factor. Building genuine relationships with other websites or influencers in your industry not only enhances your online reputation but also opens doors for organic backlinks.

Collaborative relationships lead to more natural link placements, as websites are more likely to link to content they trust and see as valuable. This trend is reinforced by search engine algorithms that increasingly focus on content relevance and user experience. By establishing connections within your niche, you create a network that is more willing to share and link to your content authentically.

To build these relationships, engage in meaningful conversations on social media, participate in industry events, and contribute to relevant discussions. Offer value to others by sharing their content and acknowledging their expertise. As your network grows, so does the likelihood of gaining backlinks through collaborative efforts, making relationship-building a cornerstone of successful backlink strategies in 2024.

Trend #2 Personalization

Personalization is crucial in cold email outreach for backlinks as it helps show genuine interest and build relevance to the recipient in the email. Around 74% of marketers observed a noteworthy hike in email engagement as a result of implementing targeted personalization strategies.

Tailoring emails to specific details about their website or recent content not only captures attention but also establishes a connection, increasing the likelihood of a positive response and successful backlink acquisition.

One can personalize in 2 ways:

  1. Manually 
  2. Using an automation tool, such as Smartlead.

Manual Personalisation

Manual personalization is when you go through every cold email you’re sending and personalize it using the information you’ve gathered from manual research.

Although highly effective, it’s time-consuming and impossible for bigger lead lists. However, it’s a good option when outreaching for backlinks.

So, here are a few ideas on how to write a personalized opening line for backlink acquisition cold emails:

Example for a Blog

"I recently enjoyed your post on [specific topic] and was inspired by your insights. As a fellow enthusiast in [related niche], I believe there's an opportunity for collaboration that could benefit both our audiences."

Example for a Business Website

Congratulations on [recent achievement or news]! Your company's commitment to [specific aspect] caught my attention. I have an idea for a collaborative piece that aligns perfectly with your brand and could provide value to your readers."

Example for an E-commerce Site

"I've been following your online store for a while, and I'm impressed by the way you curate [specific product type]. Given your expertise, I thought we could collaborate on a piece highlighting the latest trends in [relevant industry]."

Example for a Resource Page

"I noticed your comprehensive resource page on [specific topic]. It's an invaluable collection! I've recently created a guide that I believe would be a valuable addition, providing even more depth and variety to your already impressive list."

Example for a Review Site

"Your reviews on [product or service] are my go-to resource when making purchasing decisions. I've developed a unique perspective that could complement your reviews, and I'd love to discuss the possibility of contributing a piece that adds value to your audience."

Always do proper research before adding compliments and references, showing that you've genuinely engaged with their content.

Automate Personalization with Smartlead

One can automate personalization when sending bulk outreach emails for link building in two ways.

  • Using spintax or spin-tags
  • Adding custom variables.


Spintax or Spin Syntax is a bulk emailing hack that creates variations of sentences or words by using multiple words or phrases in the template. You can add similar words such as {Hey} and {Hi}, separated by a vertical line | 

For example: {Hi|Hello|Hey}

Why use spintax? 

Spintax is useful when you’re sending bulk emails for backlinks acquisition. Sending “different” versions of the same CTA or text prompts ESPs into thinking you’re sending a different email to different people vs the same email to 1000 people, in effect not treating it as a “mass” cold email. It will ensure high deliverability. 


Here’s an example for better understanding.

Note: Please cross-check your Spintax in the final review to view the content.

Custom Personalisation Variables

Custom Personalisation Variables or custom variables in Smartlead.ai are dynamic tags you can use in your cold emails to personalize content. They can represent dates, time of day, sender's name, domain, or other custom fields. 

Here’s how to add custom variables to personalize your cold emails.

To add the time of day, simply add this to your copy:

Good {{sl_time_of_day}}

This will convert to Good morning, Good afternoon or Good evening based on when the email is sent specific to the campaign timezone you selected. The daytime segments are set up as below.

  • For emails sent before 12PM will say Morning
  • Emails sent between 12 PM to 3 PM will say Afternoon
  • Emails sent after 3 PM will say Evening

Refer to the screenshot for reference:

This will dynamically place the domain of the sending mailbox into the body of the copy using the tag.

Custom personalization variables are good for creating variety while sending mass emails. Going forward, personalization is the biggest cold email outreach trend to follow in 2024 for backlinks. 

Trend #3 Multi-Channel Outreach

Multi-Channel Outreach involves engaging with an audience across various communication channels simultaneously. It leverages a combination of platforms like email, social media, and direct messaging to enhance reach, engagement, and overall effectiveness in connecting with the target audience.

Multichannel outreach is crucial for backlink acquisition as it maximizes visibility and engagement. Utilizing diverse platforms like email, social media, and direct messages increases the likelihood of reaching target audiences. 

This approach allows for a more personalized connection, improving the chances of securing backlinks. A multichannel strategy also adapts to varying preferences, ensuring your outreach isn't confined to a single medium, ultimately enhancing the overall effectiveness of your backlink acquisition efforts.

The most important trend in multi-channel outreach is to follow up on social media platforms like LinkedIn and Twitter. 

Trend #4 Automation

Automation plays a pivotal role in optimizing cold email outreach for backlink acquisition. Using a cold email tool like SmartLead becomes indispensable for efficiency and effectiveness. In 2024, automation stands out as a major trend for several reasons.

Firstly, time is of the essence, and automation streamlines repetitive tasks, allowing marketers to focus on strategy and personalization. SmartLead, with its A/B testing feature, enables testing subject lines and content variations simultaneously, refining the approach based on real-time data for higher open and click-through rates.

Secondly, the volume of outreach required for backlink acquisition can be overwhelming. Automation ensures consistent follow-ups, preventing missed opportunities. For instance, SmartLead's spam checker feature ensures compliance with best practices, improving deliverability and preventing emails from being flagged.

Automation is the biggest trend in anything and everything digital. If you aren’t using an AI-based tool yet, it’s time that you do. 

Final Thoughts

Excelling cold email outreach for backlink acquisition is a strategic, time-taking endeavor. The trends we've covered—fostering genuine relationships, incorporating personalization, leveraging multi-channel outreach, and utilizing automation with tools like SmartLead—are practical tools for SEO success. Following these trends can help you create a smooth path for your outreach process. 

Adaptability is crucial in the SEO space. Stay informed about these trends, fine-tune your strategies, and witness the positive outcomes. Whether you're a seasoned professional or new to the field, these trends are valuable guidelines for navigating the intricacies of backlink acquisition in 2024.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Rajnish Das

Rajnish Das is an in-house writer at SmartWriter and SmartLead. She writes product-oriented, data-driven content for B2B SaaS audiences and educates them on marketing and sales topics. Her expertise includes outbound marketing techniques like cold emailing and LinkedIn outreach.


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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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