Done For You’s Secret to Winning 48.5% Positive Reply Rates

Created On:
March 7, 2024
Updated On:
March 13, 2024
Done For You’s Secret to Winning 48.5% Positive Reply Rates

Michael Gardiner is the founder of Done For You, an agency that delves into cold email marketing. This agency works with B2B companies seeking to scale client acquisition and sales process improvement through cold emails.

From navigating numerous challenges to consistently adapting to clients' diverse needs, Michael's journey with Done For You is rich in lessons learned, challenges overcome, and successes celebrated.

As we delve into this case study, we'll explore the hurdles that Michael and his team faced, the strategic decisions that propelled Done For You to new heights, and how their partnership with Smartlead has been instrumental in their growth. 

How It All Started: The Story of Michael Gardiner and Done For You

Michael Gardiner is an entrepreneur and a thought leader in the field of cold email marketing. Michael's journey of starting his agency, Done For You, began after his initial success in using cold email as a primary tool for outreach and client acquisition. 

With experience using cold email since 2015, Michael acquired a deep understanding of the nuances and strategies that make cold email campaigns successful. He saw an opportunity to offer his expertise to other companies struggling with their cold email efforts. And that’s how Done For You started. 

Done For You caters to B2B companies with cold email strategies to help them acquire clients and improve their sales processes. It specializes in managing cold email campaigns, consulting on email deliverability, and setting up cold email systems, including technology, strategy, and training for small sales teams.

Michael’s agency focuses on the efficiency and effectiveness of cold email campaigns without relying heavily on fancy features like AI, images, or GIFs. Instead, they prioritize consistency, deliverability, and the strategic use of text-based emails. Reflecting back on his journey so far, Michale fondly acknowledges the role Smartlead played in his success story. 

Challenges Faced Along the Way 

Michael Gardiner and his agency, Done For You, faced several challenges in their use of cold email and in managing campaigns for their clients. 

One of the main challenges is the need for consistent uptime of the cold email tools. For an agency that relies heavily on cold emailing for both acquiring their own clients and managing campaigns for others, software downtime significantly impacted their operations.

Before moving to Smartlead, Michael noticed that the features released by their chosen tool weren’t working accurately as advertised. Michael also notes that almost every warm-up tool they have used has shown a high bounce rate from late February to mid-March. This period of adjustment negatively impacted the deliverability of their campaigns.

Done For You also faced difficulty setting up their warm-up processes correctly. While not explicitly a challenge, managing diverse client needs and expectations was a complex aspect of their business. 

These challenges highlight the need for reliability, consistency, and adaptability in cold email marketing tools and strategies. He also mentioned the importance of understanding and navigating the technical aspects of cold email marketing.

Notable Achievements 

Done For You has generated over a million dollars in revenue through cold email campaigns for their own business, along with millions more for their clients. 

Michael also shared the data of the best-performing campaign so far. The best-performing campaign generated a 20% reply rate and an impressive 48.5% of those positive replies.

This campaign alone led Done For You to close deals with four new clients. 

The agency's emphasis on the importance of consistent uptime and reliability of its chosen cold email tool, Smartlead, is noteworthy. 

Done For You successfully catered to a diverse range of clients, from small sales teams requiring comprehensive cold email setup and training to larger corporations seeking specialized consulting on deliverability.

Key Factors Contributing to Success

The agency's foundational strength lies in its deep expertise and extensive experience in cold email marketing. Having used cold email since 2015, Michael has a nuanced understanding of how to craft and execute campaigns that resonate with target audiences. This served as the biggest success factor for Done For You. 

A significant factor in their success is the emphasis on reliability and consistency, particularly in terms of the tools they use. Michael highlights the consistent uptime in Smartlead and how it helped them deliver consistent results to their clients. 

The agency's strategy of using plain-text emails without relying on complex features or visuals contributes to its success. By focusing on the message and its relevance to the recipient, they achieve higher engagement and response rates.

Done For You tailored their services to meet the specific needs of their clients, whether it's managing entire campaigns, consulting on deliverability, or setting up cold email systems for small sales teams. This flexibility and willingness to adapt their approach based on client size, industry, and specific challenges allow them to deliver value in various contexts.

According to Michael, networking and referrals have played a significant role in acquiring new tools, resources, and possibly even clients, contributing to the agency's growth and success.

Despite the challenges associated with email warm-up processes and deliverability, Smartlead provided solutions for the agency with automated and unlimited email warmups.
Smartlead's ability to cater to the agency's specific needs, whether through customizable features, adaptable services, or whitelabeling, played a role in their success. 

Michael mentions the exceptional support from Smartlead compared to other tools they've used. It helped them resolve issues quickly, get advice on best practices, and ensure that campaigns ran smoothly without interruption.

Team members at Done For You found Master Inbox 3.0 useful for inbox management. In summary, Smartlead has contributed to the agency's success through a combination of reliable and functional features, excellent support, customization options, and tools that enhance campaign management and execution. 

Looking Ahead for Success Powered by Smartlead

Michael's agency, in partnership with Smartlead, aims at an ambitious future in cold email marketing. They're set to expand their offerings using Smartlead's latest features, aiming for more personalized and automated campaigns.

A big focus will be on making sure emails hit the inbox every time, using analytics and machine learning to sharpen their deliverability. They're also excited about integrating AI to create more dynamic campaigns. 

Beyond tech, Michael is looking to break into new markets, ensuring each client feels valued with tailored success programs. Plus, they're keen on aligning their growth with sustainable and ethical practices, aiming to lead not just in business but in contributing positively to the community.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • dfbvrsg
  • svsv

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Sattwik Das

Sattwik is a Digital Marketing professional at Smartlead. He is a dedicated content writer who focuses on juggling words to bring out meaningful content. He is experienced in well-researched and SEO-optimized content creation, content editing, and copywriting for various businesses throughout the globe. His expertise in SEO, SMM, and SMO with a touch of creativity helps businesses grow and maximize their credibility and sales.


Edited by:

Sattwik Das


Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

Powerful Automated Email Marketing that Drives Sales.

  • All Features Included
  • No Credit Card Required
  • Free Warmup Included