Smartlead v/s Lemlist v/s Amplemarket: Which is best for your business?

Are you looking for an email outreach tool? 

If that’s the case, you've come to the right place! In this comparison article, we'll be taking a closer look at three popular players in the game: Lemlist, Amplemarket, and Smartlead. 

These tools are designed to boost your email campaign performance and help you reach your audience with precision and finesse. 

Whether you're a sales professional, a marketer, or just someone looking to boost their email game, we'll break down the key features and benefits of each tool to help you make an informed decision. 

So, let's get started and find out which one suits your needs best!

TL;DR

  • Lemlist is a powerful email marketing tool with 4.2/5 G2.com rating.It’s known for its user-friendly interface and seamless integration with Salesforce and HubSpot. It comes with varied features that let you create personalized email and customized images, videos, and landing pages for a unique audience connection. Its LinkedIn extension is also quite popular amongst its audience. 
  • Amplemarket is a popular platform for B2B companies that automate their outbound sales. It's great at generating leads and offers services like Social Prospecting, Calendar Enrichment, Data Enrichment, and Email Validation. This software also comes with awesome features like lead scoring to prioritize prospects based on engagement history and job title. It has a 4.5/5 rating on G2.com. 
  • Smartlead is a powerful tool known for email deliverability and lead generation with a 4.9/5 rating on G2.com. Using natural AI conversations, Smartlead builds a strong sender reputation and safeguards emails from spam folders with unlimited warm-ups. It offers Smart-Adjust to defend live campaigns against low reply rates. With its cold emailing API infrastructure, you can automate lead generation. Overall, it's a comprehensive solution to boost your outreach and drive results.

Lemlist

Lemlist is a powerful email automation platform that empowers businesses and individuals to create highly personalized email campaigns. The platform offers a comprehensive set of personalization options, including dynamic variables, custom images, and text spinners, allowing you to tailor each message to the recipient's needs. 

It helps you build a positive sender reputation with its email warm-up feature. With its drag-and-drop editor, you can effortlessly design visually stunning emails that capture your recipients' attention. The platform also provides a library of pre-designed email templates and GIFs. 

What’s Lemlist Best for?

Lemlist for Personalization at Scale

  • Lemlist lets you personalize text variables such as first lines, CTAs, pitch, etc. You can personalize images adding your lead’s name, website, logo, etc. Moreover, it also allows you to to use video variables to make them more personalized. 
  • YOu can create personalized landing pages for your leads, including calendar links and personalized CTAs. 

Lemlist for Omnichannel Outreach

  • Lemlist offers omnichannel outreach, including cold email, LinkedIn, and cold calling. 
  • Lemwarm, the ‘email warm up’ feature of Lemlist, helps maintain natural activity in your mailbox and improves sender reputation. 

Lemlist for Sales Engagement

  • You can automate LinkedIn profile visits, invites, and messages with Lemlist. The Aircall integration lets you add cold/warm calls to your campaign. 
  • You can monitor key metrics such as open rates, click-through rates, and replies,with Lemlist’s advanced reports and analytics feature. This helps businesses and marketers continuously improve their email outreach strategy.

Amplemarket

Amplemarket is an outbound sales automation platform for B2B companies. It is popular for its lead generation efficiency with services like Social Prospecting, Calendar Enrichment, Data Enrichment, Email Validation, and Integrations. 

It also comes with features like Social Selling and Outbound Dialer to increase customer engagement. 

What is Amplemarket Best for

Amplemarket has a 4.5 rating on G2.com. Here are some of its best features. 

Lead Scoring

  • Amplemarket's lead scoring feature assigns a score to each potential customer based on their engagement history and job title. 
  • This scoring system allows you to prioritize the most potential prospects and organize your outreach efforts effectively.

Lead Prioritization

  • It’s one of the features that make Amplemarket so popular. 
  • For every new signup, this tool collects information about that user and, more importantly, about their company. Then, the system feeds that information into a lead-scoring function and ranks the lead, like a score. 
  • If the lead/new sign-up scores high based on the collected information, the signup form automatically adapts to ask for a phone number. 
  • The details, along with the number and email, are sent via email and Slack to an Account Executive/sales rep for immediate contact. 

Email Validation

The provided feature validates the authenticity of email addresses within your contact database. This is to make sure that your emails reach genuine recipients.

Lemlist Vs. Amplemarket Vs. Smartlead – Is Smartlead the Best Choice?

Smartlead is an all-in-one cold emailing tool for multi-channel outreach. It comes with features such as unlimited mailboxes, warmups, and automated follow-ups that make cold emailing easier than ever. 

This tool also offers really powerful APIs and webhooks that make it super convenient to connect Smartlead with CRMs and other softwares.  

Overall, Smartlead is the best for streamlining your outbound efforts and increasing ROI within a couple of months. 

What is Smartlead Best for? 

Smartlead for Deliverability and Lead Gen Process

  • Smartlead offers unique IP servers for every campaign it sends out. 
  • This outreach tool offers unlimited warmups so your deliverability is optimum. 
  • Smartlead improves a high sender reputation with natural (human-like) AI conversations. It also protects your reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 
  • Moreover, it offers Smart-Adjust, which defends your live campaigns against low reply rates. 
  • You can automate your lead generation process with Smartlead’s powerful cold emailing API infrastructure, which allows you to auto-create and manage campaigns. 

Smartlead for Cold Email Automation

  • Smartlead offers unlimited sender accounts for its users. You can create campaigns and auto-rotate mailboxes in one click. 
  • It lets you create omnichannel outreach comprising cold emails, follow-up emails, and LinkedIn interactions. Also, you can scale your outreach across WhatsApp, Twitter, etc. 
  • You can set up custom-conditional email sending triggers and create sub sequences based on lead behavior. 

Smartlead for LinkedIn Outreach 

  • Just like Smartlead’s cold emailing feature, you can send unlimited Connection Requests on LinkedIn by auto-rotating multiple LinkedIn profiles.
  • You can perform other activities such as visit profiles, send messages, and like recent posts. Besides, you can also reply to all your connections from the master inbox.

Smartlead for Sales Engagement Automation

  • Smartlead presents a master inbox to maintain and reply to all conversations from one dashboard. 
  • You can track email open rates, click-throughs, and reply rates so you can measure what works and implement necessary changes. 
  • SDRs can save hundreds of hours with Smartlead’s auto mailbox rotation. This tool also offers a full whitelabel experience.

So Which Tool Should You Choose – Lemlist, Amplemarket, or Smartlead? 

Lemlist, Amplemarket, and Smartlead—all the three platforms are popular SaaS tools in the industry. These are known for their excellent lead generation abilities, which is what marketing agencies and sales leaders look for. 

However, there are some striking differences on features, customer service, and pricing. 

So if you are still reluctant to pick the right tool for your business, let’s have a quick look at two major deciding factors – pricing and the customer reviews. 

Lemlist Pricing

  • Email Outreach: $50/seat/month 
  • Sales Engagement: $83/seat/month 
  • For Agencies: Customized pricing

Amplemarket Pricing

Amplemarket doesn’t have any fixed pricing plan. You can visit their website and get a customer quote. 

Smartlead Pricing

Smartlead offers four pricing plans for marketing agencies, sales teams, and lead generation agencies. You can start for free with its 14-day free trial (no credit card required and email warm ups included) and choose the right plan based on your needs. 

  • Basic Plan: $39/month 
  • Popular Plan: $79/month
  • Pro Plan: $94/month 
  • Custom Plan: Fully customizable pricing

Additionally, as add-ons, you can avail 1 client at $29/month and 1 LinkedIn at $59/month. 

Smartlead offers a great money-traction for all kinds of businesses among all its competitors. And the pricing differentiation happens mostly on service level (e.g., custom CRM, webhooks, API access and integrations, active support, unlimited seats, etc.). 

What do Users Say About Lemlist Vs. Amplemarket Vs. Smartlead? 

Lemlist Reviews

Amplemarket Reviews

Smartlead Reviews

The Final Analysis: Pros & Cons of Lemlist, Amplemarket, and Smartlead

Lemlist 

Pros

  • User friendly interface 
  • Good customer service
  • Can auto-send emails to new rows by reading merge fields
  • Can share reports on opens, clicks, replies, etc.  

Cons

  • Email database is not updated; lacks B2B companies
  • The customer support is unresponsive sometimes
  • The front-end learning curve is a bit more difficult; requires 

Amplemarket 

Pros

  • Versatile features
  • Great customer support

Cons

  • No click-through rate tracking
  • Pricey for start-ups
  • Poor personalization

Smartlead 

Pros

  • Offers unlimited sender account and unlimited warmups
  • Unique IP servers for campaigns
  • Custom CRM, webhooks & integrations, and API access
  • Omnichannel outreach across email and LinkedIn
  • End-to-end whitelabel experience – you can have the app under your domain
  • Auto-rotating email accounts to maximum email outreach 
  • Auto-categorization of lead intent and subsequences
  • You can track your campaigns’ performance – open rates, clicks, and reply rates 
  • Master inbox for managing all conversations in one place
  • Responsive support team and smooth onboarding

Cons

  • Smartlead won’t run on mobile devices/applications
  • There are webhooks and API access, but not any native integrations (HubSpot integration is coming soon) .

Conclusion

I have dissected Lemlist, Amplemarket, and Smartlead, and hopefully, you now have a clearer picture of what each tool brings to the table. 

Lemlist impresses with its high response rates and visually appealing email capabilities, while Amplemarket shines with versatile features. 

On the other hand, Smartlead stands out for its lead generation prowess and high deliverability rate. Ultimately, the best choice for you depends on your specific needs and preferences. 

So take a moment to weigh the pros and cons, consider your goals, and make an informed decision. 

Happy emailing!



Frequently asked questions

General Questions

What are active leads?

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.

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