Smartlead vs GMass

Firstly, our credits to GMass, who've put in a commendable effort. However, if you want all your emails to land in prospects' inboxes, read through our GMass review & claim free trial credits.
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The market is now shifting to the digital world. People prefer to buy or sell mainly on the internet. Thus, your business needs a good marketing platform to publicize your content worldwide to match the speed. 

Now, what is the main thing that such platforms target? Well, emails are the one thing we humans never forget to check at least once daily. On average, one person receives about a hundred emails a day. Among them are mostly marketing emails that can be the ones promoting your products. Two popular marketing software that can send promotional emails for your product are Smartlead and Gmass. 

Smartlead: Is it worth the hype?

Well, the Smartlead software has been designed in such a way that it helps in generating the maximum output from so-called cold emails. The emails generated are highly engageable and attractive, giving them a higher rate of closing deals with the audiences. 

With the minimal pricing, the features of Smartlead are pretty good compared to others. You can easily maintain and track your promotional campaign with its efficient tools. One of its cool features is that you can send about 10 thousand emails daily, which is an enormous horizon for your business. It’s justified; Smartlead is undoubtedly worth the hype!

Is GMass any good?

To answer this question is a little tricky. Although the Gmass is efficient, it is not capable of providing the features you get from Smartlead. However, the Gmass does have a customizable approach that many of its clients and customers love.

Since the Gmass is a product of Google, it is just an extension to your chrome. So, your Gmail address and features will remain the same, and along with some more of its parts, you will be able to send cold emails to thousands at the time of your liking.

Detailed pricing comparison: Smartlead and GMass

Smartlead Pricing

  • First of all, there is a 14-days free trial for you.
  • Their basic plan of $29 per month is suitable for small businesses and marketers.
  • The most popular plan starts at only $49 per month.
  • Now, the pro plan for large teams and agencies comes at just $94 per month.
  • There is also an advantage to customizing your plan as per your liking.

GMass Pricing

  • You have no free trial, so you must go for a plan directly.
  • Its standard plan starts at about $20 per month or $199 per year.
  • A premium plan of $ 30 per month or $ 299 per year comes with more features.
  • With some additional features comes an enterprise plan of $50 per month and $499 per year

Why do people consistently choose SmartLead?

Due diligence is critical before investing into an AI cold email, so we've done the research & collected feedback comparing all the good and bad of GMass.




Unlimited rotating emails

No extra cost per account


Unlimited email warm-up accounts

Reply handle from master inbox


AB Testing

✅ (Pay Extra)

Full API Access


Agency View & White Labeling

Inbuilt CRM


Multi-Channel Outreach

✅ Limited Only

Email Deliverability Insights

Images In HTML

Bounce Detection

Rich Text Editor

Email Writing Assistant

Spam Checker


Unsubscribe Links

Domain Tracking


Opens & Link Track

Email Validation & Sender Reputation



Sales Engagement

WebHooks For Real-Time Campaign



Add Leads to The Existing Campaign

Adding Teams


Global Blocklist

Landing Pages & Video Prospecting


Audience Segmentation



Individual Data Research

We'll find Podcasts, Interviews, Articles, Medium blogs and 42 more data sources to create wallet opening intro lines.

LinkedIn Personalization

Only product in the market to find recent activity, commonality with leads, and generate >25 first lines.

Deep Researched Emails

We use your prospects' case studies, awards, news articles or blogs to eye grabbing emails.

Wrapping up:

Finally, what are you going to choose?

It’s clear that Smartlead is a much more advanced tool than GMass. It is evident from the above table. The much-advanced tools that can even predict the market dynamics and guide you are available only in Smartlead, which is why it is one of the best marketing software. At last, we hope our research is enough to convince you of the same.

General Questions

Do I have to pay per email account?

No, you get access to unlimited email accounts and warmup accounts without having to pay per account. This will let you scale your email outbound and without paying a penny more.

How does email rotation work?

If you upload 1000 leads to a campaign and select 10 email accounts, our system smart allocates those leads across all the accounts using each email accounts reputation - optimising you for high deliverability.

How is your mail warm different from all the others out there?

Our pool is very wide from 16 year old emails to 2 year old spanning Outlook, Zoho, Gmail, Yahoo and more.

In addition your emails have spam rescue automatically enabled, this will manually remove an email, and mark it as important - signalling email providers that your account is valid.

How long do I warm up my account?

Our general recommendation is a 2 week long warm up cycle with ramp up turned on for new accounts. After which you should see your account doing well and achieving good deliverability.

Is Smartlead an easy-to-use tool?

Yes, Smartlead has a user-friendly interface that is relatively easy to use. It provides the users with a dashboard to view and manage their leads. 

What type of business can use Smartlead?

Any size business can use Smartlead for all of its lead generations. The size of the business category does not matter to it because its main target is reaching out to your potential customers. 


What is the difference between a lead & email credit?

A lead credit refers to a unique email address (or lead) uploaded to your account.

An email credit refers to an email sent out using SmartLead across any campaign in your account.

Do the credits refresh every month?

Yes email credits are refreshed every month.

Lead credits represent total active leads in your account. If you delete a lead, it is added back to your credits.

For e.g, you can run a campaign with 10k leads and 2 email sequence for 1 week.

At the end of the week, you will have spent:
- 10k lead credits
- 20k email credits

However, if you delete the campaign, you will get back 10k lead credits.

Making the lead credits "recyclable"

Billing Questions

Can I top up my credits?

You can upgrade your plan at any time and you'll be charged only the pro-rated

Does Smartlead require any long-term commitment if you go for their plans?

No, Smartlead offers monthly and annual plans without any long-term commitments. You can easily and quickly cancel your individual subscriptions whenever you want to.

If I upgrade my plan am I charged the full amount or the difference?

You are charged the difference.