Cold emailing is essential for lead generation, but getting it right is difficult. The challenges of inbox placement, domain rotation, and email deliverability are major roadblocks for many businesses trying to scale their outreach. Aerosend.io, a platform built to optimize email infrastructure, faced these very issues.
In this case study, we’ll show you how Aerosend tackled these challenges and how Smartlead’s advanced tools played a crucial role in improving their email deliverability, automation, and campaign success. Whether you're dealing with email scalability or struggling with deliverability, this story will highlight the practical solutions that helped Aerosend grow and succeed.
Read on to discover how Smartlead made a real difference.
The Journey of Aerosend.io
Namit Jindal founded Aerosend to solve a major challenge in the cold email space: email deliverability. He knew from experience how hard it was for agencies to scale cold email outreach while keeping inbox placement rates high. Problems like domain rotation, inbox management, and inefficient manual processes only made it harder.
To tackle these issues, Namit and his CTO created Aerosend, a platform designed to automate deliverability, optimize inbox placement, and improve engagement. The goal was to build a user-friendly email system that works without requiring deep technical knowledge.
Aerosend was made for agencies and B2B companies that rely on cold email campaigns to drive revenue. By automating key processes and using advanced technology, Aerosend lets businesses send cold emails at scale. The platform ensures that emails land in the right inbox, boosting engagement and effectiveness.
Today, Aerosend is a key tool for businesses looking to optimize their email marketing and lead generation. It provides a seamless solution to a long-standing problem in the industry.
The Challenges Faced by Aerosend.io
As Aerosend grew, Namit faced several challenges that are common in scaling cold email campaigns. The main obstacles included:
- Email Deliverability: Ensuring emails landed in recipients’ inboxes rather than the spam folder was a constant challenge. Since cold email was a key sales tool for Aerosend's clients, maintaining high deliverability rates was critical for success.
- Managing Multiple Domains: Domain rotation is essential to keep email reputation intact and prevent inboxes from being burned. However, managing multiple domains and inboxes manually became inefficient and complex as the number of campaigns increased.
- Lack of Technical Expertise: Many clients didn’t have the technical knowledge to manage the warm-up process for their inboxes effectively. This made it difficult for them to get the best results without additional support and expertise.
- Email Automation and Scaling: Although Aerosend.io was built with automation in mind, Namit needed a platform that could handle large-scale email campaigns with more advanced features like subsequences, master inboxes, and a stronger API to fully automate and scale their efforts.
- Setting Up and Migrating Accounts: Moving over 500 client accounts to new platforms was a tedious and time-consuming task. This migration process, especially when switching between platforms, created delays and added unnecessary complexity to their workflow.
- Inbox Management: As Aerosend scaled, real-time reply fetching and managing inboxes became a priority. Namit realized that Aerosend needed software that could automate inbox management and simplify these tasks to ensure smooth operations.
These challenges were all significant hurdles for Namit and his team at Aerosend, and they highlighted the complexities of managing cold email campaigns at scale. The need for better automation, deliverability, and scalable systems was clear.
The Solution: How Smartlead Helped Aerosend Achieve Success
Recognizing the limitations of their in-house solution, Aerosend decided to partner with Smartlead to address these challenges. Smartlead’s comprehensive tools and customer-centric approach provided exactly what Aerosend.io needed to scale efficiently.
Here’s how Smartlead played a pivotal role in Aerosend’s success:
1. Improved Email Deliverability
Smartlead’s advanced warm-up system and deliverability optimization features helped Aerosend significantly reduce bounce rates and improve inbox placement. This feature was crucial for Aerosend, as maintaining high deliverability is vital when sending cold emails to multiple prospects at scale.
2. Scalability and Automation
With Smartlead’s automated inbox management, Aerosend was able to easily rotate domains and warm up new email accounts without having to manually manage each inbox. Smartlead’s API allowed Aerosend to integrate the platform with their infrastructure, further streamlining operations and automating key processes like reporting and campaign scheduling.
3. Tailored Solutions for B2B Cold Emailing
Smartlead’s features, such as domain rotation, inbox placement tests, and automation tools, were directly aligned with Aerosend's core needs. The ability to automate campaign scheduling and perform A/B testing on emails with ease gave Aerosend a competitive edge, allowing them to quickly scale their efforts and improve engagement.
4. Exceptional Support
The responsive support from Smartlead’s team, especially during critical times, was a major factor in Aerosend's success. Namit recalls receiving late-night support and timely troubleshooting assistance that helped resolve issues quickly and keep campaigns on track.
5. Enhanced Analytics and Insights
With the new analytics features in Smartlead, Namit gained deeper insights into campaign performance, enabling them to make data-driven decisions and optimize their outreach efforts. Smartlead's advanced analytics helped them to track reply rates, bounce rates, and overall email engagement, ensuring that the campaigns continuously improved.
The Results: Scaling Cold Email Campaigns with Smartlead
The impact of Smartlead on Aerosend's operations has been significant:
- Increased Reply Rates: Aerosend's campaigns saw a reply rate of 15-20% and a 60% positive reply rate. These numbers were achieved at scale, with thousands of emails being sent to targeted prospects, resulting in high-value client meetings and long-term contracts.
- Improved Efficiency: With Smartlead’s automated warm-up systems and domain rotation tools, Aerosend was able to focus more on strategy and client outreach, while Smartlead handled the technical aspects of email deliverability.
- Scalable Solutions: Aerosend successfully managed and scaled its email campaigns by leveraging Smartlead’s APIs, subsequences, and automated inbox management, making it easier to handle multiple clients and campaigns without compromising on performance.
- Client Retention: Aerosend's efficient email infrastructure and high deliverability rates led to 90% client retention, demonstrating that their cold email campaigns consistently delivered results.
What’s Next for Aerosend.io?
Looking ahead, Namit has plans to further build on its success by refining its email infrastructure and cold email strategies. The team is exploring additional automation and AI-driven features that will further optimize campaigns and increase the efficiency of their operations.
By continuing to leverage Smartlead’s advanced tools and customer support, Aerosend aims to maintain its position as a leader in the cold emailing space and expand its services to even more businesses in need of high-quality lead generation.
Conclusion: Smartlead’s Role in Aerosend.io’s Success
The partnership between Aerosend.io and Smartlead has been instrumental in the success of their cold email campaigns. By providing advanced deliverability tools, automated systems, and responsive customer support, Smartlead enabled Namit and his team to overcome critical challenges and scale its operations.
For businesses in the cold emailing space, Smartlead’s robust platform offers a reliable and powerful solution to optimize email deliverability, automate workflows, and scale campaigns effectively.
As Aerosend continues to grow, Smartlead will remain a key partner in helping the team reach new heights in cold email performance.
Author’s Details
Sattwik Das
People will also read
$5M Pipeline Growth: How Smartlead helped The Kiln Land High-ticket Clients
Powerful Automated Email Marketing that Drives Sales.
All Features Included- No Credit Card Required
- Free Warmup Included
