Smartlead Vs. Folderly Vs. Reply.io: Which is Best for Your Business?
Are you confused between Smartlead, Folderly, and Reply.io for lead generation and sales engagement?
We get it–choosing the right platform for your business growth can be quite challenging (and confusing). Review sites can be, infamously, deceiving sometimes. That’s why we’re here to offer you an in-depth comparison of these three tools.
We’ll look deep into the features, best use case, customer reviews, pros & cons of each tool, and last but not the least, their pricing plans. Whether you are a small business, a sales leader, a lead generation/marketing agency, or an individual marketer trying to scale their outreach, we’ll help you pick the right tool that perfectly fits your needs.
Let’s get right into it.
Folderly is an email deliverability tool that ensures 100% deliverability, improves open and reply rates, and integrates with popular CRMs, ESPs, and automation tools. It offers user-friendly setup, data safety compliance, spam trigger checking, and SPF generation for domain privacy.
Reply.io is a versatile tool for multi-channel outreach, enabling engagement through calls, SMS, WhatsApp, network messages, and emails. It supports split testing, LinkedIn actions, and dynamic variables. Reply.io offers sales automation, including personalized templates, complex sequences, and email categorization. The Jason AI assistant generates sales emails. It provides API integrations, cloud calling, and the ability to add personalized videos using Vidyard for increased engagement.
Smartlead is a sales engagement tool that excels in email deliverability, lead generation, cold email automation, and LinkedIn outreach. It offers unique IP servers and unlimited warmups to optimize deliverability. Smartlead enhances sender reputation with natural AI conversations and moves emails from spam folders to the primary inbox. It offers cold emailing API infrastructure. Custom-conditional email triggers and sub-sequences based on lead behavior can be set up. It provides a centralized master inbox, email tracking, and time-saving features like mailbox rotation and full whitelabel capabilities.
If you are intrigued by the amazing features Smartlead offers, start your free trial today.
Folderly is a comprehensive email deliverability platform that ensures your email outreach campaigns always land in your recipients’ inboxes. This powerful tool is a one-stop solution for boosting mailbox health. It can supercharge your inbox rate, analyze email content, and fine tune email infrastructure. Besides, you can also run domain health checkups in Folderly. Folderly offers integration with most of the major email service providers (ESPs) and supports custom integrations as well.
What’s Folderly Best for?
Folderly for Email Deliverability and Integrations
Folderly ensures 100% email deliverability with its advanced algorithms to enhance sender score. It maintains positive interactions with your emails and offers a comprehensive spam trigger checker.
The automated warm-up maintenance feature helps to maintain high email deliverability at all times. Folderly increases email open rates and reply rates for your email campaigns.
Folderly, besides offering a Chrome extension, integrates with all major CRMs, ESPs, and marketing & sales automation tools. For example, Microsoft Office 365, SendGrid, Google Workspace, Gmail, Outlook, Amazon AWS, etc.
Folderly for Ease of Use & Data Safety
You can connect your mailbox (with any email service provider) in just one click. The user interface is easy-to-navigate and as they offer a customer success manager, it’s easy to set it up.
Folderly offers GDPR and CCPA-enabled solutions for its sixers data protection.
Folderly for Spam Checking and SPF Generation
Folderly can check spam-trigger words from email templates to reduce the risks of getting flagged as spam by the ESPs.
This tool performs SPF (Sender Privacy Framework) check and creates SPF records for your domain.
Reply.io is an AI-powered sales engagement platform that offers a comprehensive B2B database to find prospects. You can perform multi channel outreach with Reply including cloud calls and SMS. Within Reply, you can set email sending triggers to automate the sales workflow. Moreover, Reply offers an extensive list of useful integration with popular CRMs and other sales enablement platforms. You can access the AI email assistant and reports & analytics, perform A/B tests to your campaigns.
What’s Reply.io Best for?
Reply.io for Multi Channel Outreach
You can reach out to your prospects via multiple communication channels, such as cold/warm calls, SMS, WhatsApp, professional network messages, and emails.
Reply allows you to connect as many emails as you want to a sequence. Moreover, you can perform split testing on variables of your outreach messages to improve the effectiveness of your campaigns.
With Reply.io, you can send connection requests, InMails, like recent posts, and view profiles in LinkedIn. You can also track branded links–opens, clicks, and opt-outs.
Reply lets you set dynamic and custom variables for emails, SMS, and WhatsApp steps.
Reply.io for Sales Automation
Reply can create personalized email templates based on prompts. You can also optimize your existing email templates.
This tool can create complex outreach sequences (omnichannel) based on the campaign intent. Also, it categorizes emails in your inbox based on intent to filter important leads.
Reply’s Jason AI (B2B conversational assistant) generates sales emails, sequences, and responds to prospects on your behalf.
This sales engagement platform offers rich API and native integrations.
Reply for Cloud Calling and Personalized Video
With your Reply account or the Chrome extension, you can cloud call your leads to boost sales communication. The useful calling feature also supports international calls.
You can add custom videos to your emails from Vidyard to increase prospect engagement. It offers real time analytics, custom CTAs in videos, and meeting bookings from the videos.
Folderly Vs. Reply.io Vs. Smartlead – Is Smartlead the Best Choice?
Smartlead is a comprehensive cold emailing tool for omnichannel outreach. With its unlimited mailboxes and automated email warmups, this sales engagement tool ensures your emails always land in your prospects’ inboxes.
It offers auto-rotating email accounts, so you don’t need to worry about daily sending limits and sender reputation. Smartlead’s omnichannel outreach lets you automate your entire sales flow with LinkedIn activities, cold emails, and follow-up emails. You get a full whitelabel experience at Smartlead. Moreover, its useful integrations and the master inbox for managing all conversations makes it an all-in-one cold outreach tool.
What's Smartlead Best for?
Smartlead for Deliverability and Lead Gen Process
Smartlead offers unique IP servers for every campaign it sends out.
Smartlead improves a high sender reputation with natural (human-like) AI conversations. It also protects your reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers.
Moreover, it offers Smart-Adjust, which defends your live campaigns against low reply rates.
You can automate your lead generation process with Smartlead’s powerful cold emailing API infrastructure, which allows you to auto-create and manage campaigns.
Smartlead for Cold Email Automation
Smartlead offers unlimited sender accounts for its users. You can create campaigns and auto-rotate mailboxes in one click.
It lets you create omnichannel outreach comprising cold emails, follow-up emails, and LinkedIn interactions. Also, you can scale your outreach across WhatsApp, Twitter, etc.
You can set up custom-conditional email sending triggers and create sub sequences based on lead behavior.
Smartlead for LinkedIn Outreach
Just like Smartlead’s cold emailing feature, you can send unlimited Connection Requests on LinkedIn by auto-rotating multiple LinkedIn profiles.
You can perform other activities such as visit profiles, send messages, and like recent posts. Besides, you can also reply to all your connections from the master inbox.
Smartlead for Sales Engagement Automation
Smartlead presents a master inbox to maintain and reply to all conversations from one dashboard.
You can track email open rates, click-throughs, and reply rates so you can measure what works and implement necessary changes.
SDRs can save hundreds of hours with Smartlead’s auto mailbox rotation. This tool also offers a full whitelabel experience.
So Which Tool Should You Choose – Folderly, Reply.io, or Smartlead?
By now, it’s quite evident that Folderly, Reply.io, and Smartlead fit in for most of the use cases lead gen & marketing agencies and sales leaders look for. However, there are some differences on how these SaaS tools execute the use cases to address (execute) them.
So if you are still reluctant to pick the right tool for your business, let’s have a quick look at two major deciding factors – pricing and the customer reviews.
If you are not sure which plan fits your needs, Folderly offers a 30-minute demo call to help you choose the right plan based on your business needs.
Email Marketing (for warm customers engagement): Customizable pricing based on your individual sending volumes
Smartlead offers four pricing plans for marketing agencies, sales teams, and lead generation agencies. You can start for free with its 14-day free trial (no credit card required and email warm ups included) and choose the right plan based on your needs.
Basic Plan: $39/month
Popular Plan: $79/month
Pro Plan: $94/month
Custom Plan: Fully customizable pricing
Additionally, as add-ons, you can avail 1 client at $29/month and 1 LinkedIn at $59/month. Smartlead offers a great money-traction for all kinds of businesses among all its competitors. And the pricing differentiation happens mostly on service level (e.g., custom CRM, webhooks, API access and integrations, active support, unlimited seats, etc.).
What do Users Say About Folderly Vs. Reply.io Vs. Smartlead?
The Final Analysis: Pros & Cons of Folderly, Reply.io, and Smartlead
Offers a customer success manager
Helps in increasing deliverability and email warm ups.
The user interface is not very intuitive; onboarding might be slow
Price per inbox is very high
Outreach automation – from email search on LinkedIn to booking meetings on the platform.
Allows you to create and save templates
Offers native CRM integrations and integration with other tools, a robust API, and Zapier.
Multivariate A/B testing
You can send small-batch outbound campaigns and personalize emails
Limited formatting possibilities in emails
Connecting to third-party ESPs is a complex task
Onboarding is not user-friendly; take a lot of time to set up
The UI is easy-to-use
Offers unlimited sender account and unlimited warmups
Custom CRM, webhooks & integrations, and API access
Omnichannel outreach across email and LinkedIn
End-to-end whitelabel experience – you can have the app under your domain
Auto-rotating email accounts to maximize email outreach
Auto-categorization of lead intent and subsequences
You can track your campaigns’ performance – open rates, clicks, and reply rates
Master inbox for managing all conversations in one place
Responsive support team and smooth onboarding
Smartlead won’t run on mobile devices/applications
There are webhooks and API access, but not any native integrations (HubSpot integration is coming soon)
In this article, we analyzed how Folderly, reply.io, and Smartlead vary in terms of the features, product use cases, pricing plans, and customer feedback. We have also discussed the best features and pros & cons of each of the platforms.
We hope this comprehensive comparison makes decision-making easier for you. If you are looking to grow your business at scale and nail outreach and 7x your chances of meeting bookings, we recommend giving Smartlead a try.
You can avail a 14-day free trial (no credit cards required) to explore the platform and only pay for what you actually need.
Frequently asked questions
What are active leads?
Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.
Do you provide mailboxes, or do I need to connect my own?
We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.
Do you offer guides and articles on succeeding with cold emails?
Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.
Is another tool needed for warmups?
No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.
What is the API commonly used for?
It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.
What type of businesses sees the most success with Smartlead?
Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).
Do you provide me with lead sources?
We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.
Do you integrate with any CRMs?
We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.
How many team members can I add?
You can add an unlimited number of team members, as well as assign them roles and authority access.
Do you have custom plans beyond the Pro plan?
Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.
Powerful Automated Email Marketing that Drives Sales.