Reachly Used Smartlead to Transform B2B Lead Generation and Acheive 30%-45% Positive Reply Rate

Key Highlights

• Reply Rate per Campaign: 8–12%
• Positive Response Rate: 30–45%
• Booked Calls per Account Monthly: 4–10 SQLs
• Meetings from Internal Campaigns: 3–6/month (low volume, high ICP fit)
• Revenue Delivered: $10M+ over four years

Background

Thibault Garcia, co-founder of Reachly, spent years driving sales and marketing for startups and global companies. After realizing that many Asian businesses lacked a robust lead generation engine, he founded Reachly in Bangkok, a region with fewer dedicated lead generation agencies compared to the US and Europe. 

What began as a side hustle on Fiverr to fund his wedding evolved into a thriving B2B agency that now serves over 25 active clients across various industries, including SaaS, cybersecurity, logistics, and professional services.

Business Challenges

Reachly’s target clients were high-growth B2B companies with expansive markets, wanting more than generic, one-size-fits-all outreach. The core problems:

• Time and resource bottlenecks for internal lead gen.
• High cost and risk of hiring full in-house teams.
• Rapidly shifting best practices and unreliable third-party providers.
• The APAC data environment, where coverage was inconsistent.

Most businesses faced a choice: high quality but low volume, or vice versa, often paying exorbitant fees for agencies. Thibault wanted to deliver scalable, multi-channel, high-quality SQLs (Sales Qualified Leads) efficiently.

The Solution? Multi-Channel Automation with Smartlead & Clay.

Tech Stack

• Smartlead: Cold email automation, sequencer, unlimited A/B variants, deliverability optimization via SmartServer, and highly responsive support.
• Clay: Data enrichment, AI-powered cross-referencing, GTM workflow automation.
• Trigify and other native integration.

The Solution

Packed with an impressive tech stack, Thibault took the following approach:

• Multi-channel focus: Emails and LinkedIn, tailored by data quality per region.
• Custom audiences built with intent data; outreach sequences auto-personalized.
• Automated engagement, with SDRs to nurture and convert replies into booked meetings.

Using Smartlead’s unlimited campaign variants, he accelerated learning cycles for large audiences. Their SmartServer feature improved sender reputation and reply rates, which are essential for high-volume campaigns. This allowed his agency to get an impressive 30-45% positive reply rate for his clients.

Clay enabled advanced data enrichment and normalization, enhancing match rates and conversion.

Results

Scale and Impact

• For clients sending ~10,000 cold emails monthly, Reachly consistently generated 800–1,200 replies (8–12% reply rate), with 30–45% positive responses (excluding out-of-office/seasonal factors).
• Their frictionless CTAs and “easy yes” offers boosted initial engagement; SDRs then followed up with LinkedIn or direct calls for those who had ghosted.
• Each Reachly client typically receives 4–10 new SQLs per month, per account, requiring minimal effort from internal teams.
• For Reachly’s own campaigns, this approach delivered 3–6 booked meetings per month without heavy volume, thanks to the strong LinkedIn brand and partnerships.
• Over four years, Reachly delivered over $10M in client-attributed revenue.

Productivity & Operational Benefits

• 25+ clients run concurrently, streamlined by automated workflows.
• Switching to Smartlead resulted in a direct increase in reply rates, improved deliverability, and a decrease in sender bounces.
• Fast and personal responses from Smartlead’s support team was critical for managing large client loads and resolving campaign issues.
• Reachly benefited from Smartlead’s revamped global analytics dashboard, allowing easier tracking and tagging across accounts.

Features That Made Thibault Choose Smartlead

• Unlimited mailbox and campaign variants for large-scale A/B testing
• Superior deliverability and reply rates with the SmartServer 
• Flexible multi-channel outreach and integrations with top platforms
• Highly responsive customer support for quick troubleshooting
• Scalable automation and efficient analytics to manage numerous client campaigns
• Regular product improvements and new features based on user feedback

Lessons Learned

Effective lead generation is multi-channel

In regions where data coverage is weak or inconsistent, flexibility across platforms (such as LinkedIn and email) is essential.

Volume with Quality

Automating A/B testing and leveraging SmartServer delivers better engagement without risking deliverability.

Responsive Vendor Support Matters

Having a technology partner that listens and evolves with user feedback streamlines productivity at scale.

Continuous Optimization

Automated campaigns amplify efficiency but require strategy—frictionless offers and nurturing sequences convert replies to meetings.

Conclusion

Reachly transformed B2B lead generation in Asia by combining Thibault’s sales expertise with a lean, automated tech stack (Smartlead, Clay, Trigify, etc.). The focus on high-volume, data-driven, multi-channel campaigns enabled scalable, efficient growth for both their clients and their agency. 

With ongoing product enhancements and strong support, Smartlead stands out as a key technology driving Reachly’s success in a challenging region.

Regardless of your region, Smartlead can help you achieve similar results. With advanced deliverability features, SmartServers, SmartSenders, and SmartDelivery, landing in the right inbox and getting positive responses becomes relatively easy.

Check out Smartlead’s 14-day trial and see how you acheive similar results